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How to Build a Target Company List For Sales?

Ugnius Zasimauskas

Updated on Nov 04, 2024
Published on Nov 04, 2024
build target company list

Key takeaways

  • AI adoption has increased demand for high-quality data
  • Public datasets, like those from Coresignal, help build prospect lists
  • Example: Identifying U.S. investment firms hiring for data roles
  • Register, set filters, review, and refine target list
  • With Coresignal, access up to 86 million profiles for targeted data-driven outreach
  • The largest recent shift in every industry was the high adoption of AI-driven tools, and with it, the need for high-quality data became more important than ever. Whether you are training an algorithm or using the data without an additional processing layer, today, you must embrace this new type of intelligence or miss out on emerging opportunities. 

    One of my favorite ways of utilizing public company datasets is to build a sales prospect list. Coresignal provides data for 500+ different companies, but for this particular case, let's look at one use case—finding businesses that would be interested in buying our multi-source company dataset.

    One of our goals is to find American investment companies that are hiring data engineers and data scientists. We know that firms that are setting up their data engineering departments are more likely to be interested in buying our products. Using these parameters, we check the job postings, create a target company list, and set up webhook alerts to get daily notifications about new finds. 

    While we do this process using our Company API, you could try out Coresignal's self-service and explore the available data during a free trial.

    How to do it?

    coresignal self-service

    Step 1: Sign up for a free account

    First, visit Coresignal's self-service and register for a free account. With it, you can download 200 company profiles and form 400 search queries for free.

    • Instant and free access to millions of company profiles
    • No credit card required
    • Easy access with a Google business account

    Ready? 

    Sign up now

    Step 2: Open the query builder

    Once you register for your account and enter self-service, select the Find data menu element, which will open a window with three data types: Employees, Companies, and Jobs.

    Choose the Jobs tab:

    build query about companies

    Step 3: Select your filters

    Let's come back to our goal. How would each element translate into a specific data point?

    Since the goal was to find all the investment companies in the United States that are building up their data engineering department, I picked the following data points:

    • Country: United States
    • Industry: Investment Management
    • Job title: Data Scientist, Senior Data Engineer

    Each time I run the query, I use up one Search Credit.

    Here is what the request looks like:

    form query about data science

    Once I am happy with the results, I press the Search button.

    Step 4: Check the data

    The query above has generated 1,428 data records with jobs listings from your target accounts – American investment management companies recently looking for people to expand their data management capabilities.

    If the company seems like a great match, and if I want to find out more about it, I can go to the Enrichment API tab on the left menu and get a full JSON file about it, including a list of similar companies.

    Step 5: Edit your filters

    You might need to update your filters if the job ads list does not fit your requirements.

    • Adjust the existing filters. To cast a wider net and get broader target account list, you can add more countries, specific keywords, or industries.
    • Add new filters. You might add more parameters to narrow your search, such as choosing a city or state instead of a country.

    Once you are done and happy with your query, you can download 200 records as a JSON file for free or subscribe and access even more records. The plans start at $49 per month.

    Let's build you a target company list right away

    If you need help finding the next perfect opportunity, I am here to help. 

    Give me 20 minutes, and I will find the best option for you.

    Let's schedule a chat.

    Frequently Asked Questions

    How to find companies that fit your ideal customer profile?

    To find companies that fit your ideal customer profile (ICP), start by defining the key traits of your target audience, including industry, company size, location, and financial information. The more details you know, the easier it will be to find the best options. 

    Once you define your criteria, check out Coresignal's datasets or consult our sales team if you have a custom request.

    How to build a target company list for sales?

    Building a target company list begins with clearly understanding your ideal customer profile, including relevant industries, regions, and business sizes. Use databases such as Coresignal, trade publications, and competitor analyses to identify potential leads. 

    To keep track of your efforts, you should organize the companies that meet your criteria in a CRM or a spreadsheet, noting any relevant data points like revenue, employee size, or recent funding. Regularly update this list to capture changes in market dynamics and company structures.

    How to build a B2B sales prospect list?

    A B2B sales prospect list can be built by identifying companies within your ICP and gathering contact information for key decision-makers. Segment prospects based on company size, budget, and pain points to personalize your outreach efforts. Review and refresh your prospect list frequently to remove inactive leads and add new high-potential targets.

    How to prospect companies?

    Prospecting companies starts with identifying businesses that align with your ICP and researching their current needs or pain points. What challenges are they facing now, and how can your product solve them? To get some context about the industry, check out professional social networks and industry news portals.

    How to find target accounts?

    Company size, revenue, and industry tend to be among the best criteria for identifying target accounts. Use account-based marketing (ABM) tools, sales intelligence software, and professional networks to identify accounts that match your profile. Segment these accounts based on potential revenue and likelihood to convert to save resources. 

    You will have to regularly audit your list to ensure it's aligned with your business's goals and current market trends.

    Written by Ugnius Zasimauskas

    Sales Lead @ Coresignal