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Get to know our data at a glance with this sample company profile. We cover everything you need to know about Botswana Retail companies.
Available data points
Metadata
company_id
12374313
source_id
27189809
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2018-11-28
type
Public Company
industry_group_1
Retail
Firmographics
company_name
Sefalana Group
industry
Retail
size_range
1001-5000 employees
employees_count
195
Locations
hq_country
Botswana
hq_country_iso2
BW
hq_country_iso3
BWA
hq_location
Gaborone, South-East, Botswana
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
2409
followers_count_owler
1
Technographics
num_technologies_used
2
Company websites and social media
website
https://www.sefalana.com
professional_network_url
https://www.professional-network.com/company/sefalana-group
financial_website_url
https://www.financial-website.com/organization/sefalana-group
Website traffic
total_website_visits_monthly
376
visits_change_monthly
14.98
bounce_rate
34.2
pages_per_visit
3.57
average_visit_duration_seconds
155
Employee review score & changes
company_employee_reviews_count
11
company_employee_reviews_aggregate_score
3.3
JSON data sample
{
"company_id": 12374313,
"source_id": "27189809",
"company_name": "Sefalana Group",
"company_name_alias": [
"sefalana group",
"sefalana",
"sefalana holding"
],
"company_legal_name": null,
"company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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",
"website": "https://www.sefalana.com",
"professional_network_url": "https://www.professional-network.com/company/sefalana-group",
"twitter_url": [
"https://www.twitter.com/sefalanasarona"
],
"discord_url": [],
"facebook_url": [
"https://www.facebook.com/sefalanasarona"
],
"instagram_url": [
"https://www.instagram.com/sefalanatrading"
],
"pinterest_url": [],
"tiktok_url": [],
"youtube_url": [
"https://www.youtube.com/channel/ucdkika6uwa_kl-7vhr9pmjw"
],
"github_url": [],
"reddit_url": [],
"financial_website_url": "https://www.financial-website.com/organization/sefalana-group",
"stock_ticker": [],
"is_b2b": 0,
"industry": "Retail",
"sic_codes": [
"67",
"671"
],
"naics_codes": [
"55",
"551"
],
"categories_and_keywords": [
"retail",
"computers electronics and technology > search engines",
"loyalty program",
"house brands",
"trading",
"store locator",
"commercial motors",
"automotive",
"consumer goods",
"food processing",
"manufacturing"
],
"description": null,
"description_enriched": "Sefalana is a company that operates in the trading, house brands, loyalty program, and store locator industries. They have a strong focus on corporate strategy, corporate governance, and business model. They have a history of corporate social responsibility and have a strong business model. They have a history of corporate social responsibility and have a board of directors.",
"description_metadata_raw": "",
"type": "Public Company",
"status": {
"value": "active",
"comment": "Independent Company"
},
"founded_year": null,
"size_range": "1001-5000 employees",
"employees_count": 195,
"followers_count_professional_network": 2409,
"followers_count_twitter": null,
"followers_count_owler": 1,
"hq_region": [
"Africa",
"Sub-Saharan Africa",
"Southern Africa",
"EMEA"
],
"hq_country": "Botswana",
"hq_country_iso2": "BW",
"hq_country_iso3": "BWA",
"hq_location": "Gaborone, South-East, Botswana",
"hq_full_address": "*******",
"hq_city": null,
"hq_state": null,
"hq_street": null,
"hq_zipcode": null,
"company_locations_full": [
{
"location_address": "*******",
"is_primary": 1
},
{
"location_address": "*******",
"is_primary": 0
},
{
"location_address": "*******",
"is_primary": 0
},
{
"location_address": "*******",
"is_primary": 0
}
],
"is_public": 0,
"ipo_date": null,
"ipo_share_price": null,
"ipo_share_price_currency": null,
"revenue_annual_range": {
"source_4_annual_revenue_range": null,
"source_6_annual_revenue_range": {
"annual_revenue_range_from": 200000000,
"annual_revenue_range_to": 500000000,
"annual_revenue_range_currency": "$"
}
},
"revenue_annual": null,
"revenue_quarterly": null,
"income_statements": [],
"stock_information": [],
"last_funding_round_name": null,
"last_funding_round_announced_date": null,
"last_funding_round_lead_investors": [],
"last_funding_round_amount_raised": null,
"last_funding_round_amount_raised_currency": null,
"last_funding_round_num_investors": null,
"funding_rounds": [],
"ownership_status": "Private",
"parent_company_information": null,
"acquired_by_summary": null,
"num_acquisitions_source_1": null,
"acquisition_list_source_1": [],
"num_acquisitions_source_2": null,
"acquisition_list_source_2": [],
"num_acquisitions_source_5": null,
