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technographic data

Technographic data

  • Overview of companies' technological stacks
  • See the traction and adaptation of technologies and tools
  • Boost your lead generation and market insights
  • Detailed company's tech stack information
  • Tool and technology online mentions
4 sources
4M+ records
Updated regularly
1

Generate business opportunities

With technographic data, identify potential business opportunities by finding companies that adopt similar solutions to the ones that you offer. Technographics can help your marketing and sales teams hone in on your ideal customer so you can target accounts based on the ICP and generate more qualified leads.

2

Measure traction and popularity

Discover up-and-coming technologies with technographic data. Coresignal’s technographic and firmographic data is ideal for extracting information on technologies, tools, and software that are well-received or gaining market traction.

3

Evaluate technological capacities

Technographics allow you to closely examine company technological stacks, allowing you to generate insights on the technical capacity and skill sets at a particular company. Our always fresh technographic data, coupled with technographic segmentation, give your competitor analysis and opportunity identification a competitive edge.

Stay ahead of the game with fresh web data

Main data fields

Aside from company identifiers such as its name and website address, here are some examples of the other data fields you will find in our technographic data.

Information Description Example values*
stack_lists_count Number of stack lists for a specific company 6
features Names of features that a company promotes promoted-jobs
num_companies_using Number of companies using the tool/technology 443821
pros List of pros for the tool Scrum friendly
stacks _count Number of stacks this tool appears in 617

Please note that some example values were changed for clarity. For more information on all available data fields, their corresponding sources, and data samples, please contact sales.

Technographic data for businesses

With technographic data, businesses can boost lead generation, improve account-based marketing strategies, and track their competitors. Our tool and technology information, as well as online mentions, offer an opportunity for rich insights into the technology used in your industry.

Technographics for investors

Harness the power of data-driven investing with technographic data. Coresignal’s technographic data, which includes data fields such as stack names, features, and integrations, can help investors prioritize prospects and identify market trends.

What is technographic data?

Technographic data refers to analyzing ownership and usage of technology by a particular company. Similar to firmographic data, data representing the demographics of people and company information, technographics aims to represent the demographics data of companies’ technological stacks.

For example, businesses are able to utilize technographic data to learn more about the technology usage of competitors, potential clients, and startups.

To be more specific, technographic data allows insights into:

  • What software and/or hardware does a company use?
  • Does a company have any distinguished tools or applications?

By having access to such a solution, you encourage data enrichment, have the ability to identify companies that fit your ICP, provide your marketing team with more accurate data, and improve your overall business intelligence.

Collecting technographic data

As with most data, there are two main collection methods for gathering data. You can collect technographic data on your own, or you can use technographic data providers.

There are three most-used methods of data collection: phone calls or email surveys, web scraping, or a third-party data provider.

Phone calls and email surveys

This is the most straightforward, obvious, and least effective solution to fulfill your data needs. You can find contact information on a company's website and ask them about their technology use and adaptations.

However, try to put yourself at the receiving end of the stick. Would you bother and take the time to answer the questions and provide potential competition with information that would most likely come back to bite you? There you have your answer. Cold calling is no longer a viable solution in the age of digital transformation. It is unreliable and, most likely, a waste of your precious time.

Of course, you could succeed and get some general information, but it probably will not provide you with any valuable insights to act on.

Web scraping

Web scraping allows you to extract data from a website about the technologies a company uses. It eliminates the need to employ cold-calling and emails, but keep in mind that data gets old and irrelevant after a certain amount of time has passed.

Keeping the data fresh and relevant requires technical expertise. As a result, you would need to implement this technique quite often and also hire a team of experts to interpret and structure the data into readable and comprehensive material.

Furthermore, there are particular legal regulations around data scraping. Web scraping, while useful if used correctly, requires thorough supervision and attention.

Third-party data provider

The most viable and cost-effective way to gain access to data is by purchasing it from a data provider.

