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Available data points
Metadata
company_id
3340058
source_id
10051168
unique_domain
1
unique_website
1
last_updated_at
2025-04-06
created_at
2016-06-22
description
Uniting over 1000 Icelandic travel operators in a single community, Guide to Iceland remains the largest marketplace for Icelandic travel services in existence. The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in the world—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first-hand guidance. Guide to Iceland is the official travel information provider for the City of Reykjavík.
type
Privately Held
industry_group_1
Travel
Firmographics
company_name
Guide to Iceland
industry
Leisure, Travel & Tourism
founded_year
2012
size_range
51-200 employees
employees_count
26
Locations
hq_country
Iceland
hq_country_iso2
IS
hq_country_iso3
ISL
hq_location
Reykjavik, Reykjavik, Iceland
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
1235
followers_count_owler
4
Product overview
is_downloadable
1
Funding
last_funding_round_name
Venture Round - Guide to Iceland
last_funding_round_announced_date
2018-09-07
last_funding_round_amount_raised
20000000
last_funding_round_amount_raised_currency
$
last_funding_round_num_investors
1
Technographics
num_technologies_used
1
Company websites and social media
website
https://www.guidetoiceland.is
professional_network_url
https://www.professional-network.com/company/guide-to-iceland
financial_website_url
https://www.financial-website.com/organization/guide-to-iceland
Website traffic
total_website_visits_monthly
866500
visits_change_monthly
15.66
rank_global
65049
rank_country
42910
rank_category
432
bounce_rate
48.78
pages_per_visit
2.55
average_visit_duration_seconds
145
Employee review score & changes
company_employee_reviews_count
33
company_employee_reviews_aggregate_score
3.3
JSON data sample
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The online platform provides unprecedented access to customer reviewed tours, accommodation and rental cars, as well as unique packages, customised to meet the wishes of seasoned and first-time visitors alike. With a wealth of resources, presented in nine languages, Guide to Iceland stands out as the most comprehensive source for Icelandic travel information in the world—featuring everything from in-depth articles to extensive travel blogs—and offering the chance to connect directly with locals for expert first-hand guidance. Guide to Iceland is the official travel information provider for the City of Reykjavík.", "description_enriched": "The company provides a complete travel guide to Iceland, including tours, vacations, hotels, flights, and accommodations. They offer a wide selection of travel services and have a popular website about iceland.", "description_metadata_raw": "Your complete travel guide to Iceland. Find tips, book trips, affordable holidays or a self drive tour. Rent a car and find accommodation. Contact people, see pictures,", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2012", "size_range": "51-200 employees", "employees_count": 26, "followers_count_professional_network": 1235, "followers_count_twitter": null, "followers_count_owler": 4, "hq_region": [ "Europe", "Northern Europe", "EMEA" ], "hq_country": "Iceland", "hq_country_iso2": "IS", "hq_country_iso3": "ISL", "hq_location": "Reykjavik, Reykjavik, Iceland", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 452968, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Venture Round - Guide to Iceland", "last_funding_round_announced_date": "2018-09-07", "last_funding_round_lead_investors": [ "State Street Global Advisors" ], "last_funding_round_amount_raised": 20000000, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": 1, "funding_rounds": [ { "name": "Venture Round - Guide to Iceland", "announced_date": "2018-09-07", "lead_investors": [ "********" ], "amount_raised": 20000000, "amount_raised_currency": "$", "num_investors": 1 } ], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [], "competitors_websites": [ { "website": "bluelagoon.com", "similarity_score": 100, "total_website_visits_monthly": 465600, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 1079 }, { "website": "adventures.is", "similarity_score": 95, "total_website_visits_monthly": 473800, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 1976 }, { "website": "re.is", "similarity_score": 87, "total_website_visits_monthly": 248400, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 2774 }, { "website": "nordicvisitor.com", "similarity_score": 78, "total_website_visits_monthly": 442200, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 1505 }, { "website": "visiticeland.com", "similarity_score": 76, "total_website_visits_monthly": 180800, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 3712 }, { "website": "icelandtours.is", "similarity_score": 71, "total_website_visits_monthly": 72300, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 8178 }, { "website": "icelandtravel.is", "similarity_score": 61, "total_website_visits_monthly": 49200, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 12845 }, { "website": "adventures.com", "similarity_score": 61, "total_website_visits_monthly": 109000, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 6635 }, { "website": "bustravel.is", "similarity_score": 61, "total_website_visits_monthly": 43100, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 12430 }, { "website": "tripadvisor.com", "similarity_score": 61, "total_website_visits_monthly": 112300000, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 1 } ], "company_phone_numbers": [ "********", "********" ], "company_emails": [ "****@guidetoiceland.is" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 1, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 