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Available data points
Metadata
company_id
93807347
source_id
266667
unique_domain
1
unique_website
1
last_updated_at
2025-04-04
created_at
2017-07-19
description
Firth is the largest and only national manufacturer offering New Zealanders a complete range of concrete products, systems and solutions. The Firth brand is one of New Zealand's best known, most trusted and most enduring trade names. A brand that is synonymous with concrete innovation, leadership, consistent product quality, and superior customer service. Firth has a team of about 650 people, working in more than 65 plant sites throughout New Zealand. It's divided into three product groups. Certified Concrete® The Certified Concrete name has been synonymous with concrete quality since 1938. As the industry leader, Firth Certified Concrete® continues to proudly maintain this legacy. We have worked with a variety of customers, helping New Zealand's development including residential housing and the creation of national icons such as The Museum of New Zealand - Te Papa Tongarewa, The Auckland Sky Tower and Wellington's Westpac Trust Stadium. Masonry Products Firth's national manufacturing operations produce a vast range of masonry bricks, pavers, retaining wall products. It's a product range that is constantly updated to meet changes in technology, building techniques and fashion. And because our manufacturing operations retain flexibility, masonry products can also be made to order, special one-off requirements can be met including specified colours, abrasion-resistance qualities, strengths and mix designs. All Firth masonry products are readily available throughout the country from New Zealand's leading building merchants. Dricon® Dricon's pre-mix concrete and sand products are incredibly easy to use and are equally popular with our DIY and trade customers. Dricon pre-mix products have all the ingredients already in the bag and these products include HandiCrete®, RapidSet™ and a range of Trade Mortars. All Dricon products are readily available throughout the country from New Zealand's leading building merchants.
type
Public Company
industry_group_1
Wholesale
Firmographics
company_name
Firth
is_b2b
1
industry
Wholesale Building Materials
size_range
501-1000 employees
employees_count
329
Locations
hq_country
New Zealand
hq_country_iso2
NZ
hq_country_iso3
NZL
hq_location
Auckland, New Zealand
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
4171
followers_count_owler
1
Product overview
is_downloadable
1
Funding
last_funding_round_name
Grant - Firth Industries
last_funding_round_announced_date
2023-07-13
last_funding_round_amount_raised
137000
last_funding_round_amount_raised_currency
$
last_funding_round_num_investors
1
Technographics
num_technologies_used
3
Company websites and social media
website
https://www.firth.co.nz
professional_network_url
https://www.professional-network.com/company/firth-industries-ltd
financial_website_url
https://www.financial-website.com/organization/firth-industries
Website traffic
total_website_visits_monthly
17000
visits_change_monthly
24.51
rank_global
1424623
rank_country
9814
rank_category
57
bounce_rate
49
pages_per_visit
2.03
average_visit_duration_seconds
96
Employee review score & changes
company_employee_reviews_count
12
company_employee_reviews_aggregate_score
3.7
JSON data sample
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The Firth brand is one of New Zealand's best known, most trusted and most enduring trade names. A brand that is synonymous with concrete innovation, leadership, consistent product quality, and superior customer service. Firth has a team of about 650 people, working in more than 65 plant sites throughout New Zealand. It's divided into three product groups. Certified Concrete® The Certified Concrete name has been synonymous with concrete quality since 1938. As the industry leader, Firth Certified Concrete® continues to proudly maintain this legacy. We have worked with a variety of customers, helping New Zealand's development including residential housing and the creation of national icons such as The Museum of New Zealand - Te Papa Tongarewa, The Auckland Sky Tower and Wellington's Westpac Trust Stadium. Masonry Products Firth's national manufacturing operations produce a vast range of masonry bricks, pavers, retaining wall products. It's a product range that is constantly updated to meet changes in