Data providers give access to fresh, relevant, and quality data that is constantly updated and overseen. They have a team of experts that manage the freshness and accuracy of data. You do not need to double-check if the data is correct. Also, it can be conveniently delivered either in an unstructured or structured format, depending on your needs. The only thing you need to do is use it for your business growth.

Coresignal's technographic data allows for fresh and accurate insights into companies' technological capacities. We offer continuously updated data from four sources with over four million public web records. You can even use our database API to filter out irrelevant companies based on unique identifiers and analyze only those companies that interest you.

Generally speaking, purchasing quality data from trustworthy providers is more cost-efficient than collecting it by yourself. By making a purchase, you eliminate the need to establish an experienced in-house data experts team to manage all your data operations. Data suppliers will do it for you; the data will always be fresh and applicable for your data-driven business affairs.

Benefits of technographic data

Implementation of technographic data in your business comes with a variety of benefits that drives the growth of your company. As companies increasingly turn to technological solutions for their business needs, investors, sales and marketing teams, and developers are finding robust market and industry insights with technographic data.

Here are a few of the benefits of technographics.

Technographic segmentation

With the constantly growing numbers of companies today, it is imperative that you break through the noise and find the potential prospect base that fits your ICP the best.

Market segmentation allows dividing the huge market into granular customer segments that you can focus on the most. With correct and accurate data about a company's technologies, marketing and sales teams can come up with personalized marketing campaigns of how to approach a certain customer.

With this information, you know exactly what your target market needs and you are able to provide a value proposition tailored specifically for them. By having the perfect solution for a customer, you can lead them through the entire inbound marketing funnel and make a sale.

Lead scoring

Incorporating technographic data allows you to assess your leads. You can see what leads have a higher chance of buying your product or service.

When you enrich your data by adding technographics, you gain more information on your lead's possible intentions. Analyzing certain technographic data points gives you more insight into the customer's tech stack and what they might be lacking. If you know what they are lacking, you automatically improve your knowledge of what you could offer. As a result, you can score leads, standardize qualified leads, and shift your focus towards one customer or another, depending on the lead score and the goal you wish to achieve.

It provides you with a richer intelligence about your leads and how to address them.

Improved sales

Technographic data alleviates some of the burdens of finding a new prospective customer. Sales reps can focus more on selling instead of worrying about the search for a customer. The sales process improves significantly when the sales team has a list of potential clients that might be interested in your solutions.

Also, just like technographic data can help narrow down the specific market segments, it can also show you how far you can expand. For instance, the use of technographics in your profiling and filtering affairs can show you a more precise picture of your total addressable market.

Account-based marketing (ABM)

By having access to technographic data, you can analyze a company's technology stack and target accounts that you definitely know will benefit from your solutions and give you a competitive advantage.

You can filter out less-than-relevant companies and pinpoint the one business that is a perfect, or nearly perfect, match of your ICP. Do some research on their potential pain points and offer a solution they cannot resist.

Boost investment intelligence

Technographic data allows for a more sophisticated analysis of a certain technology stack. For instance, you can find a business that uses marketing automation tools. Marketing automation is a serious investment in saving time and resources.

At this point, you can see that this company is committed to its marketing and technology teams. Also, if they decided to implement a marketing automation software, that might indicate that they are here for the long run.

You can also identify technology purchasing habits which shows how ambitious a company is and what direction they are trying to take next.

Ultimately, understanding your competitors' or potential partners' tech stack can help you make better data-driven decisions.

In conclusion

Technographic data can help you analyze a company's technology stack as well as a particular technology that interests you the most. You can employ a more sophisticated market analysis on certain technologies and gather more insights into its overall success.

Using technographic data allows for a better understanding of your specific target audience, enhances customer success, improves the customer journey process, and helps generate revenue with relevant marketing messages.

Coresignal's fresh web data helps companies achieve their goals. Let's get in touch.

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