Examine both internal and external factors. Internally, this includes evaluating signals on how employees rate the company, its culture, and management.
Externally, it involves analyzing market trends, the overall industry picture, and the competitive landscape. This assessment helps identify potential risks and uncover hidden opportunities.
Top data points: similar_companies, headcount, product_ratings_average, company_review_pros, company_review_cons, company_rating_culture, company_rating_overall, patents