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Available data points
Metadata
company_id
11744064
source_id
19844726
unique_domain
1
unique_website
1
last_updated_at
2025-04-02
created_at
2017-07-17
description
Koru Kids is London’s fastest growing childcare brand. We’re making it easier and more affordable for families to access high quality childcare. Our after school service matches parents in London with the top 10% of student nannies in London and our nanny share service helps families to share nannies with other local families. We don’t just believe in providing outstanding childcare to families, we are all about using technology to make it seamless for parents. We’ve been blown away by the response from parents and are consistently beating our growth targets. We are backed by fantastic investors, including top venture capitalists and business angels such as Michael Pennington the founder of Gumtree. We won the South of England region in the ‘Best of Britain’ awards 2017, and are currently shortlisted for several awards: the UK Business Awards 2017 as ‘Disruptor of the Year’, and in the Best Women Awards 2017 as ‘Best New Business’, ‘Best Technology’ and ‘Best company working with children and families’. About the Team We have an informal, hard-working and kind team culture. We’re all passionate about our mission and are determined to create the world’s leading childcare brand. Every team member plays a vital role in achieving our goals and we work together so we can get there quicker. Our approach is fast paced – we are constantly challenging, testing and adapting the way we do things. Our founder is Rachel Carrell, the former CEO of DrThom.com, the world’s largest online doctor service, which she grew to over 1.3m paying users in 3 countries. She’s an Oxford alumn, ex-McKinsey, a Rhodes Scholar and a WEF Young Global Leader. Rachel’s joined by an amazing team with backgrounds including Cambridge, UCL, BCG, KPMG, and some of London’s top startups.
type
Privately Held
industry_group_1
Social services
Firmographics
company_name
Koru Kids
company_legal_name
Koru Kids Ltd.
industry
Individual and Family Services
founded_year
2017
size_range
11-50 employees
employees_count
689
Locations
hq_country
United Kingdom
hq_country_iso2
GB
hq_country_iso3
GBR
hq_location
London, England, United Kingdom
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
7303
followers_count_owler
12
Product overview
online_reviews_exist
1
Funding
last_funding_round_name
Series A - Koru Kids
last_funding_round_announced_date
2019-08-28
last_funding_round_amount_raised
12217740
last_funding_round_amount_raised_currency
$
last_funding_round_num_investors
7
Technographics
num_technologies_used
9
Company websites and social media
website
https://www.korukids.co.uk
professional_network_url
https://www.professional-network.com/company/korukids
financial_website_url
https://www.financial-website.com/organization/koru-kids
Website traffic
total_website_visits_monthly
119500
visits_change_monthly
17.02
rank_global
252098
rank_country
11398
rank_category
219
bounce_rate
36.24
pages_per_visit
5.32
average_visit_duration_seconds
286
Employee review score & changes
company_employee_reviews_count
356
company_employee_reviews_aggregate_score
4.3
JSON data sample
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We’re making it easier and more affordable for families to access high quality childcare. Our after school service matches parents in London with the top 10% of student nannies in London and our nanny share service helps families to share nannies with other local families. We don’t just believe in providing outstanding childcare to families, we are all about using technology to make it seamless for parents. We’ve been blown away by the response from parents and are consistently beating our growth targets. We are backed by fantastic investors, including top venture capitalists and business angels such as Michael Pennington the founder of Gumtree. We won the South of England region in the ‘Best of Britain’ awards 2017, and are currently shortlisted for several awards: the UK Business Awards 2017 as ‘Disruptor of the Year’, and in the Best Women Awards 2017 as ‘Best New Business’, ‘Best Technology’ and ‘Best company working with children and families’. About the Team We have an informal, hard-working and kind team culture. We’re all passionate about our mission and