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Available data points
Metadata
company_id
306717
source_id
73087
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2016-06-18
description
The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry. "Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward." Chief Executive Officer | Ms. Andrea Franklin
type
Government Agency
industry_group_1
Travel
Firmographics
company_name
Barbados Tourism Marketing Inc.
industry
Travel Arrangements
founded_year
2014
size_range
51-200 employees
employees_count
136
Locations
hq_country
Barbados
hq_country_iso2
BB
hq_country_iso3
BRB
hq_location
Warrens, St. Michael, Barbados. W.I.
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
18162
followers_count_owler
4
Technographics
num_technologies_used
6
Company websites and social media
website
https://www.visitbarbados.org
professional_network_url
https://www.professional-network.com/company/barbados-tourism-authority
financial_website_url
https://www.financial-website.com/organization/barbados-tourism-marketing
Website traffic
total_website_visits_monthly
71100
visits_change_monthly
9.5
rank_global
497294
rank_country
175946
rank_category
1994
bounce_rate
49.42
pages_per_visit
1.92
average_visit_duration_seconds
54
Employee review score & changes
company_employee_reviews_count
6
company_employee_reviews_aggregate_score
3.4
Workforce trends
active_job_postings_count
1
JSON data sample
{ "company_id": 306717, "source_id": "73087", "company_name": "Barbados Tourism Marketing Inc.", "company_name_alias": [ "barbados tourism marketing inc.", "barbados tourism marketing", "barbados tourism authority" ], "company_legal_name": null, "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nRQAUUUUAFFFFABRRRQAUUUUAFFFFABRRRQAUUUUAf//Z", "website": "https://www.visitbarbados.org", "professional_network_url": "https://www.professional-network.com/company/barbados-tourism-authority", "twitter_url": [ "https://www.twitter.com/barbados" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/visitbarbados", "https://www.facebook.com/barbadostourismmarketing" ], "instagram_url": [ "https://www.instagram.com/visitbarbados" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/user/barbadostourism" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/barbados-tourism-marketing", "stock_ticker": [], "is_b2b": 0, "industry": "Travel Arrangements", "sic_codes": [ "73", "731" ], "naics_codes": [ "54", "541" ], "categories_and_keywords": [ "travel & tourism", "tourism", "accommodation", "barbados", "holiday", "activities", "travel and tourism > travel and tourism - other (in united states)", "leisure", "marketing", "travel" ], "description": "The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry. \"Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward.\" Chief Executive Officer | Ms. Andrea Franklin", "description_enriched": "Barbados Tourist Board provides information and services for travelers, including accommodation, activities, and attractions in Barbados.", "description_metadata_raw": "Barbados Tourist Board can give you everything you need for a perfect holiday, including how to get here, where to stay, what to do and how to enjoy this fabulous island", "type": "Government Agency", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2014", "size_range": "51-200 employees", "employees_count": 136, "followers_count_professional_network": 18162, "followers_count_twitter": null, "followers_count_owler": 4, "hq_region": [ "Americas", "Latin America and the Caribbean", "Caribbean", "AMER" ], "hq_country": "Barbados", "hq_country_iso2": "BB", "hq_country_iso3": "BRB", "hq_location": "Warrens, St. Michael, Barbados. W.I.", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": null, "annual_revenue_range_to": 1000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 121616, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [], "competitors_websites": [ { "website": "barbados.org", "similarity_score": 100, "total_website_visits_monthly": 59100, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 10306 }, { "website": "totallybarbados.com", "similarity_score": 80, "total_website_visits_monthly": 16700, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 30684 }, { "website": "funbarbados.com", "similarity_score": 76, "total_website_visits_monthly": 808, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 0 }, { "website": "travelform.gov.bb", "similarity_score": 72, "total_website_visits_monthly": 41300, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 13849 }, { "website": "lonelyplanet.com", "similarity_score": 69, "total_website_visits_monthly": 4500000, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 172 }, { "website": "stnicholasabbey.com", "similarity_score": 67, "total_website_visits_monthly": 