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Get to know our data at a glance with this sample company profile. We cover everything you need to know about New Zealand Consumer Goods companies.
Available data points
Metadata
company_id
4861334
source_id
2897101
unique_domain
1
unique_website
1
last_updated_at
2025-04-06
created_at
2016-06-23
description
The New Zealand Automobile Association is also known as the AA. It started over a century ago by people like you. Today, we're one of New Zealand's most respected and trusted brands. We've grown from a fledgling automobile club to one offering many services and products to more than 1.8 million Members. Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering challenge and the opportunity to work in a complex business structure. Here, you will open the door to new possibilities and a variety of career paths.
type
Privately Held
industry_group_1
Consumer Goods
Firmographics
company_name
AA New Zealand
industry
Consumer Services
founded_year
1903
size_range
501-1000 employees
employees_count
806
Locations
hq_country
New Zealand
hq_country_iso2
NZ
hq_country_iso3
NZL
hq_location
Auckland CBD, Auckland, New Zealand
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
10005
followers_count_owler
1
Technographics
num_technologies_used
46
Company websites and social media
website
https://www.aa.co.nz
professional_network_url
https://www.professional-network.com/company/new-zealand-automobile-association-nzaa-
Website traffic
total_website_visits_monthly
3800
visits_change_monthly
24.59
rank_global
3462457
rank_country
28526
rank_category
376
bounce_rate
18
pages_per_visit
4.04
average_visit_duration_seconds
117
Employee review score & changes
company_employee_reviews_count
40
company_employee_reviews_aggregate_score
4.2
Workforce trends
active_job_postings_count
12
JSON data sample
{ "company_id": 4861334, "source_id": "2897101", "company_name": "AA New Zealand", "company_name_alias": [ "aa new zealand", "new zealand automobile association", "new zealand automobile association inc" ], "company_legal_name": null, "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\n4FT0UV8e92fKPdhRRRSEf//Z", "website": "https://www.aa.co.nz", "professional_network_url": "https://www.professional-network.com/company/new-zealand-automobile-association-nzaa-", "twitter_url": [ "https://www.twitter.com/nzaa" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/aa.co.nz" ], "instagram_url": [ "https://www.instagram.com/aa_new_zealand" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/channel/uc9wf2xsdjsnkwmobvchgu_q" ], "github_url": [], "reddit_url": [], "financial_website_url": null, "stock_ticker": [], "is_b2b": 0, "industry": "Consumer Services", "sic_codes": [], "naics_codes": [], "categories_and_keywords": [ "automotive", "jobs and career > jobs and employment (in new zealand)", "roadservice", "travel", "insurance", "driver training", "life insurance", "finance", "advocacy", "maps", "retail", "health insurance", "fuel discounts", "vehicle servicing", "car", "driving", "new zealand", "motoring", "automobile association", "automotive-transportation", "car-insurance", "car-services", "driver-assistance", "home-insurance" ], "description": "The New Zealand Automobile Association is also known as the AA. It started over a century ago by people like you. Today, we're one of New Zealand's most respected and trusted brands. We've grown from a fledgling automobile club to one offering many services and products to more than 1.8 million Members. Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering challenge and the opportunity to work in a complex business structure. Here, you will open the door to new possibilities and a variety of career paths.", "description_enriched": "The New Zealand Automobile Association is a popular automobile association in New Zealand that offers a wide range of services including car, driving, motoring, travel, insurance, and finance. They provide exclusive discounts and offers to their members.", "description_metadata_raw": "Welcome to the most popular automobile association in New Zealand! AA Members enjoy fantastic car, driving, motoring, travel, insurance and finance services, exclusive discounts and offers.