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Available data points
Metadata
company_id
31197254
source_id
69138684
unique_domain
1
unique_website
1
last_updated_at
2025-04-05
created_at
2020-12-15
description
Founded in 2020, Picky began as a skincare review community for K-beauty fans worldwide looking for the latest information on their favorite products. Today, Picky has grown into the largest influencer marketing platform for K-beauty brands, delivering scalable, high impact content through a global pool of beauty and skincare creators. With our core strengths in influencer acquisition, management and content strategy. Picky enables top and emerging K-beauty and skincare brands to reach a larger audience for their full funnel marketing strategies as well as seeding campaigns. Stop wasting time and effort on finding/negotiating with creators which can add up quickly for your marketing team. Start today with Picky! Live Chat: https://picky.channel.io/lounge Email: [email protected]
type
Privately Held
industry_group_1
Marketing
Firmographics
company_name
Picky
company_legal_name
Picky, Inc.
industry
Marketing Services
founded_year
2021
size_range
11-50 employees
employees_count
45
Locations
hq_country
South Korea
hq_country_iso2
KR
hq_country_iso3
KOR
hq_location
Seoul, South Korea
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
3250
followers_count_owler
1
Product overview
mobile_apps_exist
1
Funding
last_funding_round_name
Pre Seed Round - Picky
last_funding_round_announced_date
2021-01-13
last_funding_round_amount_raised
1302261
last_funding_round_amount_raised_currency
$
last_funding_round_num_investors
3
Technographics
num_technologies_used
38
Company websites and social media
website
https://www.gopicky.com
professional_network_url
https://www.professional-network.com/company/gopicky
financial_website_url
https://www.financial-website.com/organization/picky-8165
Website traffic
total_website_visits_monthly
96800
visits_change_monthly
13.32
rank_global
394774
rank_country
149574
rank_category
1914
bounce_rate
42.32
pages_per_visit
2.02
average_visit_duration_seconds
24
Workforce trends
active_job_postings_count
3
JSON data sample
{ "company_id": 31197254, "source_id": "69138684", "company_name": "Picky", "company_name_alias": [ "picky", "picky, inc." ], "company_legal_name": "Picky, Inc.", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nAwxRiiigAxRiiigBwHFFFFAj/9k=", "website": "https://www.gopicky.com", "professional_network_url": "https://www.professional-network.com/company/gopicky", "twitter_url": [ "https://www.twitter.com/go_picky" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/gopicky" ], "instagram_url": [ "https://www.instagram.com/go.picky" ], "pinterest_url": [], "tiktok_url": [ "https://www.tiktok.com/@go.picky" ], "youtube_url": [ "https://www.youtube.com/channel/ucjgzy6xetsl-6h9fvgeawcw" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/picky-8165", "stock_ticker": [], "is_b2b": 0, "industry": "Marketing Services", "sic_codes": [ "50", "508" ], "naics_codes": [ "44", "446" ], "categories_and_keywords": [ "beauty & personal care", "lifestyle > beauty and cosmetics (in united states)", "marketing", "influencer marketing", "content marketing", "skincare products", "korean makeup", "honest reviews", "giveaways", "k-beauty", "technology", "content-provider", "discovery-platform", "health-beauty", "beauty", "e-commerce", "information technology", "internet" ], "description": "Founded in 2020, Picky began as a skincare review community for K-beauty fans worldwide looking for the latest information on their favorite products. Today, Picky has grown into the largest influencer marketing platform for K-beauty brands, delivering scalable, high impact content through a global pool of beauty and skincare creators. With our core strengths in influencer acquisition, management and content strategy. Picky enables top and emerging K-beauty and skincare brands to reach a larger audience for their full funnel marketing strategies as well as seeding campaigns. Stop wasting time and effort on finding/negotiating with creators which can add up quickly for your marketing team. Start today with Picky! Live Chat: https://picky.channel.io/lounge Email: [email protected]", "description_enriched": "Picky is a company that offers Korean makeup and skincare products. They provide honest product reviews, discussion boards, ingredient analyses, and product testing events. They also have curated collections for various purposes.", "description_metadata_raw": "Discover top K-beauty products with honest reviews, discussions, and thrilling giveaways! Join us and explore the latest trends in K-beauty today.", "type": "Privately Held", "status": { "value": "active", "comment": "Acquisition Pending" }, "founded_year": "2021", "size_range": "11-50 employees", "employees_count": 