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Get to know our data at a glance with this sample company profile. We cover everything you need to know about New Zealand Farming companies.
Available data points
Metadata
company_id
814319
source_id
10466690
unique_domain
1
unique_website
1
last_updated_at
2025-04-03
created_at
2016-06-19
description
Access industry leading fruit sizing, count size & color grade solutions. Improve your storage, pack & sales decisions, reduce downtime and gain the optimal price for your fruit. Use in the field, packhouse, or automatically capture every truck using Top Down. Streamline orchard management with our easy-to-use tools. Clock in workers, track agrochemical use, record harvest in real-time, and access detailed performance and cost insights, automating payroll calculations.
type
Privately Held
industry_group_1
Farming
Firmographics
company_name
Hectre
company_legal_name
Hectre, Ltd.
is_b2b
1
industry
Farming
founded_year
2016
size_range
11-50 employees
employees_count
45
Locations
hq_country
New Zealand
hq_country_iso2
NZ
hq_country_iso3
NZL
hq_location
Auckland, New Zealand
hq_full_address
*******
Follower counts & changes
followers_count_owler
1
Funding
last_funding_round_name
Venture Round - Hectre
last_funding_round_announced_date
2021-10-14
last_funding_round_amount_raised
2430000
last_funding_round_amount_raised_currency
$
last_funding_round_num_investors
2
Technographics
num_technologies_used
24
Company websites and social media
website
https://www.hectre.com
professional_network_url
https://www.professional-network.com/company/hectre
financial_website_url
https://www.financial-website.com/organization/hectre
Website traffic
total_website_visits_monthly
407
visits_change_monthly
58.34
bounce_rate
36.61
pages_per_visit
2.23
average_visit_duration_seconds
45
Employee review score & changes
company_employee_reviews_count
8
company_employee_reviews_aggregate_score
3.1
JSON data sample
{ "company_id": 814319, "source_id": "10466690", "company_name": "Hectre", "company_name_alias": [ "hectre", "hectre group", "hectre group limited", "hectre, ltd." ], "company_legal_name": "Hectre, Ltd.", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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", "website": "https://www.hectre.com", "professional_network_url": "https://www.professional-network.com/company/hectre", "twitter_url": [ "https://www.twitter.com/hectreapp" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/hectreapp" ], "instagram_url": [], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/@hectre-orchardmanagementso7075" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/hectre", "stock_ticker": [], "is_b2b": 1, "industry": "Farming", "sic_codes": [ "89", "899" ], "naics_codes": [ "51", "511" ], "categories_and_keywords": [ "agriculture/software", "agriculture software", "farm management software", "hectre", "farm management", "industry: n/a", "tree fruit", "fruit size distribution", "orchard management", "orchard management software", "quality control", "grower insights", "easy to use tools", "growers", "packers", "fruit quality software", "optimize performance", "software" ], "description": "Access industry leading fruit sizing, count size & color grade solutions. Improve your storage, pack & sales decisions, reduce downtime and gain the optimal price for your fruit. Use in the field, packhouse, or automatically capture every truck using Top Down. Streamline orchard management with our easy-to-use tools. Clock in workers, track agrochemical use, record harvest in real-time, and access detailed performance and cost insights, automating payroll calculations.", "description_enriched": "Hectre is a practical and easy-to-use orchard management and fruit quality software that empowers fruit growers and packers to optimize performance and profit.", "description_metadata_raw": "Hectre: Practical and Easy-to-Use Orchard Management and Fruit Quality Software Empowering Fruit Growers and Packers to Optimize Performance and Profit.