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Available data points
Metadata
company_id
5208600
source_id
874505
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2016-06-23
description
Mabati Rolling Mills Limited (MRM) is the flagship company of The Safal Group, and was its founding operation, commencing in 1962 at Mariakani, near Mombasa Kenya. MRM was the first company in Africa to produce coated steel using a patented Aluminium-Zinc alloy recognised as the leading technology worldwide to deliver superior service life to steel. This technology is licensed to the Safal Group by BIEC International. MRM has an integrated Coil facility at Mariakani producing world class Coated and Painted Coated Coil products from which it manufactures a plethora of prestigious Roofing products in its facilities across Kenya. MRM has service centers located in Athi River (near Nairobi), Thika, Kisumu, Eldoret, Mombasa, Kisumu, Kisii and Nyeri. MRM also has the largest Distributor network in the Country for Coated Steel products. Metal coated steel is sold as Zincal®. Colour coated Zincal is marketed under the brand names Colorplus®, Optima® and Optima Plus® in an array of popular colours that are both durable and beautiful. MRM’s roofing products are the leading brands in their markets and continue to define the standards across the Construction sector. These include Dumuzas®, Resincot® and Versatile® brands, which are undisputed leaders in the market. A host of other products are also offered to the emerging projects market including the innovative Saflok700 ® Concealed Fixed System and Light Weight High Strength Steel Trusses known as Ultraspan® MRM lives by the mantra that “Our Communities are our Homes” and plays an active role in uplifting the disadvantaged through philanthropic activities in shelter, education, health and environment. The Safal-MRM Foundation manages two large projects;The Mabati Technical Training Institute and the Mabati Medical Centre, both in Mariakani, adjacent to the MRM facilities.
type
Privately Held
industry_group_1
Wholesale
Firmographics
company_name
Mabati Rolling Mills Ltd - Member of the SAFAL Group
company_legal_name
Mabati Rolling Mills
is_b2b
1
industry
Wholesale Building Materials
size_range
1001-5000 employees
employees_count
859
Locations
hq_country
Kenya
hq_country_iso2
KE
hq_country_iso3
KEN
hq_location
Nairobi, Nairobi Area, Kenya
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
58949
followers_count_owler
11
Technographics
num_technologies_used
23
Company websites and social media
website
https://www.mabati.com
professional_network_url
https://www.professional-network.com/company/mrm---safal-group
financial_website_url
https://www.financial-website.com/organization/mabati-rolling-mills
Website traffic
total_website_visits_monthly
22000
visits_change_monthly
11.3
rank_global
1062048
rank_country
3817
rank_category
11580
bounce_rate
44.74
pages_per_visit
3.07
average_visit_duration_seconds
93
Employee review score & changes
company_employee_reviews_count
87
company_employee_reviews_aggregate_score
4.2
JSON data sample
{ "company_id": 5208600, "source_id": "874505", "company_name": "Mabati Rolling Mills Ltd - Member of the SAFAL Group", "company_name_alias": [ "mabati rolling mills ltd - member of the safal group", "mabati rolling mills", "mabati rolling mills ltd." ], "company_legal_name": "Mabati Rolling Mills", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nAKKKKACiiigD/9k=", "website": "https://www.mabati.com", "professional_network_url": "https://www.professional-network.com/company/mrm---safal-group", "twitter_url": [ "https://www.twitter.com/mrm_ltd" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/mabatirollingmills" ], "instagram_url": [ "https://www.instagram.com/mrm_ltd_" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/channel/uc6hrkgxqphwuafxaspis2nw/videos?view=0&sort=dd&shelf_id=0" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/mabati-rolling-mills", "stock_ticker": [], "is_b2b": 1, "industry": "Wholesale Building Materials", "sic_codes": [ "50", "503" ], "naics_codes": [ "42", "423" ], "categories_and_keywords": [ "construction/building materials", "finance > financial planning and management", "roofing sheets", "stone coated roofing tiles", "dumuzas", "covermax", "versatile", "orientile", "zentile", "elegantile", "lifestile", "roofing accessories", "insulation", "pre-fab housing", "roofing structure", "ultraspan", "pre engineered buildings", "building solutions", "coated steel", "dumurangi", "saflok700", "safdeck", "newlok", "maxcover", "tekdek-it5", "resincot", "saftherm", "tuflite", "steel trusses", "roofing tiles", "steel building solutions", "stone coated tiles", "building material", "manufacturing", "wholesale" ], "description": "Mabati Rolling Mills Limited (MRM) is the flagship company of The Safal Group, and was its founding operation, commencing in 1962 at Mariakani, near Mombasa Kenya. MRM was the first company in Africa to produce coated steel using a patented Aluminium-Zinc alloy recognised as the leading technology worldwide to deliver superior service life to steel. This technology is licensed to the Safal Group by BIEC International. MRM has an integrated Coil facility at Mariakani producing world class Coated and Painted Coated Coil products from which it manufactures a plethora of prestigious Roofing products in its facilities across Kenya. MRM has service centers located in Athi River (near Nairobi), Thika, Kisumu, Eldoret, Mombasa, Kisumu, Kisii and Nyeri. MRM also has the largest Distributor network in the Country for Coated Steel products. Metal coated steel is sold as Zincal®. Colour coated Zincal is marketed under the brand names Colorplus®, Optima® and Optima Plus® in an array of popular colours that are both durable and beautiful. MRM’s roofing products are the leading brands in their markets and continue to define the standards across the Construction sector. These include Dumuzas®, Resincot® and Versatile® brands, which are undisputed leaders in the market. A host of other products are also offered to the emerging projects market including the innovative Saflok700 ® Concealed Fixed System and Light Weight High Strength Steel Trusses known as Ultraspan® MRM lives by the mantra that “Our Communities are our Homes” and plays an active role in uplifting the disadvantaged through philanthropic activities in shelter, education, health and environment. The Safal-MRM Foundation manages two large projects;The Mabati Technical Training Institute and the Mabati Medical Centre, both in Mariakani, adjacent to the MRM facilities.", "description_enriched": null, "description_metadata_raw": "Mabati Rolling Mills Ltd (MRM) is primarily known as the premier steel building solutions provider (roofing sheets, roofing tiles, stone coated tiles, steel trusses, and other building accessories etc.) in Kenya. Over a period of 60 years, they have operated, grown and excelled in this market.Since its inception in 1961, MRM has invested heavily in research, innovation, technology, setting up of the manufacturing plant and creating proper distribution channels to ensure consumer get best value and experience.