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10 Most Reliable B2C and B2B Lead Generation Databases

Mindaugas Jancis

Updated on Apr 23, 2024
Published on Apr 23, 2024
10 most reliable B2C and B2B lead generation

Let's face it – generating quality leads is crucial for any business with an online presence that wants to attract new customers and grow. One of the best methods for doing that is to use a sales lead generation database. It's often the quickest and most cost-effective way to gather a pool of prospects who are actually interested in what you're selling.

Now, not all lead databases are created equal. Some are better than others, and knowing how to pick the right one is key. A superior database provides continuously updated and verified data, which is essential for keeping that sales pipeline flowing smoothly.

So, to make your life easier, I've put together a list of the best lead generation databases for companies and individuals in 2024. These providers are reputable and collect their data ethically, so you can efficiently generate quality leads.

What is lead generation?

Lead generation is a marketing process for attracting prospects and nurturing their interest, which results in conversion. It starts by collecting a prospect's contact information through online forms, emails, job applications, blog posts, or by purchasing sales lead generation databases.

In the B2B world, where products and services can be pretty pricey, lead generation is a crucial part of the sales funnel. By capturing lead information, businesses can engage with prospects, gradually guiding them toward making a purchase.

For e-commerce and other sectors, getting a B2B lead list is also important because it provides critical data about potential clients. This data can be used to enhance marketing efforts and increase conversions, even if the initial interaction doesn't result in an immediate sale.

The main goal of lead generation is to understand and cater to the needs of your leads from start to finish, maximizing the chances of converting them into loyal customers. This systematic approach helps identify the right prospects and deploy the most effective strategies to seal the deal.

Different strokes for different folks

As the title suggests, no one lead database would fit every business. Even if it existed, it would be way too cumbersome to manage and analyze. Also, if you already have a lead list, it might be helpful to get a database for lead enrichment to boost sales.

The most basic way to differentiate lead databases is based on whether they target businesses (B2B) or individual consumers (B2C) and whether they focus on people or companies. With this approach, we get 3 types of lead generation databases.

1. Lead databases for companies

When creating a B2B lead list, you should look for company or firmographic data that would help filter businesses that fit into your ideal customer profile (commonly known as ICP). For instance, if you're a coffee machine seller, you may want to target companies in your area with at least 20 employees. Additionally, you can check for new businesses founded months or weeks ago that are actively buying office supplies.

2. Lead databases for people

The process is similar for B2C lead generation when you look for standalone customers that purchase your product or service directly. Let’s say you’re a software developer with the goal of creating the best task management tool. By looking at tech product review data, you can find similar applications, their ratings, and supported platforms. Now, you can target online ads in websites frequented by business people, hopefully bringing premium subscribers.

3. Lead databases for people in companies

Finally, there’s a third option when you target people in companies. Usually, those are the decision makers, C-level managers, and influencers who don’t necessarily directly buy your product but may influence the buying decision. In this case, an employee database is a great choice because you get both people with their job titles and their current employers.

In some cases, like when you're a software vendor, contacting the CTO first might be better than going straight for the jugular (CEO). If you manage to sell to the former, they will become your ally in selling to the latter.

You can also contact separate team members and offer a free trial of your software. Alternatively, you can target online ads on websites popular among developers. If they like it, they might ask their team lead to buy it, effectively closing the deal for you.

Top 5 lead generation databases for companies

1. Coresignal

top b2b lead generation databases - coresignal


Description: Coresignal offers fresh data on B2B leads, including 69M+ company records from the largest professional network. The self-service API tool features a robust filtering and flexible plans.

Pricing: Datasets from $1250, API from $49/month.

2. LinkedIn Sales Navigator

top b2b lead generation databases - linkedin sales navigator


Description: LinkedIn Sales Navigator offers company data from its own network. Rather than selling the full database, it uses a subscription model, offering 1 free and 3 paid plans.

Pricing: Free, Core ($60.16/mo), Advance ($116.98/mo), Advance Plus (custom)

3. Uplead

top b2b lead generation databases - uplead


Description: Uplead is a popular lead generation database company that offers high-quality datasets and a 95% data accuracy guarantee. Their paid plans aren’t cheap, but you can always test the service first.

Pricing: Free trial, Paid plans from $99/mo

4. Lusha

top b2b lead generation databases - lusha


Description: A reputable sales intelligence platform, Lusha offers not only lead generation data but also lead scoring, which helps identify buyer intent. They focus on the US market only, though.