technology, building techniques and fashion. And because our manufacturing operations retain flexibility, masonry products can also be made to order, special one-off requirements can be met including specified colours, abrasion-resistance qualities, strengths and mix designs. All Firth masonry products are readily available throughout the country from New Zealand's leading building merchants. Dricon® Dricon's pre-mix concrete and sand products are incredibly easy to use and are equally popular with our DIY and trade customers. Dricon pre-mix products have all the ingredients already in the bag and these products include HandiCrete®, RapidSet™ and a range of Trade Mortars. All Dricon products are readily available throughout the country from New Zealand's leading building merchants.", "description_enriched": "Firth Concrete is a company that provides innovative and solutions in the construction industry. They offer certified concrete, ribbRaft systems, masonry, paving, bricks, blocks, retaining, and bagged premixes.", "description_metadata_raw": "Certified® Concrete; RibRaft® Systems (foundations), Masonry (includes Paving, Bricks, Blocks and Retaining and Dricon® bagged premixes.", "type": "Public Company", "status": { "value": "active", "comment": "Subsidiary" }, "founded_year": null, "size_range": "501-1000 employees", "employees_count": 329, "followers_count_professional_network": 4171, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Oceania", "Australia and New Zealand", "APAC" ], "hq_country": "New Zealand", "hq_country_iso2": "NZ", "hq_country_iso3": "NZL", "hq_location": "Auckland, New Zealand", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": 100000000, "annual_revenue_range_to": 200000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 25000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Grant - Firth Industries", "last_funding_round_announced_date": "2023-07-13", "last_funding_round_lead_investors": [ "Energy Efficiency and Conservation Authority (EECA)" ], "last_funding_round_amount_raised": 137000, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": 1, "funding_rounds": [ { "name": "Grant - Firth Industries", "announced_date": "2023-07-13", "lead_investors": [ "********" ], "amount_raised": 137000, "amount_raised_currency": "$", "num_investors": 1 } ], "ownership_status": "Private", "parent_company_information": { "parent_company_name": "Fletcher Building", "parent_company_website": "https://fletcherbuilding.com/", "date": null }, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "assa abloy entrance systems", "similarity_score": null }, { "company_name": "lixil group", "similarity_score": null }, { "company_name": "titan cement", "similarity_score": null }, { "company_name": "china jushi", "similarity_score": null } ], "competitors_websites": [ { "website": "urbanpaving.co.nz", "similarity_score": 100, "total_website_visits_monthly": 1400, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 89815 }, { "website": "atlasconcrete.co.nz", "similarity_score": 90, "total_website_visits_monthly": 7400, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 32748 }, { "website": "quikrete.com", "similarity_score": 87, "total_website_visits_monthly": 182900, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 1080 }, { "website": "alliedconcrete.co.nz", "similarity_score": 85, "total_website_visits_monthly": 3100, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 55880 }, { "website": "thebrickery.co.nz", "similarity_score": 82, "total_website_visits_monthly": 966, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 0 }, { "website": "expol.co.nz", "similarity_score": 81, "total_website_visits_monthly": 7900, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 34440 }, { "website": "midlandbrick.co.nz", "similarity_score": 81, "total_website_visits_monthly": 7200, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 32802 }, { "website": "specialized.co.nz", "similarity_score": 77, "total_website_visits_monthly": 4600, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 54088 }, { "website": "concretenz.org.nz", "similarity_score": 76, "total_website_visits_monthly": 9100, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 33327 }, { "website": "buildmagazine.org.nz", "similarity_score": 76, "total_website_visits_monthly": 65400, "category": "Heavy Industry and Engineering > Construction and Maintenance", "rank_category": 4382 } ], "company_phone_numbers": [ "********", "********", "********" ], "company_emails": [ "****@firth.co.nz" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 1, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 3, "technologies_used": [ { "technology": "mix", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 17000, "visits_change_monthly": 24.51, "rank_global": 1424623, "rank_country": 9814, "rank_category": 57, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 63.05, "female_percentage": 36.95 }, "visits_breakdown_by_age": { "age_18_24_percentage": 5.93, "age_25_34_percentage": 13.65, "age_35_44_percentage": 13.35, "age_45_54_percentage": 20.76, "age_55_64_percentage": 27.45, "age_65_plus_percentage": 18.86 }, "bounce_rate": 49, "pages_per_visit": 2.03, "average_visit_duration_seconds": 96, "similarly_ranked_websites": [ "iplex.co.nz", "pdl.co.nz", "firth.co.nz", "beca.com", "goldenhomes.co.nz", "quikrete.com", "firth.co.nz", "atlasconcrete.co.nz", "alliedconcrete.co.nz", "urbanpaving.co.nz" ], "top_topics": [ "social network", "facebook", "friends", "people", "social networking" ], "company_employee_reviews_count": 12, "company_employee_reviews_aggregate_score": 3.7, "employee_reviews_score_breakdown": { "business_outlook": 0.54, "career_opportunities": 3.2, "ceo_approval": 1, "compensation_benefits": 3.2, "culture_values": 3.5, "diversity_inclusion": 3.9, "recommend": 0.79, "senior_management": 3.2, "work_life_balance": 3.8 }, "employee_reviews_score_distribution": { "1": 0, "2": 2, "3": 0, "4": 2, "5": 2 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Mechanical Fitter", "salary_p25": 25891.38, "salary_median": 26948.7, "salary_p75": 28006.02, "currency": "GBP", "pay_period": "ANNUAL", "salary_updated_at": "2021-03-23" }, { "title": "Financial Controller", "salary_p25": 192544, "salary_median": 200097, "salary_p75": 207650, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2022-04-05" }, { "title": "Sales Representative", "salary_p25": 57515.4, "salary_median": 60088.2, "salary_p75": 62661, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-06-26" }, { "title": "Laboratory Technician", "salary_p25": 27, "salary_median": 27, "salary_p75": 27, "currency": "NZD", "pay_period": "HOURLY", "salary_updated_at": "2023-08-08" }, { "title": "Product Manager", "salary_p25": 71481.75, "salary_median": 74962.13, "salary_p75": 78442.5, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-04-07" }, { "title": "Account Manager", "salary_p25": 62895.95, "salary_median": 65296.4, "salary_p75": 67696.85, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2022-07-20" }, { "title": "Product Marketing Specialist", "salary_p25": 66791.9, "salary_median": 69758.5, "salary_p75": 72725.1, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2021-04-08" }, { "title": "Contract Support", "salary_p25": 49446.8, "salary_median": 51722.84, "salary_p75": 53998.88, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2022-08-23" }, { "title": "Certified Plant Operator", "salary_p25": 53800.32, "salary_median": 55834.8, "salary_p75": 57869.28, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-11-10" }, { "title": "Lab Technician", "salary_p25": 22.18, "salary_median": 23.14, "salary_p75": 24.11, "currency": "NZD", "pay_period": "HOURLY", "salary_updated_at": "2021-05-16" } ], "additional_pay": [ { "title": "Sales Representative", "additional_pay_values": [ { "additional_pay_p25": 5722.02, "additional_pay_median": 5994.3, "additional_pay_p75": 6266.58, "additional_pay_type": "Cash Bonus" } ], "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-06-26" } ], "total_salary": [ { "title": "Financial Controller", "salary_p25": 190706, "salary_median": 199471, "salary_p75": 208236, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2022-04-05" }, { "title": "Mechanical Fitter", "salary_p25": 25924.59, "salary_median": 26973.27, "salary_p75": 28021.95, "currency": "GBP", "pay_period": "ANNUAL", "salary_updated_at": "2021-03-23" }, { "title": "Contract Support", "salary_p25": 50342.76, "salary_median": 52462.8, "salary_p75": 54582.84, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2022-08-23" }, { "title": "Sales Representative", "salary_p25": 63351.42, "salary_median": 65708.28, 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"last_updated_at": "2025-04-04", "created_at": "2017-07-19", "industry_group_1": "Wholesale", "industry_group_2": null }
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