8000, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 45573 }, { "website": "barbadospocketguide.com", "similarity_score": 66, "total_website_visits_monthly": 12100, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 39246 }, { "website": "solvex.ru", "similarity_score": 66, "total_website_visits_monthly": 2300, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 79464 }, { "website": "welt.ru", "similarity_score": 66, "total_website_visits_monthly": 891, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 0 }, { "website": "bsiuk.co.uk", "similarity_score": 66, "total_website_visits_monthly": 0, "category": "Travel and Tourism > Travel and Tourism - Other", "rank_category": 0 } ], "company_phone_numbers": [ "********", "********", "********", "********", "********", "********", "********" ], "company_emails": [ "****@visitbarbados.org" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 6, "technologies_used": [ { "technology": "impact", "first_verified_at": "2024-06-17", "last_verified_at": "2024-12-09" }, { "technology": "ups", "first_verified_at": "2024-12-06", "last_verified_at": "2025-03-31" }, { "technology": "microsoft office", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "microsoft", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "sage", "first_verified_at": "2024-07-09", "last_verified_at": "2024-08-26" }, { "technology": "amp", "first_verified_at": "2024-07-09", "last_verified_at": "2024-08-26" } ], "total_website_visits_monthly": 71100, "visits_change_monthly": 9.5, "rank_global": 497294, "rank_country": 175946, "rank_category": 1994, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 49.42, "pages_per_visit": 1.92, "average_visit_duration_seconds": 54, "similarly_ranked_websites": [ "albany.org", "orient-express.com", "visitbarbados.org", "naplesgarden.org", "tempetourism.com", "visitbarbados.org", "barbados.org", "travelform.gov.bb", "totallybarbados.com", "funbarbados.com" ], "top_topics": [ "social network", "internet", "share", "social media", "social news" ], "company_employee_reviews_count": 6, "company_employee_reviews_aggregate_score": 3.4, "employee_reviews_score_breakdown": { "business_outlook": 0.74, "career_opportunities": 3.4, "ceo_approval": -1, "compensation_benefits": 3.4, "culture_values": 3.4, "diversity_inclusion": 4.4, "recommend": 0.46, "senior_management": 3, "work_life_balance": 2.8 }, "employee_reviews_score_distribution": { "1": 0, "2": 1, "3": 1, "4": 0, "5": 0 }, "active_job_postings_count": 1, "active_job_postings_titles": [ "Accounts Officer" ], "base_salary": [ { "title": "Front Desk Receptionist", "salary_p25": 23084.16, "salary_median": 23910.6, "salary_p75": 24737.04, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2023-01-17" }, { "title": "Marketing and Business Development Manager", "salary_p25": 53108.37, "salary_median": 54916.22, "salary_p75": 56724.07, "currency": "GBP", "pay_period": "ANNUAL", "salary_updated_at": "2021-08-16" }, { "title": "IT Support Technician", "salary_p25": 52181.82, "salary_median": 54161.73, "salary_p75": 56141.64, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2022-01-11" }, { "title": "Digital Marketing Manager", "salary_p25": 101379.6, "salary_median": 105321.3, "salary_p75": 109263, "currency": "BBD", "pay_period": "ANNUAL", "salary_updated_at": "2022-07-11" }, { "title": "Research Assistant", "salary_p25": 48887.5, "salary_median": 50844.53, "salary_p75": 52801.56, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2021-05-27" }, { "title": "Quality Assurance Officer", "salary_p25": 61814.6, "salary_median": 64301.47, "salary_p75": 66788.33, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2019-06-14" } ], "additional_pay": [], "total_salary": [ { "title": "Marketing and Business Development Manager", "salary_p25": 52249.19, "salary_median": 54659.84, "salary_p75": 57070.49, "currency": "GBP", "pay_period": "ANNUAL", "salary_updated_at": "2021-08-16" }, { "title": "IT Support Technician", "salary_p25": 51756.3, "salary_median": 53922.51, "salary_p75": 56088.72, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2022-01-11" }, { "title": "Digital Marketing Manager", "salary_p25": 101192.7, "salary_median": 105247.28, "salary_p75": 109301.85, "currency": "BBD", "pay_period": "ANNUAL", "salary_updated_at": "2022-07-11" }, { "title": "Front Desk Receptionist", "salary_p25": 22879.68, "salary_median": 23800.08, "salary_p75": 24720.48, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2023-01-17" }, { "title": "Quality Assurance Officer", "salary_p25": 61607.68, "salary_median": 64099.66, "salary_p75": 66591.63, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2019-06-14" }, { "title": "Research Assistant", "salary_p25": 48405.17, "salary_median": 50420.66, "salary_p75": 