Pricing: Free, Pro ($36/mo), Premium ($59mo), Scale (custom)

5. Anymail finder

top b2b lead generation databases - anymail finder


Description: Anymail finder is a great starting point for companies that aren’t ready to buy a B2B lead generation database yet. This tool helps find and verify business email addresses for marketing and sales use.

Pricing: Free trial, plans from $9/mo

Top 5 lead generation databases for people

1. Coresignal

top lead generation databases - coresignal


Description: Coresignal’s lead generation database for employees has 687M+ records freshly collected from the biggest professional network. Alternatively, you can use the self-service API tool and a pay-as-you-go pricing plan.

Pricing: Datasets from $1250, API credit bundles from $20

2. LinkedIn Sales Navigator

top lead generation databases - linkedin sales navigator


Description: LinkedIn offers people data from its network. It uses a subscription model but also provides a free plan.

Pricing: Free, Core ($60.16/mo), Advance ($116.98/mo), Advance Plus (custom)

3. Solution publishing

top b2c lead generation databases - solution publishing


Description: Solution Publishing doesn’t sell lead generation data on its website but links to multiple data platforms. Its dataset consists of 120M US employee records.

Pricing: Custom, one-off & subscription


top b2c lead generation database - bigdbm


Description: Besides company data, BIGDBM offers 125M employee records that include emails and phone numbers. Be aware that the database consists of US residents only.

Pricing: Custom

5. WebAutomation

top b2c lead generation database - webautomation


Description: WebAutomation has 50M GDPR-compliant employee records, updated monthly. There are 3 pricing plans along with a free trial.

Pricing: Free trial, Project ($74/mo), Start-Up ($186/mo), Business ($336/mo)

What do you need to know before buying a lead database?

Before buying a lead database, you must make sure you’re dealing with a reliable lead provider. While it’s easier said than done, there are a few things we’d like to share that will help you avoid entrepreneurial unpleasantries.

First and foremost, look for social proof. That means activity on social media, listings in data marketplaces, positive reviews on websites like Datarade, and other data industry players recognizing and referring to them.

Now that the scam hypothesis has been rebuked, it’s time to contact your potential data provider. The response should be fast and professional. See if the contact person genuinely asks about your needs, not just urging you to buy.

If the signs are good and you’ve found a lead generation database that interests you, it’s time to ask for a free sample. It’s a standard practice in the data industry, allowing the client to see how the data is structured and what data fields are available. If the seller is reluctant to share a few hundred lead list records, don’t bother.

These are just a few points to consider when buying a B2B or B2C lead database. Additionally, you should evaluate data freshness, scalability, and compliance measures, among other things. You can learn more from our detailed guide on choosing a data provider.

Bottom line

Being “data-driven” may sound like a buzzword, but it’s quickly becoming a necessity rather than a nice-to-have feat for modern business. Lead generation databases are already a common source of clients for enterprise-level companies, with subscription-based services winning over SMBs looking for not that big data.

Whether you’re in a B2C or B2B segment, a quality sales lead database holds the power to turn losses into profit. Your sales team will be grateful for it, and you, in turn, will be grateful to them for next quarter's results.


What is a lead generation database?

A lead generation database is a structured repository with detailed information about potential customers that may include their contact details, demographic data, and behavioral insights. Such a database helps marketing and sales teams run personalized campaigns and targeted outreach, improving conversions and revenue growth.

How do you get lead generation data?

You can get lead generation data from web forms, surveys, live events, employee databases if you're looking for people, and company databases if you're looking for companies to sell to. The other option is to look for data from a specific source like professional network data that gives you detailed information on B2B and B2C leads, including intent data for targeting prospects.

How much should you pay for lead generation?

Lead generation costs vary widely based on the industry, target market, and specific campaign. For most businesses, lead costs can range from as little as $30 for an SEO lead to over $800 for live event leads, with an average price per lead of around $200 (Marketing Charts). Lead generation databases with millions of prospects can cost as low as $1250.

Which B2B database is best?

The Top 5 B2B databases in 2024 are Anymail finder, Lusha, Uplead, LinkedIn Sales Navigator, and Coresignal.

What is a B2B lead list?

A B2B lead list is a curated collection of potential business clients that includes detailed information such as company names, key decision-maker contacts, and industry specifics. This list allows businesses to connect with prospects that align with their ideal customer profiles.