"acquisition_list_source_5": [],
"competitors": [],
"competitors_websites": [
{
"website": "brabys.com",
"similarity_score": 100,
"total_website_visits_monthly": 66600,
"category": "Computers Electronics and Technology > Search Engines",
"rank_category": 4526
},
{
"website": "bse.co.bw",
"similarity_score": 34,
"total_website_visits_monthly": 3900,
"category": "Finance > Investing",
"rank_category": 24026
}
],
"company_phone_numbers": [
"********",
"********",
"********"
],
"company_emails": [
"****@sefalana.com"
],
"pricing_available": 0,
"free_trial_available": 0,
"demo_available": 0,
"is_downloadable": 0,
"mobile_apps_exist": 0,
"online_reviews_exist": 0,
"documentation_exist": 0,
"product_reviews_count": null,
"product_reviews_aggregate_score": null,
"product_reviews_score_distribution": null,
"product_pricing_summary": [],
"num_news_articles": null,
"news_articles": [],
"num_technologies_used": 2,
"technologies_used": [
{
"technology": "impact",
"first_verified_at": "2024-08-26",
"last_verified_at": "2025-03-31"
},
{
"technology": "ups",
"first_verified_at": "2024-06-10",
"last_verified_at": "2025-03-31"
}
],
"total_website_visits_monthly": 376,
"visits_change_monthly": 14.98,
"rank_global": 0,
"rank_country": 0,
"rank_category": 0,
"visits_breakdown_by_country": [
{
"country": "South Africa",
"percentage": 97.6,
"percentage_monthly_change": 28.81
},
{
"country": "India",
"percentage": 2.4,
"percentage_monthly_change": null
}
],
"visits_breakdown_by_gender": {
"male_percentage": 0,
"female_percentage": 0
},
"visits_breakdown_by_age": {
"age_18_24_percentage": 0,
"age_25_34_percentage": 0,
"age_35_44_percentage": 0,
"age_45_54_percentage": 0,
"age_55_64_percentage": 0,
"age_65_plus_percentage": 0
},
"bounce_rate": 34.2,
"pages_per_visit": 3.57,
"average_visit_duration_seconds": 155,
"similarly_ranked_websites": [
"brabys.com",
"bse.co.bw",
"sefalana.com"
],
"top_topics": [],
"company_employee_reviews_count": 11,
"company_employee_reviews_aggregate_score": 3.3,
"employee_reviews_score_breakdown": {
"business_outlook": 0.61,
"career_opportunities": 3.1,
"ceo_approval": -1,
"compensation_benefits": 2.5,
"culture_values": 3.3,
"diversity_inclusion": 3.2,
"recommend": 0.62,
"senior_management": 3.3,
"work_life_balance": 2.7
},
"employee_reviews_score_distribution": {
"1": 1,
"2": 0,
"3": 0,
"4": 1,
"5": 0
},
"active_job_postings_count": null,
"active_job_postings_titles": [],
"base_salary": [
{
"title": "Floor Supervisor",
"salary_p25": 28711.71,
"salary_median": 30032.53,
"salary_p75": 31353.35,
"currency": "BWP",
"pay_period": "MONTHLY",
"salary_updated_at": "2015-08-15"
},
{
"title": "Retail Store Manager",
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"currency": "NAD",
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},
{
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},
{
"title": "Management Trainee",
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"currency": "BWP",
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"salary_updated_at": "2020-12-09"
},
{
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"currency": "NAD",
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},
{
"title": "Assistant IT Manager",
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"currency": "BWP",
"pay_period": "ANNUAL",
"salary_updated_at": "2022-10-17"
},
{
"title": "Desktop Publisher and Graphic Designer",
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"currency": "BWP",
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},
{
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}
],
"additional_pay": [
{
"title": "Desktop Publisher and Graphic Designer",
"additional_pay_values": [
{
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"additional_pay_median": 9697.67,
"additional_pay_p75": 10172,
"additional_pay_type": "Cash Bonus"
}
],
"currency": "BWP",
"pay_period": "MONTHLY",
"salary_updated_at": "2023-07-14"
},
{
"title": "Floor Supervisor",
"additional_pay_values": [
{
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"additional_pay_type": "Cash Bonus"
}
],
"currency": "BWP",
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}
],
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},
{
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},
{
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},
{
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"currency": "BWP",
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},
{
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},
{
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},
{
"title": "Retail Store Manager",
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},
{
