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Get to know our data at a glance with this sample company profile. We cover everything you need to know about Botswana Retail companies.
Available data points
Metadata
company_id
12374313
source_id
27189809
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2018-11-28
type
Public Company
industry_group_1
Retail
Firmographics
company_name
Sefalana Group
industry
Retail
size_range
1001-5000 employees
employees_count
195
Locations
hq_country
Botswana
hq_country_iso2
BW
hq_country_iso3
BWA
hq_location
Gaborone, South-East, Botswana
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
2409
followers_count_owler
1
Technographics
num_technologies_used
2
Company websites and social media
website
https://www.sefalana.com
professional_network_url
https://www.professional-network.com/company/sefalana-group
financial_website_url
https://www.financial-website.com/organization/sefalana-group
Website traffic
total_website_visits_monthly
376
visits_change_monthly
14.98
bounce_rate
34.2
pages_per_visit
3.57
average_visit_duration_seconds
155
Employee review score & changes
company_employee_reviews_count
11
company_employee_reviews_aggregate_score
3.3
JSON data sample
{ "company_id": 12374313, "source_id": "27189809", "company_name": "Sefalana Group", "company_name_alias": [ "sefalana group", "sefalana", "sefalana holding" ], "company_legal_name": null, "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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", "website": "https://www.sefalana.com", "professional_network_url": "https://www.professional-network.com/company/sefalana-group", "twitter_url": [ "https://www.twitter.com/sefalanasarona" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/sefalanasarona" ], "instagram_url": [ "https://www.instagram.com/sefalanatrading" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/channel/ucdkika6uwa_kl-7vhr9pmjw" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/sefalana-group", "stock_ticker": [], "is_b2b": 0, "industry": "Retail", "sic_codes": [ "67", "671" ], "naics_codes": [ "55", "551" ], "categories_and_keywords": [ "retail", "computers electronics and technology > search engines", "loyalty program", "house brands", "trading", "store locator", "commercial motors", "automotive", "consumer goods", "food processing", "manufacturing" ], "description": null, "description_enriched": "Sefalana is a company that operates in the trading, house brands, loyalty program, and store locator industries. They have a strong focus on corporate strategy, corporate governance, and business model. They have a history of corporate social responsibility and have a strong business model. They have a history of corporate social responsibility and have a board of directors.", "description_metadata_raw": "", "type": "Public Company", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": null, "size_range": "1001-5000 employees", "employees_count": 195, "followers_count_professional_network": 2409, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Africa", "Sub-Saharan Africa", "Southern Africa", "EMEA" ], "hq_country": "Botswana", "hq_country_iso2": "BW", "hq_country_iso3": "BWA", "hq_location": "Gaborone, South-East, Botswana", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": 200000000, "annual_revenue_range_to": 500000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": null, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [], "competitors_websites": [ { "website": "brabys.com", "similarity_score": 100, "total_website_visits_monthly": 66600, "category": "Computers Electronics and Technology > Search Engines", "rank_category": 4526 }, { "website": "bse.co.bw", "similarity_score": 34, "total_website_visits_monthly": 3900, "category": "Finance > Investing", "rank_category": 24026 } ], "company_phone_numbers": [ "********", "********", "********" ], "company_emails": [ "****@sefalana.com" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 2, "technologies_used": [ { "technology": "impact", "first_verified_at": "2024-08-26", "last_verified_at": "2025-03-31" }, { "technology": "ups", "first_verified_at": "2024-06-10", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 376, "visits_change_monthly": 14.98, "rank_global": 0, "rank_country": 0, "rank_category": 0, "visits_breakdown_by_country": [ { "country": "South Africa", "percentage": 97.6, "percentage_monthly_change": 28.81 }, { "country": "India", "percentage": 2.4, "percentage_monthly_change": null } ], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 34.2, "pages_per_visit": 3.57, "average_visit_duration_seconds": 155, "similarly_ranked_websites": [ "brabys.com", "bse.co.bw", "sefalana.com" ], "top_topics": [], "company_employee_reviews_count": 