are determined to create the world’s leading childcare brand. Every team member plays a vital role in achieving our goals and we work together so we can get there quicker. Our approach is fast paced – we are constantly challenging, testing and adapting the way we do things. Our founder is Rachel Carrell, the former CEO of DrThom.com, the world’s largest online doctor service, which she grew to over 1.3m paying users in 3 countries. She’s an Oxford alumn, ex-McKinsey, a Rhodes Scholar and a WEF Young Global Leader. Rachel’s joined by an amazing team with backgrounds including Cambridge, UCL, BCG, KPMG, and some of London’s top startups.", "description_enriched": "Koru Kids is a company that provides childcare services in London and across the UK. They offer a wide range of after school and full day nannies, as well as personalized care for children. They aim to help families flourish by providing personalized care and flexible hours.", "description_metadata_raw": "The quickest way to find a nanny near you, with the skills and experience you need. Find your family’s perfect childcare now.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2017", "size_range": "11-50 employees", "employees_count": 689, "followers_count_professional_network": 7303, "followers_count_twitter": null, "followers_count_owler": 12, "hq_region": [ "Europe", "Northern Europe", "EMEA" ], "hq_country": "United Kingdom", "hq_country_iso2": "GB", "hq_country_iso3": "GBR", "hq_location": "London, England, United Kingdom", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": { "annual_revenue_range_from": 5000000, "annual_revenue_range_to": 25000000, "annual_revenue_range_currency": "$" }, "source_6_annual_revenue_range": null }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 1375000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Series A - Koru Kids", "last_funding_round_announced_date": "2019-08-28", "last_funding_round_lead_investors": [ "Atomico" ], "last_funding_round_amount_raised": 12217740, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": 7, "funding_rounds": [ { "name": "Series A - Koru Kids", "announced_date": "2019-08-28", "lead_investors": [ "********" ], "amount_raised": 12217740, "amount_raised_currency": "$", "num_investors": 7 }, { "name": "Seed Round - Koru Kids", "announced_date": "2018-05-22", "lead_investors": [ "********", "********" ], "amount_raised": 4705699, "amount_raised_currency": "$", "num_investors": 4 }, { "name": "Seed Round - Koru Kids", "announced_date": "2017-01-26", "lead_investors": [ "********" ], "amount_raised": 755753, "amount_raised_currency": "$", "num_investors": 7 }, { "name": "Non Equity Assistance - Koru Kids", "announced_date": "2016-01-01", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 }, { "name": "Seed Round - Koru Kids", "announced_date": "2018-05-22", "lead_investors": [ "********", "********" ], "amount_raised": 4705699, "amount_raised_currency": "$", "num_investors": 3 } ], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "pawshake", "similarity_score": 17918 }, { "company_name": "yahaal", "similarity_score": null }, { "company_name": "pumpspotting", "similarity_score": null }, { "company_name": "corporatecare solutions", "similarity_score": null }, { "company_name": "seekingsitters", "similarity_score": 13197 }, { "company_name": "trusted labs, inc.", "similarity_score": 39615 }, { "company_name": "new media hollywood", "similarity_score": 18993 }, { "company_name": "dogvacay", "similarity_score": 25615 }, { "company_name": "sitting around", "similarity_score": 23192 }, { "company_name": "sittercity", "similarity_score": 100000 }, { "company_name": "fetch", "similarity_score": 22608 }, { "company_name": "urbansitter", "similarity_score": 92708 }, { "company_name": "ballooning nest eggs", "similarity_score": null }, { "company_name": "sitter, inc.", "similarity_score": 77477 }, { "company_name": "s & k pet care", "similarity_score": 14747 }, { "company_name": "care.com", "similarity_score": 25451 }, { "company_name": "le cicogne", "similarity_score": 31053 }, { "company_name": "homeadvisor", "similarity_score": 6629 }, { "company_name": "pattypets", "similarity_score": 15869 }, { "company_name": "canine performance", "similarity_score": 13617 } ], "competitors_websites": [ { "website": "littleoneslondon.co.uk", "similarity_score": 100, "total_website_visits_monthly": 29500, "category": "Jobs and