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Sales & Marketing

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buying signals based on web data

Sales & Marketing

Untraditional Ways Web Data Helps You Find B2B Customers Ready to Buy

This article covers examples of generic buying signals and how you can find B2B buying signals with the help of public web data.

Indre Akrute

January 19, 2023

sales meeting room

Sales & Marketing

Sales Data 101: Enhance Your Sales Process and Boost Revenue

Sales data is a leading factor that provides sales teams with the required information to make data-driven decisions. Without it, the sales process becomes much more tedious and less efficient.

Andrius Ziuznys

April 04, 2022

sales workspace

Sales & Marketing

Sales Technology: Evolve Your Sales Process to Boost Revenue

Sales technology alleviates many of the everyday struggles that sales reps face. It helps reduce the amount of tedious manual tasks and motivates salespeople to do what they like to do: sell.

Andrius Ziuznys

March 24, 2022

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product intelligence visual

Sales & Marketing

Product Intelligence: How to Stay Relevant and Competitive?

Product intelligence helps you analyze product performance, use customer feedback, and make necessary updates. Without it, you are bound to get lost in guesswork and uncertainty.

Andrius Ziuznys

March 09, 2022

a person monitoring competition

Sales & Marketing

Competitive Monitoring: Assert Your Place Above the Competition

Competitive monitoring allows you to not fall behind in your commercial operations. Without it, you may miss out on an opportunity to see how your competitors approach certain relevant problems.

Andrius Ziuznys

December 20, 2021

conference room with a view of a city

Sales & Marketing

Predictive and Prescriptive Analytics: Use Cases, Benefits, and Differences

Data analytics allows you to make predictions and build business models. This article shows the differences and allowances of several types of data analytics.

Andrius Ziuznys

June 01, 2022

a dart hitting the center, ideal customer profile benefit

Sales & Marketing

Ideal Customer Profile (ICP): Boost Your Sales and Conversion Rates

Creating an ideal customer profile takes time and effort but it’s crucial to business success. Knowing who you want to target makes the marketing campaigns more effective and personalized.


November 25, 2021

purchase intent data

Sales & Marketing

Intent Data: Gain Advantage Against Your Competitors

Intent data provides insights into users’ behavior online which you can use to improve lead generation. Read more to see how it can help you stay ahead of the competition.


November 15, 2021

market segmentation illustration

Sales & Marketing

Market Segmentation: Benefits, Types, and Use Cases

Market segmentation is dividing the target market into clusters or subsets based on different criteria. Read more to understand your potential customers according to specific factors.


February 17, 2022

Lead Enrichment

Sales & Marketing

Lead Enrichment: Boost Your Sales With Web Data

Lead enrichment is the process of collecting, managing, and analyzing data about a prospective customer. Integrating web data allows enhancing marketing and sales strategies.

Susanne Morris

October 10, 2022

Marketing intelligence

Sales & Marketing

Marketing Intelligence: Definition, Importance, and Benefits

Marketing intelligence is defined as all of the information collected and analyzed by a business in order to retrieve valuable market insights. Learn more about enhancing decision-making in marketing.


September 23, 2022

lead scoring visual

Sales & Marketing

Complete Guide to Lead Scoring: Models & Best Practices

Lead scoring is a method used to determine a customer’s purchase intent from 1-100. This article explores its importance and how to set up a model that works best for your company.

Susanne Morris

September 07, 2022

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