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Available data points
Metadata
company_id
88421300
source_id
80819723
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2021-01-25
description
We provide premium products to our partners ranging from navigation systems, electrical solutions, hydraulics, mechanics, marine electronics, fluid handling and so much more! We are proud distributors of a large number of premium brands including: Raymarine, Vesper AIS, Ocean Signals safety range; rescueME, Xylems Jabsco and Rule pumps and water handling solutions, Muir Winches, Westerbeke generators, Steel head Cranes, Blue Sea Electrical components, Sterling Power AMPS lithium batteries, CTEK Battery maintenance, Ultraflex steering solutions, and a large range of electrical cable. Our head office is based in Albany, on the North Shore of Auckland. We also have branches operating in Tauranga and Whangarei. All of our locations have showrooms with a range of products on display, and we welcome everyone to have a look around and speak to one of the team. Our customers include a dynamic dealer network, talented installers and popular retailers across NZ.
type
Privately Held
industry_group_1
Wholesale
Firmographics
company_name
Lusty and Blundell Ltd
industry
Wholesale
founded_year
1974
size_range
11-50 employees
employees_count
27
Locations
hq_country
Albania
hq_country_iso2
AL
hq_country_iso3
ALB
hq_location
Albany, Auckland, Albania
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
248
Technographics
num_technologies_used
1
Company websites and social media
website
https://www.lusty-blundell.co.nz
professional_network_url
https://www.professional-network.com/company/lusty-and-blundell-ltd
Website traffic
total_website_visits_monthly
8500
visits_change_monthly
20.63
rank_global
2283168
rank_country
20576
rank_category
22
bounce_rate
51.71
pages_per_visit
2.36
average_visit_duration_seconds
51
Employee review score & changes
company_employee_reviews_count
1
company_employee_reviews_aggregate_score
5
JSON data sample
{ "company_id": 88421300, "source_id": "80819723", "company_name": "Lusty and Blundell Ltd", "company_name_alias": [ "lusty and blundell ltd", "lusty & blundell", "lusty and blundell", "lusty &a; blundell" ], "company_legal_name": null, "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nFFABRRRQAUUUUAf/2Q==", "website": "https://www.lusty-blundell.co.nz", "professional_network_url": "https://www.professional-network.com/company/lusty-and-blundell-ltd", "twitter_url": [ "https://www.twitter.com/lustyblundell" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/lustyandblundell" ], "instagram_url": [ "https://www.instagram.com/raymarine_nz" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [], "github_url": [], "reddit_url": [], "financial_website_url": null, "stock_ticker": [], "is_b2b": 0, "industry": "Wholesale", "sic_codes": [ "50", "508" ], "naics_codes": [ "42", "423" ], "categories_and_keywords": [ "retail", "vehicles > boats (in new zealand)", "marine electronics", "electrical", "batteries", "comfort", "boat hardware", "distribution", "electronic-components", "electronics", "hydraulic", "mechanical components" ], "description": "We provide premium products to our partners ranging from navigation systems, electrical solutions, hydraulics, mechanics, marine electronics, fluid handling and so much more! We are proud distributors of a large number of premium brands including: Raymarine, Vesper AIS, Ocean Signals safety range; rescueME, Xylems Jabsco and Rule pumps and water handling solutions, Muir Winches, Westerbeke generators, Steel head Cranes, Blue Sea Electrical components, Sterling Power AMPS lithium batteries, CTEK Battery maintenance, Ultraflex steering solutions, and a large range of electrical cable. Our head office is based in Albany, on the North Shore of Auckland. We also have branches operating in Tauranga and Whangarei. All of our locations have showrooms with a range of products on display, and we welcome everyone to have a look around and speak to one of the team. Our customers include a dynamic dealer network, talented installers and popular retailers across NZ.", "description_enriched": "Lusty and Blundell is a company that sells a wide range of products including batteries, boat hardware, comfort, electrical, marine electronics & raymarine, marine lighting, power generation & management, propulsion & around the engine, pumps, safety solutions, sanitation & tanks, steering control & trim, tenders & inflatables, vessel manoeuvring systems, watermakers, winches & cranes.", "description_metadata_raw": "", "type": "Privately Held", "status": { "value": "active", "comment": null }, "founded_year": "1974", "size_range": "11-50 employees", "employees_count": 27, "followers_count_professional_network": 248, "followers_count_twitter": null, "followers_count_owler": null, "hq_region": [ "Europe", "Southern Europe", "EMEA" ], "hq_country": "Albania", "hq_country_iso2": "AL", "hq_country_iso3": "ALB", "hq_location": "Albany, Auckland, Albania", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": null, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": null, "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "hpe automation", "similarity_score": null }, { "company_name": "spw industrial", "similarity_score": null }, { "company_name": "skarda equipment", "similarity_score": null }, { "company_name": "industrial instruments & supplies", "similarity_score": null } ], "competitors_websites": [ { "website": "boat.net.nz", "similarity_score": 100, "total_website_visits_monthly": 13900, "category": "Vehicles > Boats", "rank_category": 1140 }, { "website": "czone.net", "similarity_score": 95, "total_website_visits_monthly": 