1, "technologies_used": [ { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2024-06-03" } ], "total_website_visits_monthly": 866500, "visits_change_monthly": 15.66, "rank_global": 65049, "rank_country": 42910, "rank_category": 432, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 59.64, "female_percentage": 40.36 }, "visits_breakdown_by_age": { "age_18_24_percentage": 12.28, "age_25_34_percentage": 17.12, "age_35_44_percentage": 13.97, "age_45_54_percentage": 14.91, "age_55_64_percentage": 18.58, "age_65_plus_percentage": 23.14 }, "bounce_rate": 48.78, "pages_per_visit": 2.55, "average_visit_duration_seconds": 145, "similarly_ranked_websites": [ "visittampabay.com", "jrpass.com", "guidetoiceland.is", "thepalmbeaches.com", "webreserv.com", "guidetoiceland.is", "adventures.is", "bluelagoon.com", "nordicvisitor.com", "re.is" ], "top_topics": [ "travel", "iceland", "news", "tours", "reykjavik" ], "company_employee_reviews_count": 33, "company_employee_reviews_aggregate_score": 3.3, "employee_reviews_score_breakdown": { "business_outlook": 0.58, "career_opportunities": 3.5, "ceo_approval": -1, "compensation_benefits": 3.6, "culture_values": 3.2, "diversity_inclusion": 3.8, "recommend": 0.45, "senior_management": 3.1, "work_life_balance": 3.2 }, "employee_reviews_score_distribution": { "1": 4, "2": 0, "3": 2, "4": 0, "5": 0 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Content Editor", "salary_p25": 9750456, "salary_median": 9794073, "salary_p75": 9837690, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2022-10-04" }, { "title": "Market Manager", "salary_p25": 7430003.67, "salary_median": 7775754.85, "salary_p75": 8121506.03, "currency": "ISK", "pay_period": "ANNUAL", "salary_updated_at": "2024-09-15" }, { "title": "Trip Advisor", "salary_p25": 2977461.72, "salary_median": 3102298.76, "salary_p75": 3227135.81, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-09-23" }, { "title": "Sales and Marketing", "salary_p25": 681398.32, "salary_median": 713978.83, "salary_p75": 746559.33, "currency": "ISK", "pay_period": "ANNUAL", "salary_updated_at": "2022-09-28" }, { "title": "Content Writer", "salary_p25": 11582649.26, "salary_median": 11984347.49, "salary_p75": 12386045.72, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-08" }, { "title": "Salesperson", "salary_p25": 5139936, "salary_median": 5365710, "salary_p75": 5591484, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2019-09-28" }, { "title": "Marketing Specialist", "salary_p25": 7780650.29, "salary_median": 8075332.35, "salary_p75": 8370014.42, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-12-10" }, { "title": "Estudante Aprendiz", "salary_p25": 7158.12, "salary_median": 7447.7, "salary_p75": 7737.27, "currency": "BRL", "pay_period": "MONTHLY", "salary_updated_at": "2023-05-16" }, { "title": "Corporate Travel Agent", "salary_p25": 6748571.58, "salary_median": 7051358.35, "salary_p75": 7354145.12, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-04-03" }, { "title": "Travel Agent", "salary_p25": 2195123.88, "salary_median": 7389627, "salary_p75": 9156517.25, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2022-09-27" }, { "title": "Software Developer", "salary_p25": 14441487, "salary_median": 14703378.5, "salary_p75": 14965270, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-06-21" }, { "title": "Executive Services Specialist I", "salary_p25": 289239, "salary_median": 299335.5, "salary_p75": 309432, "currency": "PHP", "pay_period": "MONTHLY", "salary_updated_at": "2022-09-08" }, { "title": "Sales Assistant", "salary_p25": 20667.98, "salary_median": 21585.14, "salary_p75": 22502.3, "currency": "EUR", "pay_period": "ANNUAL", "salary_updated_at": "2021-05-27" }, { "title": "Travel Advisor", "salary_p25": 39207.29, "salary_median": 50672.56, "salary_p75": 65490.58, "currency": "USD", "pay_period": "ANNUAL", "salary_updated_at": "2024-06-06" }, { "title": "Sales", "salary_p25": 6976901.33, "salary_median": 7237809.99, "salary_p75": 7498718.64, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2022-07-26" }, { "title": "Travel Executive", "salary_p25": 910729.31, "salary_median": 911034.38, "salary_p75": 912341.88, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2022-09-27" }, { "title": "Artist", "salary_p25": 9878379.66, "salary_median": 10257690.55, "salary_p75": 10637001.43, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2024-08-06" }, { "title": "Administration", "salary_p25": 990172.41, "salary_median": 1039062.69, "salary_p75": 1087952.97, "currency": "INR", "pay_period": "ANNUAL", "salary_updated_at": "2021-11-26" }, { "title": "Assistant Sales Manager", "salary_p25": 8941932.82, "salary_median": 9376912.37, "salary_p75": 9811891.92, "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2021-05-31" } ], "additional_pay": [ { "title": "Content Editor", "additional_pay_values": [ { "additional_pay_p25": 113578.91, "additional_pay_median": 118151.05, "additional_pay_p75": 122723.2, "additional_pay_type": "Cash Bonus" } ], "currency": "ISK", "pay_period": "MONTHLY", "salary_updated_at": "2022-10-04" }, { "title": "Travel Agent", "additional_pay_values": [ { "additional_pay_p25": 258477.38, "additional_pay_median": 258477.38, 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"2022-08" }, { "work_life_balance_score": 4, "date": "2022-09" }, { "work_life_balance_score": 4.6, "date": "2023-03" }, { "work_life_balance_score": 3.4, "date": "2024-09" }, { "work_life_balance_score": 4.2, "date": "2024-06" }, { "work_life_balance_score": 4.2, "date": "2023-09" }, { "work_life_balance_score": 4.2, "date": "2023-10" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-04-06", "created_at": "2016-06-22", "industry_group_1": "Travel", "industry_group_2": null }
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