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2016", "size_range": "11-50 employees", "employees_count": 45, "followers_count_professional_network": 0, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Oceania", "Australia and New Zealand", "APAC" ], "hq_country": "New Zealand", "hq_country_iso2": "NZ", "hq_country_iso3": "NZL", "hq_location": "Auckland, New Zealand", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 2300000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Venture Round - Hectre", "last_funding_round_announced_date": "2021-10-14", "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": 2430000, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": 2, "funding_rounds": [ { "name": "Venture Round - Hectre", "announced_date": "2019-10-01", "lead_investors": [ "********" ], "amount_raised": 624324, "amount_raised_currency": "$", "num_investors": 2 }, { "name": "Venture Round - Hectre", "announced_date": "2021-10-14", "lead_investors": [], "amount_raised": 2430000, "amount_raised_currency": "$", "num_investors": 2 }, { "name": "Non Equity Assistance - Hectre", "announced_date": "2021-06-03", "lead_investors": [ "********" ], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 }, { "name": "Seed Round - Hectre", "announced_date": "2021-10-14", "lead_investors": [], "amount_raised": 2430000, "amount_raised_currency": "$", "num_investors": 2 } ], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "croptracker", "similarity_score": 48950 }, { "company_name": "farmerp", "similarity_score": 15000 }, { "company_name": "guardian agriculture", "similarity_score": 26730 }, { "company_name": "grownetics", "similarity_score": 44180 }, { "company_name": "ucrop.it", "similarity_score": 11760 }, { "company_name": "regen", "similarity_score": 32980 }, { "company_name": "agrivi", "similarity_score": 28290 }, { "company_name": "vividgro", "similarity_score": 8950 }, { "company_name": "agroapps", "similarity_score": 36840 }, { "company_name": "sourcetrace", "similarity_score": 19130 }, { "company_name": "fieldin", "similarity_score": 39450 }, { "company_name": "farmlogs", "similarity_score": 24750 }, { "company_name": "fruitometry", "similarity_score": 100000 }, { "company_name": "harvest profit", "similarity_score": 29860 }, { "company_name": "kiwihort ", "similarity_score": 46960 } ], "competitors_websites": [ { "website": "abcsoftware.com", "similarity_score": 100, "total_website_visits_monthly": 1000, "category": "N/A", "rank_category": 0 }, { "website": "agtechfinder.com", "similarity_score": 100, "total_website_visits_monthly": 1300, "category": "N/A", "rank_category": 0 }, { "website": "eorchardapp.com", "similarity_score": 100, "total_website_visits_monthly": 1700, "category": "N/A", "rank_category": 0 }, { "website": "ozblu.com", "similarity_score": 99, "total_website_visits_monthly": 3200, "category": "N/A", "rank_category": 0 }, { "website": "verdi.ag", "similarity_score": 95, "total_website_visits_monthly": 3400, "category": "N/A", "rank_category": 0 }, { "website": "farmable.tech", "similarity_score": 91, "total_website_visits_monthly": 5700, "category": "N/A", "rank_category": 0 }, { "website": "aprecs.us", "similarity_score": 89, "total_website_visits_monthly": 136, "category": "N/A", "rank_category": 0 }, { "website": "trustwell.com", "similarity_score": 83, "total_website_visits_monthly": 23800, "category": "Food and Drink > Food and Drink - Other", "rank_category": 16700 } ], "company_phone_numbers": [ "********" ], "company_emails": [], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 24, "technologies_used": [ { "technology": "flutter", "first_verified_at": "2024-05-20", "last_verified_at": "2024-11-18" }, { "technology": "scikit-learn", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "github", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "harvest", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "zoom", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "impact", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "nodejs", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "react", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "python", "first_verified_at": "2024-08-19", "last_verified_at": "2025-02-10" }, { "technology": "ups", "first_verified_at": "2024-04-04", "last_verified_at": "2024-08-26" }, { "technology": "well", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "prototype", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "sqs", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "google workspace", "first_verified_at": "2024-04-04", "last_verified_at": "2024-08-26" }, { "technology": "google firebase", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "google docs", "first_verified_at": "2024-04-04", "last_verified_at": "2024-08-26" }, { "technology": "google cloud", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "terraform", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "segment", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "postgresql", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "amp", "first_verified_at": "2024-07-29", "last_verified_at": "2024-12-03" }, { "technology": "swift", "first_verified_at": "2024-05-20", "last_verified_at": "2025-02-03" }, { "technology": "c", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "docker", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" } ], "total_website_visits_monthly": 407, "visits_change_monthly": 