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How To Build a Target Company List For Sales?

ugnius zasimauskas

Ugnius Zasimauskas

Updated on Apr 24, 2026
build target company list

Key takeaways

  • AI adoption has increased demand for high-quality data
  • Public datasets, like those from Coresignal, help build prospect lists
  • Example: Identifying U.S. investment firms actively hiring
  • Register, set filters, review, and refine target list
  • With Coresignal, access millions of company profiles for targeted data-driven outreach

The largest recent shift in every industry was the high adoption of AI-driven tools, and with it, the need for high-quality data became more important than ever. Whether you are training an algorithm or using the data without an additional processing layer, today, you must embrace this new type of intelligence or miss out on emerging opportunities. 

One of my favorite ways of utilizing public company datasets is to build a sales prospect list. Coresignal provides data about millions of unique companies, but for this particular case, let's look at one use case: finding businesses that would be interested in buying our products.

One of our goals is to find American investment companies that are actively hiring. We know that firms that are looking for new opportunities and would be more likely to be interested in buying our products. Using these parameters, we check the job postings, create a target company list, and set up webhook alerts to get daily notifications about new finds. 

While we do this process using our Company API, you could try out Coresignal's self-service and explore the available data during a free trial.

How to do it?

coresignal self-service

Step 1: Sign up for a free account

First, visit Coresignal's self-service and register for a free account. With it, you can download 200 company profiles for free.

  • Instant and free access to millions of company profiles
  • No credit card required
  • Easy access with a Google business account

Ready? 

Step 2: Open the Data Search

Once you register for your account and enter self-service, select the Data Search menu element, which will open a window with a natural language chat.

build b2b lists

Step 3: Define and write a query

Let's come back to our goal. What kind of companies am I looking for?

Since the goal was to find all the investment companies in the United States that are actively growing and hiring new people, I decided to add a filter about job postings count. My prompt looks like this: Find all the investment companies in the United States that have 20+ open positions.

Once I enter the prompt, the tool turns this request into a search query and returns data from our multi-source company dataset.

Step 4: Enrich the data

As you can see, the query has generated a list of American investment management companies actively looking for new employees.

However, the initial list does not show the job postings count. You will have to enrich it to see how much each company is hiring. Simply press the Enrich button and you will see all the additional fields you can add to your list. I've chosen to include active job postings count and employee count to get a better picture, however, you can add even more fields if you want. The credit cost for enrichment stays the same.

enrich company data with active job postings count

Here is how the same table looks after the enrichment:

top investment companies hiring the most people

Step 5: Edit your query in chat

You might need to update your filters if the list does not fit your requirements.

  • Adjust the existing filters. To cast a wider net and get broader target account list, you can add more countries, specific keywords, or industries into your query.
  • Add new filters. You might add more parameters to narrow your search, such as choosing a city or state instead of a country.

Step 6: Export the data in CSV or JSONL

Once you are done and happy with your query, you can export up to 100 records as a CSV or JSON file for preview. This option will return your exact list with the data fields you've chosen.

You might also want to download full records with 500+ data fields. Choose the Generate full JSONL option and get a full dataset of up to 10,000 records.

download free company records

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Frequently Asked Questions (FAQ)

How to find companies that fit your ideal customer profile?

To find companies that fit your ideal customer profile (ICP), start by defining the key traits of your target audience, including industry, company size, location, and financial information. The more details you know, the easier it will be to find the best options. 

Once you define your criteria, check out Coresignal's datasets or consult our sales team if you have a custom request.

How to build a target company list for sales?

Building a target company list begins with clearly understanding your ideal customer profile, including relevant industries, regions, and business sizes. Use databases such as Coresignal, trade publications, and competitor analyses to identify potential leads. 

To keep track of your efforts, you should organize the companies that meet your criteria in a CRM or a spreadsheet, noting any relevant data fields like revenue, employee size, or recent funding. Regularly update this list to capture changes in market dynamics and company structures.

How to build a B2B sales prospect list?

A B2B sales prospect list can be built by identifying companies within your ICP and gathering contact information for key decision-makers. Segment prospects based on company size, budget, and pain fields to personalize your outreach efforts. Review and refresh your prospect list frequently to remove inactive leads and add new high-potential targets.

How to prospect companies?

Prospecting companies starts with identifying businesses that align with your ICP and researching their current needs or pain points. What challenges are they facing now, and how can your product solve them? To get some context about the industry, check out professional social networks and industry news portals.

How to find target accounts?

Company size, revenue, and industry tend to be among the best criteria for identifying target accounts. Use account-based marketing (ABM) tools, sales intelligence software, and professional networks to identify accounts that match your profile. Segment these accounts based on potential revenue and likelihood to convert to save resources. 

You will have to regularly audit your list to ensure it's aligned with your business's goals and current market trends.

Ugnius is leading the sales team at Coresignal. He helps businesses design innovative and effective data strategies. In his work, Ugnius bridges the gap between the technical aspects of leveraging large-scale public web data and its business impact, guiding clients from data sourcing to practical applications.

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