45, "followers_count_professional_network": 3250, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Asia", "Eastern Asia", "APAC" ], "hq_country": "South Korea", "hq_country_iso2": "KR", "hq_country_iso3": "KOR", "hq_location": "Seoul, South Korea", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 1000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Pre Seed Round - Picky", "last_funding_round_announced_date": "2021-01-13", "last_funding_round_lead_investors": [ "Northern Light Venture Capital" ], "last_funding_round_amount_raised": 1302261, "last_funding_round_amount_raised_currency": "$", "last_funding_round_num_investors": 3, "funding_rounds": [ { "name": "Pre Seed Round - Picky", "announced_date": "2021-01-13", "lead_investors": [ "********" ], "amount_raised": 1302261, "amount_raised_currency": "$", "num_investors": 3 }, { "name": "Pre Seed Round - Picky", "announced_date": "2021-01-13", "lead_investors": [ "********" ], "amount_raised": 1320000, "amount_raised_currency": "$", "num_investors": 3 }, { "name": "Pre Seed Round - Picky", "announced_date": "2021-01-13", "lead_investors": [ "********" ], "amount_raised": 1300000, "amount_raised_currency": "$", "num_investors": 3 } ], "ownership_status": "Private", "parent_company_information": { "parent_company_name": "B2LiNK", "parent_company_website": "http://www.b2link.co.kr/", "date": "2022-01-01" }, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "influenster", "similarity_score": 15628 }, { "company_name": "supergreat", "similarity_score": 100000 }, { "company_name": "totalbeauty", "similarity_score": 92447 }, { "company_name": "beauty addict", "similarity_score": 7488 }, { "company_name": "galleri5", "similarity_score": null }, { "company_name": "temptalia", "similarity_score": 96628 }, { "company_name": "imbb", "similarity_score": 14728 }, { "company_name": "refinery29", "similarity_score": 15830 }, { "company_name": "the prowl", "similarity_score": 7607 }, { "company_name": "echosec systems", "similarity_score": null }, { "company_name": "opera", "similarity_score": null }, { "company_name": "collato", "similarity_score": null }, { "company_name": "newness", "similarity_score": 8498 }, { "company_name": "the beauty magazine", "similarity_score": 8232 }, { "company_name": "favful", "similarity_score": 22353 }, { "company_name": "makeup geek", "similarity_score": 21940 }, { "company_name": "getbeautytoday", "similarity_score": 6514 } ], "competitors_websites": [ { "website": "kbeautyhobbit.com", "similarity_score": 100, "total_website_visits_monthly": 28300, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 11870 }, { "website": "whatsinmyjar.com", "similarity_score": 98, "total_website_visits_monthly": 224300, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 1673 }, { "website": "theklog.co", "similarity_score": 98, "total_website_visits_monthly": 67500, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 6063 }, { "website": "ballagrio.com", "similarity_score": 97, "total_website_visits_monthly": 88000, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 3452 }, { "website": "stylekorean.com", "similarity_score": 94, "total_website_visits_monthly": 890100, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 259 }, { "website": "nomakenolife.com", "similarity_score": 93, "total_website_visits_monthly": 101000, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 2975 }, { "website": "coreelle.com", "similarity_score": 93, "total_website_visits_monthly": 60800, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 4578 }, { "website": "kherblog.com", "similarity_score": 92, "total_website_visits_monthly": 3600, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 36337 }, { "website": "jolse.com", "similarity_score": 92, "total_website_visits_monthly": 769100, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 236 }, { "website": "skincarisma.com", "similarity_score": 92, "total_website_visits_monthly": 363300, "category": "Lifestyle > Beauty and Cosmetics", "rank_category": 964 } ], "company_phone_numbers": [], "company_emails": [ "****@gopicky.com" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 1, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 38, "technologies_used": [ { "technology": "tiktok", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "tailwind", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "adobe", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "slack", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "impact", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "git", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "python", "first_verified_at": "2024-09-30", "last_verified_at": "2025-03-31" }, { "technology": "rds", "first_verified_at": "2024-12-30", "last_verified_at": "2025-03-31" }, { "technology": "figma", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "docker", "first_verified_at": "2024-09-30", "last_verified_at": "2025-03-31" }, { "technology": "adobe