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Available data points
Metadata
company_id
7120964
source_id
5258773
unique_domain
1
unique_website
1
last_updated_at
2025-03-25
created_at
2016-06-24
description
ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.
type
Privately Held
industry_group_1
Tech
Firmographics
company_name
ROI Hunter
company_legal_name
ROI Hunter a.s.
is_b2b
1
industry
Technology, Information and Internet
founded_year
2014
size_range
51-200 employees
employees_count
92
Locations
hq_country
Costa Rica
hq_country_iso2
CR
hq_country_iso3
CRI
hq_location
Brno, South Moravia, Costa Rica
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
16441
followers_count_twitter
573
followers_count_owler
18
Product overview
pricing_available
1
product_reviews_count
205
product_reviews_aggregate_score
4.853658536585366
Funding
last_funding_round_name
Series A - ROI Hunter
last_funding_round_announced_date
2018-09-25
last_funding_round_amount_raised
5175862
last_funding_round_amount_raised_currency
$
Technographics
num_technologies_used
37
Company websites and social media
website
https://www.roihunter.com
professional_network_url
https://www.professional-network.com/company/roi-hunter
financial_website_url
https://www.financial-website.com/organization/roi-hunter
Website traffic
total_website_visits_monthly
50200
visits_change_monthly
31.51
rank_global
337827
rank_country
51689
rank_category
337
bounce_rate
36.24
pages_per_visit
14.2
average_visit_duration_seconds
504
Employee review score & changes
company_employee_reviews_count
47
company_employee_reviews_aggregate_score
4.4
Workforce trends
active_job_postings_count
4
JSON data sample
{ "company_id": 7120964, "source_id": "5258773", "company_name": "ROI Hunter", "company_name_alias": [ "roi hunter", "roi hunter a.s." ], "company_legal_name": "ROI Hunter a.s.", "company_logo": 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"website": "https://www.roihunter.com", "professional_network_url": "https://www.professional-network.com/company/roi-hunter", "twitter_url": [ "https://www.twitter.com/roihuntercom" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/roihunter", "https://www.facebook.com/roihunter?fref=ts" ], "instagram_url": [ "https://www.instagram.com/roihuntercom" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/channel/ucr_suz4nmyityfcky_rks6q", "https://www.youtube.com/channel/ucei4rkalfkwy-ms6gkeqalw" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/roi-hunter", "stock_ticker": [], "is_b2b": 1, "industry": "Technology, Information and Internet", "sic_codes": [ "73", "737" ], "naics_codes": [ "51", "518" ], "categories_and_keywords": [ "e-commerce", "social media advertising software", "roi hunter", "social media advertising", "marketing analytics", "cross-channel advertising", "catalog management", "multichannel retail", "business and consumer services > digital marketing (in brazil)", "facebook & instagram ads", "predictive remarketing", "google analytics", "dynamic product ads", "dynamic audiences", "cross-device targeting", "scaling", "ads automation", "online advertising", "e-commerce advertising", "catalogue", "inventory marketing platform", "product performance management", "campaign performance", "global e-commerce", "technology", "advertising", "cloud-services", "platform", "ad targeting", "advertising platforms", "analytics", "facebook", "information technology", "personalization", "retail technology", "saas", "social media marketing" ], "description": "ROI Hunter is a product performance management (PPM) platform. The platform enables retailers to understand how their individual products perform throughout the product life cycle, allowing them to maximise their margins by making better, more informed decisions. Common retail operating structures (buying, procurement, merchandising, marketing, and distribution) all perceive products differently, and use different metrics to manage their activities. We see the most friction between marketing and the rest of the organisation, as it’s difficult to break marketing efforts down to the SKU level, as well as to make SKU-level data actionable in marketing. This results in the true cost of promotion not being calculated into product margin, which leads to overinvestment in bad products and underinvestment in potentially good products. Product performance management overcomes the difficulties described above by combining product data across marketing channels with business data about SKUs to create a combined view of true product performance. This can be used to drive marketing efforts or support critical business decisions (e.g. pricing or purchasing of products). The PPM platform also connects directly to the ad networks. With ROI Hunter, e-commerce marketers can build and launch more profitable campaigns all from the same platform.", "description_enriched": "ROI Hunter is a company that provides product performance management (PPM) solutions for improving e-commerce profitability. They aim to deconstruct campaign performance down to the product level and combine it with business metrics like margin, return rate, and ad spend to create a better e-commerce experience.", "description_metadata_raw": "Product performance management (PPM) is a new category improving e-commerce profitability: 1.5% of global e-commerce is powered by ROI Hunter.