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"currency": "BWP",
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"salary_updated_at": "2021-11-14"
}
],
"employees_count_breakdown_by_seniority": {
"employees_count_owner": 0,
"employees_count_founder": 0,
"employees_count_clevel": 0,
"employees_count_partner": 0,
"employees_count_vp": 0,
"employees_count_head": 0,
"employees_count_director": 2,
"employees_count_manager": 28,
"employees_count_senior": 2,
"employees_count_intern": 2,
"employees_count_specialist": 27,
"employees_count_other_management": 7
},
"employees_count_breakdown_by_department": {
"employees_count_medical": 0,
"employees_count_sales": 6,
"employees_count_hr": 1,
"employees_count_legal": 1,
"employees_count_marketing": 2,
"employees_count_finance": 13,
"employees_count_technical": 1,
"employees_count_consulting": 0,
"employees_count_operations": 6,
"employees_count_product": 0,
"employees_count_general_management": 14,
"employees_count_administrative": 12,
"employees_count_customer_service": 2,
"employees_count_project_management": 0,
"employees_count_design": 0,
"employees_count_research": 1,
"employees_count_trades": 1,
"employees_count_real_estate": 0,
"employees_count_education": 0,
"employees_count_other_department": 8
},
"employees_count_breakdown_by_region": {
"employees_count_eastern_europe": 0,
"employees_count_latin_america": 0,
"employees_count_southern_europe": 0,
"employees_count_sub_saharan_africa": 67,
"employees_count_central_asia": 0,
"employees_count_northern_america": 0,
"employees_count_australia_new_zealand": 0,
"employees_count_northern_europe": 1,
"employees_count_south_eastern_asia": 0,
"employees_count_polynesia": 0,
"employees_count_southern_asia": 0,
"employees_count_northern_africa": 0,
"employees_count_melanesia": 0,
"employees_count_western_europe": 0,
"employees_count_western_asia": 0,
"employees_count_eastern_asia": 0,
"employees_count_micronesia": 0,
"employees_count_unknown": 0
},
"employees_count_by_country": [
{
"country": "Sweden",
"employee_count": 1
},
{
"country": "Botswana",
"employee_count": 54
},
{
"country": "South Africa",
"employee_count": 2
},
{
"country": "Lesotho",
"employee_count": 4
},
{
"country": "Namibia",
"employee_count": 7
}
],
"key_executives": [
{
"member_id": 127350677,
"member_full_name": "*******",
"member_position_title": "COUNTRY HEAD OF RETAIL"
},
{
"member_id": 22514732,
"member_full_name": "*******",
"member_position_title": "Non Executive Director"
},
{
"member_id": 805565377,
"member_full_name": "*******",
"member_position_title": "Head Of Development"
},
{
"member_id": 483423813,
"member_full_name": "*******",
"member_position_title": "Operations Co-Ordinator Of Financial Services At Sefalana Holding Company Limited"
},
{
"member_id": 643756523,
"member_full_name": "*******",
"member_position_title": "Head Of Internal Audit"
}
],
"key_employee_change_events": [],
"key_executive_arrivals": [
{
"member_id": 805565377,
"member_full_name": "*******",
"member_position_title": "Head Of Development",
"arrival_date": "Nov 2024"
}
],
"key_executive_departures": [],
"employees_count_change": {
"current": 195,
"change_monthly": 0,
"change_monthly_percentage": 0,
"change_quarterly": 8,
"change_quarterly_percentage": 4.27807486631016,
"change_yearly": 23,
"change_yearly_percentage": 13.372093023255813
},
"employees_count_by_month": [
{
"employees_count": 134,
"date": "2022-12"
},
{
"employees_count": 161,
"date": "2023-08"
},
{
"employees_count": 41,
"date": "2019-02"
},
{
"employees_count": 164,
"date": "2024-02"
},
{
"employees_count": 103,
"date": "2021-11"
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}Your data must have high quality if you want to turn it into valuable insights. Arm yourself with the latest intel that will paint the big picture about emerging Retail industry trends and tell you granular, company-level stories.
Each Botswana Retail company profile, collected and enriched by Coresignal, includes:
Combined, these data points create the most comprehensive Retail companies in Botswana database. With 500+ data points for analysis, you can be sure to find the answer to any question about the industry.

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Coresignal is a public web data vendor that delivers fresh data about companies, professionals, and jobs for 500+ leading companies in market research, venture capital investment, HR tech, sales, and marketing industries. Founded in 2016, the company is known for its high-quality, fresh data and professional service. Coresignal is a member of the Ethical Web Data Collection Initiative and supports academic institutions with data for research.
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