52436.16, "currency": "BBD", "pay_period": "MONTHLY", "salary_updated_at": "2021-05-27" } ], "employees_count_breakdown_by_seniority": { "employees_count_owner": 0, "employees_count_founder": 0, "employees_count_clevel": 2, "employees_count_partner": 0, "employees_count_vp": 0, "employees_count_head": 0, "employees_count_director": 4, "employees_count_manager": 7, "employees_count_senior": 1, "employees_count_intern": 0, "employees_count_specialist": 31, "employees_count_other_management": 9 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 9, "employees_count_hr": 1, "employees_count_legal": 0, "employees_count_marketing": 6, "employees_count_finance": 3, "employees_count_technical": 1, "employees_count_consulting": 1, "employees_count_operations": 2, "employees_count_product": 2, "employees_count_general_management": 4, "employees_count_administrative": 4, "employees_count_customer_service": 4, "employees_count_project_management": 0, "employees_count_design": 1, "employees_count_research": 2, "employees_count_trades": 1, "employees_count_real_estate": 0, "employees_count_education": 1, "employees_count_other_department": 12 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 40, "employees_count_southern_europe": 2, "employees_count_sub_saharan_africa": 0, "employees_count_central_asia": 0, "employees_count_northern_america": 7, "employees_count_australia_new_zealand": 0, "employees_count_northern_europe": 2, "employees_count_south_eastern_asia": 0, "employees_count_polynesia": 0, "employees_count_southern_asia": 0, "employees_count_northern_africa": 0, "employees_count_melanesia": 0, "employees_count_western_europe": 3, "employees_count_western_asia": 0, "employees_count_eastern_asia": 0, "employees_count_micronesia": 0, "employees_count_unknown": 0 }, "employees_count_by_country": [ { "country": "United Kingdom", "employee_count": 2 }, { "country": "Colombia", "employee_count": 1 }, { "country": "Barbados", "employee_count": 37 }, { "country": "Canada", "employee_count": 1 }, { "country": "Italy", "employee_count": 1 }, { "country": "Germany", "employee_count": 1 }, { "country": "Panama", "employee_count": 1 }, { "country": "Brazil", "employee_count": 1 }, { "country": "United States", "employee_count": 6 }, { "country": "Serbia", "employee_count": 1 }, { "country": "Belgium", "employee_count": 2 } ], "key_executives": [ { "member_id": 473816285, "member_full_name": "*******", "member_position_title": "Director Europe" }, { "member_id": 613691341, "member_full_name": "*******", "member_position_title": "Head Waiter" }, { "member_id": 340581359, "member_full_name": "*******", "member_position_title": "Marketing Director" }, { "member_id": 623742893, "member_full_name": "*******", "member_position_title": "Chief Product Development Officer" }, { "member_id": 185637424, "member_full_name": "*******", "member_position_title": "Director Latin America" }, { "member_id": 257610042, "member_full_name": "*******", "member_position_title": "Chief Financial Officer" }, { "member_id": 390426386, "member_full_name": "*******", "member_position_title": "Director, Marketing" }, { "member_id": 70700903, "member_full_name": "*******", "member_position_title": "Chairperson Of The Board" }, { "member_id": 121685382, "member_full_name": "*******", "member_position_title": "Director Human Resources" }, { "member_id": 700176924, "member_full_name": "*******", "member_position_title": "Director" }, { "member_id": 698849859, "member_full_name": "*******", "member_position_title": "Barbershop Owner" } ], "key_employee_change_events": [], "key_executive_arrivals": [ { "member_id": 473816285, 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"date": "2022-10" }, { "work_life_balance_score": 3.2, "date": "2023-01" }, { "work_life_balance_score": 3.2, "date": "2023-02" }, { "work_life_balance_score": 4.3, "date": "2022-07" }, { "work_life_balance_score": 2.8, "date": "2025-01" }, { "work_life_balance_score": 3.2, "date": "2024-04" }, { "work_life_balance_score": 3.2, "date": "2023-03" }, { "work_life_balance_score": 3.2, "date": "2022-11" }, { "work_life_balance_score": 2.8, "date": "2025-02" }, { "work_life_balance_score": 3.2, "date": "2024-09" }, { "work_life_balance_score": 3.2, "date": "2024-06" }, { "work_life_balance_score": 3.2, "date": "2024-07" }, { "work_life_balance_score": 3.2, "date": "2022-08" }, { "work_life_balance_score": 3.2, "date": "2024-05" }, { "work_life_balance_score": 2.8, "date": "2025-04" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-03-25", "created_at": "2016-06-18", "industry_group_1": "Travel", "industry_group_2": null }
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Each Barbados Travel company profile, collected and enriched by Coresignal, includes:
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