11, "company_employee_reviews_aggregate_score": 3.3, "employee_reviews_score_breakdown": { "business_outlook": 0.61, "career_opportunities": 3.1, "ceo_approval": -1, "compensation_benefits": 2.5, "culture_values": 3.3, "diversity_inclusion": 3.2, "recommend": 0.62, "senior_management": 3.3, "work_life_balance": 2.7 }, "employee_reviews_score_distribution": { "1": 1, "2": 0, "3": 0, "4": 1, "5": 0 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Floor Supervisor", "salary_p25": 28711.71, "salary_median": 30032.53, "salary_p75": 31353.35, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2015-08-15" }, { "title": "Retail Store Manager", "salary_p25": 243164.88, "salary_median": 251667.36, "salary_p75": 260169.84, "currency": "NAD", "pay_period": "MONTHLY", "salary_updated_at": "2021-03-08" }, { "title": "Assistant Branch Manager", "salary_p25": 79916.76, "salary_median": 83610.24, "salary_p75": 87303.72, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-14" }, { "title": "Management Trainee", "salary_p25": 92645.76, "salary_median": 95789.76, "salary_p75": 98933.76, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2020-12-09" }, { "title": "HR Clerk", "salary_p25": 69118.56, "salary_median": 71939.52, "salary_p75": 74760.48, "currency": "NAD", "pay_period": "MONTHLY", "salary_updated_at": "2024-04-24" }, { "title": "Assistant IT Manager", "salary_p25": 6493.46, "salary_median": 6785.11, "salary_p75": 7076.76, "currency": "BWP", "pay_period": "ANNUAL", "salary_updated_at": "2022-10-17" }, { "title": "Desktop Publisher and Graphic Designer", "salary_p25": 111480.94, "salary_median": 115861.07, "salary_p75": 120241.2, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2023-07-14" }, { "title": "Branch Manager", "salary_p25": 80753.4, "salary_median": 84124.32, "salary_p75": 87495.24, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-14" } ], "additional_pay": [ { "title": "Desktop Publisher and Graphic Designer", "additional_pay_values": [ { "additional_pay_p25": 9223.34, "additional_pay_median": 9697.67, "additional_pay_p75": 10172, "additional_pay_type": "Cash Bonus" } ], "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2023-07-14" }, { "title": "Floor Supervisor", "additional_pay_values": [ { "additional_pay_p25": 2390.37, "additional_pay_median": 2495.29, "additional_pay_p75": 2600.21, "additional_pay_type": "Cash Bonus" } ], "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2015-08-15" } ], "total_salary": [ { "title": "Management Trainee", "salary_p25": 92709.12, "salary_median": 95967.36, "salary_p75": 99225.6, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2020-12-09" }, { "title": "Branch Manager", "salary_p25": 80772.72, "salary_median": 83660.64, "salary_p75": 86548.56, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-14" }, { "title": "Desktop Publisher and Graphic Designer", "salary_p25": 121148.05, "salary_median": 125838.34, "salary_p75": 130528.63, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2023-07-14" }, { "title": "Assistant IT Manager", "salary_p25": 6517.66, "salary_median": 6798.16, "salary_p75": 7078.66, "currency": "BWP", "pay_period": "ANNUAL", "salary_updated_at": "2022-10-17" }, { "title": "HR Clerk", "salary_p25": 68425.92, "salary_median": 71368.92, "salary_p75": 74311.92, "currency": "NAD", "pay_period": "MONTHLY", "salary_updated_at": "2024-04-24" }, { "title": "Floor Supervisor", "salary_p25": 31260.29, "salary_median": 32668.93, "salary_p75": 34077.56, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2015-08-15" }, { "title": "Retail Store Manager", "salary_p25": 241559.64, "salary_median": 252698.04, "salary_p75": 263836.44, "currency": "NAD", "pay_period": "MONTHLY", "salary_updated_at": "2021-03-08" }, { "title": "Assistant Branch Manager", "salary_p25": 80682, "salary_median": 84089.46, "salary_p75": 87496.92, "currency": "BWP", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-14" } ], "employees_count_breakdown_by_seniority": { "employees_count_owner": 0, "employees_count_founder": 0, "employees_count_clevel": 0, "employees_count_partner": 0, "employees_count_vp": 0, "employees_count_head": 0, "employees_count_director": 2, "employees_count_manager": 28, "employees_count_senior": 2, "employees_count_intern": 2, "employees_count_specialist": 27, "employees_count_other_management": 7 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 6, "employees_count_hr": 1, "employees_count_legal": 1, "employees_count_marketing": 2, "employees_count_finance": 13, "employees_count_technical": 1, "employees_count_consulting": 0, "employees_count_operations": 6, "employees_count_product": 0, "employees_count_general_management": 14, "employees_count_administrative": 12, "employees_count_customer_service": 2, "employees_count_project_management": 