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2014", "size_range": "51-200 employees", "employees_count": 92, "followers_count_professional_network": 16441, "followers_count_twitter": 573, "followers_count_owler": 18, "hq_region": [ "Americas", "Latin America and the Caribbean", "Central America", "AMER" ], "hq_country": "Costa Rica", "hq_country_iso2": "CR", "hq_country_iso3": "CRI", "hq_location": "Brno, South Moravia, Costa Rica", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": { "annual_revenue_range_from": 5000000, "annual_revenue_range_to": 25000000, "annual_revenue_range_currency": "$" }, "source_6_annual_revenue_range": { "annual_revenue_range_from": 25000000, "annual_revenue_range_to": 50000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 4500000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Series A - ROI Hunter", "last_funding_round_announced_date": "2018-09-25", "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": 5175862, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": null, "funding_rounds": [ { "name": "Series A - ROI Hunter", "announced_date": "2018-09-25", "lead_investors": [], "amount_raised": 5175862, "amount_raised_currency": "$", "num_investors": null }, { "name": "Series A - ROI Hunter", "announced_date": "2017-04-03", "lead_investors": [], "amount_raised": 494206, "amount_raised_currency": "$", "num_investors": 1 }, { "name": "Seed Round - ROI Hunter", "announced_date": "2014-11-01", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 } ], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "bornlogic", "similarity_score": 100000 }, { "company_name": "adaptly", "similarity_score": 8052 }, { "company_name": "adphorus", "similarity_score": 93100 }, { "company_name": "stitcherads", "similarity_score": 10259 }, { "company_name": "optable", "similarity_score": null }, { "company_name": "porch group media", "similarity_score": null }, { "company_name": "socialcode", "similarity_score": 5030 }, { "company_name": "viant technology", "similarity_score": null }, { "company_name": "feathr", "similarity_score": null }, { "company_name": "qwaya", "similarity_score": 5408 }, { "company_name": "shopifyaid", "similarity_score": 6640 }, { "company_name": "smartly.io", "similarity_score": 16343 }, { "company_name": "adparlor", "similarity_score": 6054 }, { "company_name": "makemereach", "similarity_score": 7078 }, { "company_name": "nanigans", "similarity_score": 11810 }, { "company_name": "brand networks", "similarity_score": 8301 }, { "company_name": "the next ad", "similarity_score": 6640 } ], "competitors_websites": [ { "website": "cabinetm.com", "similarity_score": 100, "total_website_visits_monthly": 32000, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 2484 }, { "website": "leadsbridge.com", "similarity_score": 100, "total_website_visits_monthly": 155000, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 468 }, { "website": "revealbot.com", "similarity_score": 89, "total_website_visits_monthly": 1400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 13242 }, { "website": "charzynska.pl", "similarity_score": 82, "total_website_visits_monthly": 22000, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3033 }, { "website": "roihunt.in", "similarity_score": 80, "total_website_visits_monthly": 6600, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 8088 }, { "website": "tweakyourbiz.com", "similarity_score": 80, "total_website_visits_monthly": 36900, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 2255 }, { "website": "smartly.io", "similarity_score": 80, "total_website_visits_monthly": 123200, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 435 }, { "website": "promotraffic.pl", "similarity_score": 80, "total_website_visits_monthly": 17400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3076 }, { "website": "karolakarlson.com", "similarity_score": 80, "total_website_visits_monthly": 16700, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4093 }, { "website": "adchieve.com", "similarity_score": 80, "total_website_visits_monthly": 15600, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4183 } ], "company_phone_numbers": [ "********", "********" ], "company_emails": [ "****@roihunter.com" ], "pricing_available": 1, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": 205, "product_reviews_aggregate_score": 4.853658536585366, "product_reviews_score_distribution": { "1": 0, "2": 0, "3": 4, "4": 22, "5": 179 }, "product_pricing_summary": [ { "details": null, "price": "Contact Us", "type": "ROI Hunter Pricing" } ], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 37, "technologies_used": [ { "technology": "hunter", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "bamboohr", "first_verified_at": "2024-09-30", "last_verified_at": "2025-03-24" }, { "technology": "martech", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" }, { "technology": "xero", "first_verified_at": "2024-09-16", "last_verified_at": "2025-03-31" }, { "technology": "python", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "figma", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "google sheets", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" }, { "technology": "javascript", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "google bigquery", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "google analytics", "first_verified_at": "2024-05-20", "last_verified_at": "2024-08-26" }, { "technology": "snapchat", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" }, { "technology": "youtube", "first_verified_at": "2024-07-22", "last_verified_at": "2024-12-09" }, { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2024-12-30" }, { "technology": "linkedin", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "html", "first_verified_at": "2024-07-22", "last_verified_at": "2024-12-09" }, { "technology": "mix", "first_verified_at": "2025-03-17", "last_verified_at": "2025-03-31" }, { "technology": "notion", "first_verified_at": "2024-04-22", "last_verified_at": "2024-09-30" }, { "technology": "facebook", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "impact", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "miro", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "smartlook", "first_verified_at": "2025-01-27", "last_verified_at": "2025-03-31" }, { "technology": "q4", "first_verified_at": "2024-08-12", "last_verified_at": "2025-03-31" }, { "technology": "workable", 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"work_life_balance_score": 4.7, "date": "2022-09" }, { "work_life_balance_score": 4.5, "date": "2022-11" }, { "work_life_balance_score": 4.6, "date": "2023-01" }, { "work_life_balance_score": 4.6, "date": "2023-02" }, { "work_life_balance_score": 4.8, "date": "2023-08" }, { "work_life_balance_score": 4.8, "date": "2023-09" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-03-25", "created_at": "2016-06-24", "industry_group_1": "Tech", "industry_group_2": null }
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