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "1903", "size_range": "501-1000 employees", "employees_count": 806, "followers_count_professional_network": 10005, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Oceania", "Australia and New Zealand", "APAC" ], "hq_country": "New Zealand", "hq_country_iso2": "NZ", "hq_country_iso3": "NZL", "hq_location": "Auckland CBD, Auckland, New Zealand", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": null, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "carpathy", "similarity_score": null }, { "company_name": "dayinsure", "similarity_score": null }, { "company_name": "auto exam", "similarity_score": null }, { "company_name": "the aa", "similarity_score": null } ], "competitors_websites": [ { "website": "careers.aainsurance.co.nz", "similarity_score": 100, "total_website_visits_monthly": 7600, "category": "Jobs and Career > Jobs and Employment", "rank_category": 25126 } ], "company_phone_numbers": [ "********", "********", "********" ], "company_emails": [], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 46, "technologies_used": [ { "technology": "browserstack", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "datadog", "first_verified_at": "2025-03-10", "last_verified_at": "2025-03-31" }, { "technology": "amazon connect", "first_verified_at": "2025-03-10", "last_verified_at": "2025-03-31" }, { "technology": 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"technology": "soapui", "first_verified_at": "2025-03-17", "last_verified_at": "2025-03-31" }, { "technology": "snowflake", "first_verified_at": "2025-01-13", "last_verified_at": "2025-03-31" }, { "technology": "mysql", "first_verified_at": "2024-04-04", "last_verified_at": "2025-01-06" }, { "technology": "impact", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "qualtrics", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "segment", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "auth0", "first_verified_at": "2024-05-20", "last_verified_at": "2025-02-04" }, { "technology": "microsoft excel", "first_verified_at": "2025-02-18", "last_verified_at": "2025-03-31" }, { "technology": "canva", "first_verified_at": "2025-02-03", "last_verified_at": "2025-03-31" }, { "technology": "microsoft word", "first_verified_at": "2025-02-18", "last_verified_at": "2025-03-31" }, { "technology": "alchemer", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "medium", "first_verified_at": "2024-04-04", "last_verified_at": "2025-01-06" }, { "technology": "linkedin", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-15" }, { "technology": "recharge", "first_verified_at": "2024-08-19", "last_verified_at": "2025-02-10" }, { "technology": "deputy", "first_verified_at": "2024-04-04", "last_verified_at": "2024-08-26" }, { "technology": "well", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "box", "first_verified_at": "2024-08-12", "last_verified_at": "2025-03-31" }, { "technology": "facebook", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-15" }, { "technology": "mix", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "ease", 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"fortinet", "first_verified_at": "2024-04-22", "last_verified_at": "2024-09-30" }, { "technology": "databricks", "first_verified_at": "2025-01-13", "last_verified_at": "2025-03-31" }, { "technology": "workday", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 3800, "visits_change_monthly": 24.59, "rank_global": 3462457, "rank_country": 28526, "rank_category": 376, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 18, "pages_per_visit": 4.04, "average_visit_duration_seconds": 117, "similarly_ranked_websites": [ "onfido.com", "francetravail.fr", "careers.aa.co.nz", "careers.justgroup.com.au", "usebraintrust.com", "careers.aainsurance.co.nz", "careers.aa.co.nz" ], "top_topics": [], "company_employee_reviews_count": 40, "company_employee_reviews_aggregate_score": 4.2, "employee_reviews_score_breakdown": { "business_outlook": 0.64, "career_opportunities": 4.1, "ceo_approval": -1, "compensation_benefits": 3.7, "culture_values": 4.2, "diversity_inclusion": 4.5, "recommend": 0.83, "senior_management": 3.7, "work_life_balance": 4 }, "employee_reviews_score_distribution": { "1": 0, "2": 3, "3": 2, "4": 4, "5": 4 }, "active_job_postings_count": 12, "active_job_postings_titles": [ "Rapid Recovery Vehicle Technician - Wellington", "Dispatch Service Coordinator", "Service Officer - Hawke's Bay", "Member Retention Specialist", "Automotive Glazier and Calibration Technician", "Head of Insurance & Financial Service Partnerships", "Marketing Specialist - Insurance & Finance", "Rapid Recovery Vehicle Technician - North Shore", "Service Officer - Wellington", "Rapid Recovery Vehicle Technician - Rotorua", "Customer Sales Consultant Wellington", "Rapid Recovery 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"unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-04-06", "created_at": "2016-06-23", "industry_group_1": "Consumer Goods", "industry_group_2": null }
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