Know your market with B2B intent data
- Discover prospects and evaluate intent
- Tailor go-to-market strategies
- Understand target markets better
Used by:
Web data use cases for B2B intent data
Discover high-intent prospects
Capture and analyze B2B intent data to identify prospects with a high likelihood of engagement or purchase, enabling more focused and efficient targeting efforts.
Web data is ideal for evaluating if a prospect is a decision maker, while signals such as a recent position change can reveal the best time for approaching. Furthermore, company activity data (e.g., number of active job postings) can reveal areas the company focuses on, helping predict intent.
Top data points: employer_name, current_experience, past_experiences, location, company_industry, company_specialties, active_job_postings, tech_stack
Tailor go-to-market strategies
Streamline go-to-market (GTM) strategies by evaluating firmographic, technographic, and product data, revealing in-depth company information, market, and product position.
The decreasing popularity of certain software, as one example, can signal an opportunity for a new player in the market. Additionally, understanding the evolving needs and interests of the target market can help in tailoring existing products or developing new offerings that meet these demands.
Top data points: company_size, hq_location, industry, founding_date, description, specialties, product_category, product_ratings_count, ratings_average, ratings_breakdown, review_text
Choose how you want to get the data
Database APIs
Search and enrich with direct access to a large-scale database.
Dataset
Leverage extensive datasets for unique business insights.
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Target market analysis is unavoidable if you want your business to succeed in today's economy. And there's no way to do it right without fresh and reliable data. To make sure of that, you should test it before you buy it.