Career > Jobs and Employment", "rank_category": 10837 }, { "website": "babysits.uk", "similarity_score": 93, "total_website_visits_monthly": 15200, "category": "Jobs and Career > Jobs and Employment", "rank_category": 19563 }, { "website": "yoopies.co.uk", "similarity_score": 88, "total_website_visits_monthly": 23100, "category": "Jobs and Career > Jobs and Employment", "rank_category": 15877 }, { "website": "diversityjobsgroup.com", "similarity_score": 85, "total_website_visits_monthly": 36600, "category": "Jobs and Career > Jobs and Employment", "rank_category": 13111 }, { "website": "jubileetalent.com", "similarity_score": 83, "total_website_visits_monthly": 18400, "category": "Jobs and Career > Jobs and Employment", "rank_category": 20035 }, { "website": "jobs.gailsbread.co.uk", "similarity_score": 83, "total_website_visits_monthly": 25500, "category": "Jobs and Career > Jobs and Employment", "rank_category": 11669 }, { "website": "glassdoor.co.uk", "similarity_score": 82, "total_website_visits_monthly": 7100000, "category": "Jobs and Career > Jobs and Employment", "rank_category": 89 }, { "website": "mbcareersandjobs.com", "similarity_score": 82, "total_website_visits_monthly": 97000, "category": "Jobs and Career > Jobs and Employment", "rank_category": 4274 }, { "website": "johnclarkrecruitment.co.uk", "similarity_score": 82, "total_website_visits_monthly": 12500, "category": "Jobs and Career > Jobs and Employment", "rank_category": 24871 }, { "website": "totaljobs.com", "similarity_score": 81, "total_website_visits_monthly": 5900000, "category": "Jobs and Career > Jobs and Employment", "rank_category": 93 } ], "company_phone_numbers": [ "********", "********" ], "company_emails": [ "****@korukids.co.uk" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 1, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 9, "technologies_used": [ { "technology": "amp", "first_verified_at": "2024-09-16", "last_verified_at": "2024-11-13" }, { "technology": "swift", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "impact", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-22" }, { "technology": "slack", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-22" }, { "technology": "airtable", "first_verified_at": "2024-07-09", "last_verified_at": "2024-09-09" }, { "technology": "tiktok", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-22" }, { "technology": "zoom", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "ups", "first_verified_at": "2024-04-04", "last_verified_at": "2024-11-13" } ], "total_website_visits_monthly": 119500, "visits_change_monthly": 17.02, "rank_global": 252098, "rank_country": 11398, "rank_category": 219, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 29.1, "female_percentage": 70.9 }, "visits_breakdown_by_age": { "age_18_24_percentage": 14.82, "age_25_34_percentage": 26.24, "age_35_44_percentage": 19.31, "age_45_54_percentage": 17.28, "age_55_64_percentage": 13.75, "age_65_plus_percentage": 8.59 }, "bounce_rate": 36.24, "pages_per_visit": 5.32, "average_visit_duration_seconds": 286, "similarly_ranked_websites": [ "groupgti.com", "getmyfirstjob.co.uk", "korukids.co.uk", "wellfound.com", "creativeaccess.org.uk", "korukids.co.uk", "diversityjobsgroup.com", "littleoneslondon.co.uk", "yoopies.co.uk", "babysits.uk" ], "top_topics": [ "social network", "social", "social media", "sign", "jobs" ], "company_employee_reviews_count": 356, "company_employee_reviews_aggregate_score": 4.3, "employee_reviews_score_breakdown": { "business_outlook": 0.67, "career_opportunities": 3.5, "ceo_approval": 0.99, "compensation_benefits": 3.4, "culture_values": 4.2, "diversity_inclusion": 4.3, "recommend": 0.94, "senior_management": 3.9, "work_life_balance": 4.4 }, "employee_reviews_score_distribution": { "1": 0, "2": 1, "3": 17, "4": 36, "5": 59 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Content Copywriter", "salary_p25": 15788.42, "salary_median": 16034.77, 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"last_updated_at": "2025-04-02", "created_at": "2017-07-17", "industry_group_1": "Social services", "industry_group_2": null }
Your data must have high quality if you want to turn it into valuable insights. Arm yourself with the latest intel that will paint the big picture about emerging Social Services industry trends and tell you granular, company-level stories.
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