0, "employees_count_design": 0, "employees_count_research": 1, "employees_count_trades": 1, "employees_count_real_estate": 0, "employees_count_education": 0, "employees_count_other_department": 8 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 0, "employees_count_southern_europe": 0, "employees_count_sub_saharan_africa": 67, "employees_count_central_asia": 0, "employees_count_northern_america": 0, "employees_count_australia_new_zealand": 0, "employees_count_northern_europe": 1, "employees_count_south_eastern_asia": 0, "employees_count_polynesia": 0, "employees_count_southern_asia": 0, "employees_count_northern_africa": 0, "employees_count_melanesia": 0, "employees_count_western_europe": 0, "employees_count_western_asia": 0, "employees_count_eastern_asia": 0, "employees_count_micronesia": 0, "employees_count_unknown": 0 }, "employees_count_by_country": [ { "country": "Sweden", "employee_count": 1 }, { "country": "Botswana", "employee_count": 54 }, { "country": "South Africa", "employee_count": 2 }, { "country": "Lesotho", "employee_count": 4 }, { "country": "Namibia", "employee_count": 7 } ], "key_executives": [ { "member_id": 127350677, "member_full_name": "*******", "member_position_title": "COUNTRY HEAD OF RETAIL" }, { "member_id": 22514732, "member_full_name": "*******", "member_position_title": "Non Executive Director" }, { "member_id": 805565377, "member_full_name": "*******", "member_position_title": "Head Of Development" }, { "member_id": 483423813, "member_full_name": "*******", "member_position_title": "Operations Co-Ordinator Of Financial Services At Sefalana Holding Company Limited" }, { "member_id": 643756523, "member_full_name": "*******", "member_position_title": "Head Of Internal Audit" } ], "key_employee_change_events": [], "key_executive_arrivals": [ { "member_id": 805565377, "member_full_name": "*******", "member_position_title": "Head Of Development", "arrival_date": "Nov 2024" } ], "key_executive_departures": [], "employees_count_change": { "current": 195, "change_monthly": 0, "change_monthly_percentage": 0, "change_quarterly": 8, "change_quarterly_percentage": 4.27807486631016, "change_yearly": 23, "change_yearly_percentage": 13.372093023255813 }, "employees_count_by_month": [ { "employees_count": 134, "date": "2022-12" }, { "employees_count": 161, "date": "2023-08" }, { "employees_count": 41, "date": "2019-02" }, { "employees_count": 164, "date": "2024-02" }, { "employees_count": 103, "date": "2021-11" }, { "employees_count": 130, "date": "2022-09" }, { "employees_count": 60, "date": "2020-03" }, { "employees_count": 103, "date": "2021-10" }, { "employees_count": 172, "date": "2024-04" }, { "employees_count": 63, "date": "2020-05" }, { "employees_count": 99, "date": "2021-07" }, { "employees_count": 70, "date": "2020-08" }, { "employees_count": 158, "date": "2023-10" }, { "employees_count": 125, "date": "2022-08" }, { "employees_count": 104, "date": "2021-12" 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"date": "2025-03" }, { "work_life_balance_score": 2.7, "date": "2024-01" }, { "work_life_balance_score": 2.7, "date": "2024-02" }, { "work_life_balance_score": 2.7, "date": "2024-05" }, { "work_life_balance_score": 2.7, "date": "2024-12" }, { "work_life_balance_score": 3, "date": "2023-04" }, { "work_life_balance_score": 2.6, "date": "2023-05" }, { "work_life_balance_score": 3, "date": "2023-03" }, { "work_life_balance_score": 2.7, "date": "2024-08" }, { "work_life_balance_score": 2.5, "date": "2022-12" }, { "work_life_balance_score": 2.7, "date": "2024-07" }, { "work_life_balance_score": 2.7, "date": "2024-03" }, { "work_life_balance_score": 2.7, "date": "2024-04" }, { "work_life_balance_score": 2.5, "date": "2022-08" }, { "work_life_balance_score": 2.6, "date": "2023-06" }, { "work_life_balance_score": 2.6, "date": "2023-07" }, { "work_life_balance_score": 2.6, "date": "2023-08" }, { "work_life_balance_score": 2.7, "date": "2024-09" }, { "work_life_balance_score": 2.7, "date": "2025-02" }, { "work_life_balance_score": 2.7, "date": "2024-06" }, { "work_life_balance_score": 2.7, "date": "2023-10" }, { "work_life_balance_score": 2.7, "date": "2023-11" }, { "work_life_balance_score": 2.7, "date": "2023-12" }, { "work_life_balance_score": 2.7, "date": "2025-04" }, { "work_life_balance_score": 2.9, "date": "2022-06" }, { "work_life_balance_score": 2.5, "date": "2022-09" }, { "work_life_balance_score": 2.5, "date": "2022-11" }, { "work_life_balance_score": 2.5, "date": "2023-01" }, { "work_life_balance_score": 3, "date": "2023-02" }, { "work_life_balance_score": 2.6, "date": "2023-09" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-03-25", "created_at": "2018-11-28", "industry_group_1": "Retail", "industry_group_2": null }
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