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": null, "size_range": "1001-5000 employees", "employees_count": 859, "followers_count_professional_network": 58949, "followers_count_twitter": null, "followers_count_owler": 11, "hq_region": [ "Africa", "Sub-Saharan Africa", "Eastern Africa", "EMEA" ], "hq_country": "Kenya", "hq_country_iso2": "KE", "hq_country_iso3": "KEN", "hq_location": "Nairobi, Nairobi Area, Kenya", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": 200000000, "annual_revenue_range_to": 500000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 234000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "imarisha mabati ltd", "similarity_score": 100000 }, { "company_name": "tononoka group", "similarity_score": 99993 }, { "company_name": "apex steel", "similarity_score": 99995 }, { "company_name": "corrugated sheets", "similarity_score": 99998 }, { "company_name": "zenith steel", "similarity_score": 99991 }, { "company_name": "kens metal industries ltd", "similarity_score": 99997 }, { "company_name": "accurate steel mills ltd", "similarity_score": 99992 }, { "company_name": "abyssinia group", "similarity_score": 99994 }, { "company_name": "devki group of companies", "similarity_score": 99996 }, { "company_name": "royal mabati ", "similarity_score": 99999 } ], "competitors_websites": [ { "website": "gulfafricanbank.com", "similarity_score": 100, "total_website_visits_monthly": 23100, "category": "Finance > Finance - Other", "rank_category": 8949 }, { "website": "maxliner.com", "similarity_score": 50, "total_website_visits_monthly": 3000, "category": "Vehicles > Automotive Industry", "rank_category": 31446 }, { "website": "maishamabati.com", "similarity_score": 50, "total_website_visits_monthly": 2200, "category": "N/A", "rank_category": 0 }, { "website": "finance.copiaglobal.com", "similarity_score": 48, "total_website_visits_monthly": 0, "category": "N/A", "rank_category": 0 }, { "website": "viwanda.ke", "similarity_score": 47, "total_website_visits_monthly": 11100, "category": "N/A", "rank_category": 0 }, { "website": "google.com", "similarity_score": 41, "total_website_visits_monthly": 76300000000, "category": "Computers Electronics and Technology > Search Engines", "rank_category": 1 } ], "company_phone_numbers": [ "********", "********", "********" ], "company_emails": [ "****@safalgroup.com" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 23, "technologies_used": [ { "technology": "box", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "linkedin", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "gmail", "first_verified_at": "2024-06-10", "last_verified_at": "2024-08-05" }, { "technology": "fortinet", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-24" }, { "technology": "mcafee", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "medium", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" }, { "technology": "microsoft", "first_verified_at": "2024-06-10", "last_verified_at": "2025-03-31" }, { "technology": "mcafee epo", "first_verified_at": "2025-02-20", "last_verified_at": "2025-03-31" }, { "technology": "sap hana", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "microsoft excel", "first_verified_at": "2025-02-20", "last_verified_at": "2025-03-31" }, { "technology": "impact", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "mysql", "first_verified_at": "2024-06-10", "last_verified_at": "2024-08-05" }, { "technology": "iam", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "ups", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "operative", "first_verified_at": "2024-05-20", "last_verified_at": "2024-08-26" }, { "technology": "c", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "postgresql", "first_verified_at": "2024-06-10", "last_verified_at": "2024-08-05" }, { "technology": "autocad", "first_verified_at": "2024-11-18", "last_verified_at": "2025-03-31" }, { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "google sheets", "first_verified_at": "2025-01-28", "last_verified_at": "2025-03-31" }, { "technology": "sage", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "segment", "first_verified_at": "2024-06-10", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 22000, "visits_change_monthly": 11.3, "rank_global": 1062048, "rank_country": 3817, "rank_category": 11580, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 44.74, "pages_per_visit": 3.07, "average_visit_duration_seconds": 93, "similarly_ranked_websites": [ "saffery.com", "vcn.nl", "mabati.com", "moasb.co.kr", "serviciosmerlo.online", "gulfafricanbank.com", "mabati.com", "maxliner.com", "maishamabati.com", "finance.copiaglobal.com" ], "top_topics": [ "social network", "community", "people", "social media", "social networking" ], "company_employee_reviews_count": 87, "company_employee_reviews_aggregate_score": 4.2, "employee_reviews_score_breakdown": { "business_outlook": 0.96, "career_opportunities": 3.6, "ceo_approval": -1, "compensation_benefits": 3.8, "culture_values": 3.8, "diversity_inclusion": 3.5, "recommend": 0.95, "senior_management": 3.3, "work_life_balance": 4.3 }, "employee_reviews_score_distribution": { "1": 1, "2": 3, 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"work_life_balance_score": 4.3, "date": "2025-03" }, { "work_life_balance_score": 3.3, "date": "2024-02" }, { "work_life_balance_score": 3.6, "date": "2024-08" }, { "work_life_balance_score": 2.9, "date": "2022-12" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-03-25", "created_at": "2016-06-23", "industry_group_1": "Wholesale", "industry_group_2": null }
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