Know your market with B2B intent data

  • Discover prospects and evaluate intent
  • Tailor go-to-market strategies
  • Understand target markets better
Contact us
Used by:
Market research companies
Market intelligence software
Sales and marketing teams
updates and discovery
data sources
data records
with a self-service tool

Web data use cases for B2B intent data

Identify prospects ready to buy with B2B intent data

Discover high-intent prospects

Capture and analyze B2B intent data to identify prospects with a high likelihood of engagement or purchase, enabling more focused and efficient targeting efforts.

Web data is ideal for evaluating if a prospect is a decision maker, while signals such as a recent position change can reveal the best time for approaching. Furthermore, company activity data (e.g., number of active job postings) can reveal areas the company focuses on, helping predict intent.

Top data points: employer_name, current_experience, past_experiences, location, company_industry, company_specialties, active_job_postings, tech_stack

Tailor go-to-market strategies

Streamline go-to-market (GTM) strategies by evaluating firmographic, technographic, and product data, revealing in-depth company information, market, and product position.

The decreasing popularity of certain software, as one example, can signal an opportunity for a new player in the market. Additionally, understanding the evolving needs and interests of the target market can help in tailoring existing products or developing new offerings that meet these demands.

Top data points: company_size, hq_location, industry, founding_date, description, specialties, product_category, product_ratings_count, ratings_average, ratings_breakdown, review_text

Contact us
Conduct in-depth target market analysis with web data

Choose how you want to get the data

Database API

Database APIs

Search and enrich with direct access to a large-scale database.

Try for free
Raw data


Leverage extensive datasets for unique business insights.

See more datasets

Need B2B intent data?

Get in touch with our data consultants and we'll help you pick the best data solution.

Book a free consultation
Data strategy consultant Justas Gratulevicius
Justas Gratulevicius
Data Strategy Consultant

Target market analysis is unavoidable if you want your business to succeed in today's economy. And there's no way to do it right without fresh and reliable data. To make sure of that, you should test it before you buy it.