617, "category": "Vehicles > Boats", "rank_category": 0 }, { "website": "flutech-marine.com", "similarity_score": 93, "total_website_visits_monthly": 10500, "category": "Vehicles > Boats", "rank_category": 1435 }, { "website": "fostersshipchandlery.co.nz", "similarity_score": 93, "total_website_visits_monthly": 14600, "category": "Vehicles > Boats", "rank_category": 1014 }, { "website": "absolutemarine.co.nz", "similarity_score": 88, "total_website_visits_monthly": 8800, "category": "Vehicles > Boats", "rank_category": 1584 }, { "website": "marinebusinessworld.com", "similarity_score": 78, "total_website_visits_monthly": 6800, "category": "Vehicles > Boats", "rank_category": 2106 }, { "website": "shop.chastheboat.co.uk", "similarity_score": 77, "total_website_visits_monthly": 33200, "category": "Vehicles > Boats", "rank_category": 945 }, { "website": "practical-sailor.com", "similarity_score": 77, "total_website_visits_monthly": 96700, "category": "Vehicles > Boats", "rank_category": 142 }, { "website": "raymarine.com", "similarity_score": 77, "total_website_visits_monthly": 219600, "category": "Vehicles > Boats", "rank_category": 42 }, { "website": "twlnz.co.nz", "similarity_score": 56, "total_website_visits_monthly": 24100, "category": "Vehicles > Automotive Industry", "rank_category": 8775 } ], "company_phone_numbers": [], "company_emails": [], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 1, "technologies_used": [ { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 8500, "visits_change_monthly": 20.63, "rank_global": 2283168, "rank_country": 20576, "rank_category": 22, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 51.71, "pages_per_visit": 2.36, "average_visit_duration_seconds": 51, "similarly_ranked_websites": [ "sailinganarchy.com", "simrad-yachting.com", "lusty-blundell.co.nz", "gpsnauticalcharts.com", "chainsropesandanchors.co.nz", "fostersshipchandlery.co.nz", "boat.net.nz", "flutech-marine.com", "lusty-blundell.co.nz", "czone.net" ], "top_topics": [], "company_employee_reviews_count": 1, "company_employee_reviews_aggregate_score": 5, "employee_reviews_score_breakdown": { "business_outlook": 1, "career_opportunities": 3, "ceo_approval": -1, "compensation_benefits": 3, "culture_values": 5, "diversity_inclusion": 5, "recommend": 1, "senior_management": 5, "work_life_balance": 4 }, "employee_reviews_score_distribution": { "1": 0, "2": 0, "3": 0, "4": 0, "5": 1 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Senior Sales Consultant", "salary_p25": 45449.94, "salary_median": 47317.49, "salary_p75": 49185.03, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2019-10-15" }, { "title": "Market Research Analyst", "salary_p25": 19.1, "salary_median": 20, "salary_p75": 20.9, "currency": "EUR", "pay_period": "HOURLY", "salary_updated_at": "2024-02-26" }, { "title": "Sales Representative", "salary_p25": 60265.17, "salary_median": 62628.3, "salary_p75": 64991.43, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-06-21" } ], "additional_pay": [], "total_salary": [ { "title": "Senior Sales Consultant", "salary_p25": 45329.62, "salary_median": 47225.37, "salary_p75": 49121.11, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2019-10-15" }, { "title": "Market Research Analyst", "salary_p25": 19.25, "salary_median": 19.95, "salary_p75": 20.64, "currency": "EUR", "pay_period": "HOURLY", "salary_updated_at": "2024-02-26" }, { "title": "Sales Representative", "salary_p25": 60895.8, "salary_median": 63032.13, "salary_p75": 65168.46, "currency": "NZD", "pay_period": "ANNUAL", "salary_updated_at": "2023-06-21" } ], "employees_count_breakdown_by_seniority": { "employees_count_owner": 0, "employees_count_founder": 0, "employees_count_clevel": 0, "employees_count_partner": 0, "employees_count_vp": 0, "employees_count_head": 0, "employees_count_director": 0, "employees_count_manager": 2, "employees_count_senior": 0, "employees_count_intern": 0, "employees_count_specialist": 7, "employees_count_other_management": 2 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 2, "employees_count_hr": 0, "employees_count_legal": 0, "employees_count_marketing": 2, "employees_count_finance": 0, "employees_count_technical": 0, "employees_count_consulting": 0, "employees_count_operations": 2, "employees_count_product": 0, "employees_count_general_management": 0, "employees_count_administrative": 2, "employees_count_customer_service": 0, "employees_count_project_management": 0, "employees_count_design": 0, 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"key_employee_change_events": [], "key_executive_arrivals": [], "key_executive_departures": [], "employees_count_change": { "current": 27, "change_monthly": 0, "change_monthly_percentage": 0, "change_quarterly": 6, "change_quarterly_percentage": 28.57142857142857, "change_yearly": 4, "change_yearly_percentage": 17.391304347826086 }, "employees_count_by_month": [ { "employees_count": 6, "date": "2022-09" }, { "employees_count": 19, "date": "2023-04" }, { "employees_count": 21, "date": "2025-01" }, { "employees_count": 21, "date": "2024-09" }, { "employees_count": 22, "date": "2023-07" }, { "employees_count": 23, "date": "2024-03" }, { "employees_count": 23, "date": "2024-07" }, { "employees_count": 5, "date": "2022-08" }, { "employees_count": 21, "date": "2023-09" }, { "employees_count": 27, "date": "2025-04" }, { "employees_count": 21, "date": "2024-10" }, { "employees_count": 23, "date": "2023-12" }, { "employees_count": 23, "date": "2024-04" }, { "employees_count": 17, "date": 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"unique_website": 1, "last_updated_at": "2025-03-25", "created_at": "2021-01-25", "industry_group_1": "Wholesale", "industry_group_2": null }
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