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Trend forecasting
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Trend forecasting

Trend forecasting is the process of analyzing past data to identify future trends at both company and industry levels.

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Businesses use historical firmographic and other data for trend forecasting in contexts ranging from investment or market research to competitive intelligence.

Recommended datasets:
Firmographic data
Employee data
Historical data
Up to 5 years of historical data
Dataset
Raw and ready-to-use data
Data enrichment
Rich, in-depth datasets

Coresignal's data is tailored for the following cases

Trend

Industry forecasting

Historical firmographic data is used in statistical models that forecast company or industry-level trends, such as the future decline or growth of entire industries and market sectors.

Chart

Quantitative forecasting

In-depth employee and firmographic data is ideal for quantitative forecasting, allowing investors and companies to identify patterns, evaluate risks and prepare for future changes.

Public web data for forecasting industry trends

Companies use our rich firmographic datasets combined with the power of historical data to forecast trends, allowing them to predict future changes and be better prepared. With up to 5 years of historical data and hundreds of unique data points, be sure to have the highest quality data.

Trend forecasting visual
market research visual

Enhance market research and discover trends

Coresignal’s rich public web data can help investors and companies with their market research processes. With over 379M records updated monthly across various categories, you can create large samples for in-depth analysis and unlock unprecedented insights into future trends.

Hundreds of unique data points

Our high-quality people and company datasets include hundreds of unique data points from multiple sources. This richness guarantees a high degree of flexibility in how you can use the data.

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Employee dataset

Employee data

  • General information
  • Job experience
  • Education
  • Recommendations
  • Interests and activities
See product info
Firmographic dataset

Company data

  • Firmographics
  • Location
  • Financials and funding
  • Workforce changes
  • Reviews
See product info

What is trend forecasting?

Trend forecasting is quantitative, which means that it uses specific numbers from the past. Time series data is used, meaning data that can be plotted over a period of time, typically as a graph. One example is forecasting the growth of a selected company by tracking its employee number growth in different regions, which may be revealed as a linear pattern of increasing growth.

Although trend forecasting uses sophisticated statistical methods, it does not guarantee complete certainty. Unexpected events become more likely as time passes, so the farther into the future a prediction is applied, the more unpredictable the outcomes become.

What is trend analysis?

A related concept, the term "trend analysis" is more commonly used in financial contexts. It's a technical analysis method that tries to forecast future stock market movements using recent trend data. Trend analysis, like trend forecasting, is focused on the premise that what has occurred in the past will help traders predict what will happen in the future.

Frequently asked questions

What data sets are used for trend forecasting?

Investment firms and other companies typically use our firmographic, employee and job posting datasets for trend forecasting.

How do you use data for trend forecasting?

Trend forecasting utilizes data through numerous analyzation processes, creating in-depth market and industry insights.

How do you measure trend forecasting?

Trend forecasting can be measured by sales revenue, return on investment, gross profit margins, and even overhead costs.