58.34, "rank_global": 0, "rank_country": 0, "rank_category": 0, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 36.61, "pages_per_visit": 2.23, "average_visit_duration_seconds": 45, "similarly_ranked_websites": [ "ozblu.com", "eorchardapp.com", "agtechfinder.com", "abcsoftware.com", "hectre.com" ], "top_topics": [], "company_employee_reviews_count": 8, "company_employee_reviews_aggregate_score": 3.1, "employee_reviews_score_breakdown": { "business_outlook": 0.26, "career_opportunities": 3.4, "ceo_approval": -1, "compensation_benefits": 3.3, "culture_values": 3.2, "diversity_inclusion": 3.6, "recommend": 0.4, "senior_management": 2.9, "work_life_balance": 3.4 }, "employee_reviews_score_distribution": { "1": 1, "2": 1, "3": 1, "4": 2, "5": 0 }, "active_job_postings_count": 0, "active_job_postings_titles": [], "base_salary": [], "additional_pay": [], "total_salary": [], "employees_count_breakdown_by_seniority": { "employees_count_owner": 1, "employees_count_founder": 1, "employees_count_clevel": 2, "employees_count_partner": 1, "employees_count_vp": 0, "employees_count_head": 0, "employees_count_director": 0, "employees_count_manager": 4, "employees_count_senior": 4, "employees_count_intern": 1, "employees_count_specialist": 21, "employees_count_other_management": 4 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 2, "employees_count_hr": 0, "employees_count_legal": 0, "employees_count_marketing": 1, "employees_count_finance": 1, "employees_count_technical": 12, "employees_count_consulting": 0, "employees_count_operations": 0, "employees_count_product": 6, "employees_count_general_management": 6, "employees_count_administrative": 0, "employees_count_customer_service": 7, "employees_count_project_management": 0, "employees_count_design": 0, "employees_count_research": 0, "employees_count_trades": 0, "employees_count_real_estate": 0, "employees_count_education": 0, "employees_count_other_department": 4 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 3, "employees_count_southern_europe": 1, "employees_count_sub_saharan_africa": 0, "employees_count_central_asia": 0, "employees_count_northern_america": 6, "employees_count_australia_new_zealand": 26, "employees_count_northern_europe": 1, "employees_count_south_eastern_asia": 2, "employees_count_polynesia": 0, "employees_count_southern_asia": 0, "employees_count_northern_africa": 0, "employees_count_melanesia": 0, "employees_count_western_europe": 0, "employees_count_western_asia": 0, "employees_count_eastern_asia": 0, "employees_count_micronesia": 0, "employees_count_unknown": 0 }, "employees_count_by_country": [ { "country": "United States", "employee_count": 6 }, { "country": "Mexico", "employee_count": 1 }, { "country": "New Zealand", "employee_count": 26 }, { "country": "Chile", "employee_count": 2 }, { "country": "Vietnam", "employee_count": 2 }, { "country": "United Kingdom", "employee_count": 1 }, { "country": "Italy", "employee_count": 1 } ], "key_executives": [ { "member_id": 192730546, "member_full_name": "*******", "member_position_title": "Principal Software Engineer" }, { "member_id": 272060286, "member_full_name": "*******", "member_position_title": "CEO" }, { "member_id": 225472903, "member_full_name": "*******", "member_position_title": "Product Owner" }, { "member_id": 175292409, "member_full_name": "*******", "member_position_title": "Board Member" }, { "member_id": 52726138, "member_full_name": "*******", "member_position_title": "Chief Technology Officer" }, { "member_id": 257194229, "member_full_name": "*******", "member_position_title": "Chief Revenue Officer (CRO)" } ], "key_employee_change_events": [], "key_executive_arrivals": [], "key_executive_departures": [], "employees_count_change": { "current": 45, "change_monthly": 0, "change_monthly_percentage": 0, "change_quarterly": -3, "change_quarterly_percentage": -6.25, "change_yearly": -1, "change_yearly_percentage": -2.1739130434782608 }, "employees_count_by_month": [ { "employees_count": 16, "date": "2021-04" }, { "employees_count": 50, "date": "2024-02" }, { "employees_count": 51, "date": "2023-10" }, { "employees_count": 36, "date": "2022-09" }, { "employees_count": 47, "date": "2023-06" }, { "employees_count": 25, "date": "2021-12" }, { "employees_count": 7, "date": "2019-09" }, { "employees_count": 36, "date": "2022-10" }, { "employees_count": 48, "date": "2024-12" }, { "employees_count": 48, "date": "2025-01" }, { "employees_count": 48, "date": "2024-03" }, { "employees_count": 11, "date": "2020-02" }, { "employees_count": 34, "date": "2022-06" }, { 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"2016-06-19", "industry_group_1": "Farming", "industry_group_2": null }
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