photoshop", "first_verified_at": "2025-03-24", "last_verified_at": "2025-03-31" }, { "technology": "linkedin", "first_verified_at": "2025-01-13", "last_verified_at": "2025-03-31" }, { "technology": "canva", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "storybook", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "well", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "webpack", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "flutter", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "zapier", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "java", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "react", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "youtube", "first_verified_at": "2024-05-20", "last_verified_at": "2024-10-18" }, { "technology": "shopify", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "github", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "html", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "sqs", "first_verified_at": "2024-09-02", "last_verified_at": "2025-03-31" }, { "technology": "mariadb", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-24" }, { "technology": "postgresql", "first_verified_at": "2025-01-27", "last_verified_at": "2025-03-31" }, { "technology": "sketch", "first_verified_at": "2024-11-13", "last_verified_at": "2025-03-31" }, { "technology": "instagram", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "notion", "first_verified_at": "2024-07-15", "last_verified_at": "2025-03-31" }, { "technology": "adobe creative cloud", "first_verified_at": "2025-03-24", "last_verified_at": "2025-03-31" }, { "technology": "microsoft", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "adobe illustrator", "first_verified_at": "2025-03-24", "last_verified_at": "2025-03-31" }, { "technology": "javascript", "first_verified_at": "2024-07-15", "last_verified_at": "2025-01-06" }, { "technology": "adobe xd", "first_verified_at": "2025-02-18", "last_verified_at": "2025-03-31" }, { "technology": "amp", "first_verified_at": "2025-03-24", "last_verified_at": "2025-03-31" }, { "technology": "sns", "first_verified_at": "2024-09-02", "last_verified_at": "2025-03-31" }, { "technology": "visa", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 96800, "visits_change_monthly": 13.32, "rank_global": 394774, "rank_country": 149574, "rank_category": 1914, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 42.32, "pages_per_visit": 2.02, "average_visit_duration_seconds": 24, "similarly_ranked_websites": [ "lanza.com", "nailcompany.com", "gopicky.com", "mamobot.com", "tanphysics.com", "whatsinmyjar.com", "gopicky.com", "ballagrio.com", "theklog.co", "kbeautyhobbit.com" ], "top_topics": [ "social network", "share", "music videos", "video", "web video" ], "company_employee_reviews_count": null, "company_employee_reviews_aggregate_score": null, "employee_reviews_score_breakdown": null, "employee_reviews_score_distribution": null, "active_job_postings_count": 3, "active_job_postings_titles": [ "Marketing Designer", "Software Engineer", "Brand Account Manager" ], "base_salary": [], "additional_pay": [], "total_salary": [], "employees_count_breakdown_by_seniority": { "employees_count_owner": 0, "employees_count_founder": 0, "employees_count_clevel": 0, "employees_count_partner": 2, "employees_count_vp": 0, "employees_count_head": 0, "employees_count_director": 2, "employees_count_manager": 2, "employees_count_senior": 1, "employees_count_intern": 4, "employees_count_specialist": 11, "employees_count_other_management": 5 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 1, "employees_count_hr": 0, "employees_count_legal": 0, "employees_count_marketing": 4, "employees_count_finance": 0, "employees_count_technical": 3, "employees_count_consulting": 3, "employees_count_operations": 0, "employees_count_product": 4, "employees_count_general_management": 4, "employees_count_administrative": 1, "employees_count_customer_service": 0, "employees_count_project_management": 0, "employees_count_design": 1, "employees_count_research": 0, "employees_count_trades": 0, "employees_count_real_estate": 0, "employees_count_education": 0, "employees_count_other_department": 6 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 0, "employees_count_southern_europe": 0, "employees_count_sub_saharan_africa": 0, "employees_count_central_asia": 0, "employees_count_northern_america": 9, "employees_count_australia_new_zealand": 1, "employees_count_northern_europe": 0, "employees_count_south_eastern_asia": 3, "employees_count_polynesia": 0, "employees_count_southern_asia": 0, "employees_count_northern_africa": 0, "employees_count_melanesia": 0, "employees_count_western_europe": 0, "employees_count_western_asia": 1, "employees_count_eastern_asia": 13, "employees_count_micronesia": 0, "employees_count_unknown": 0 }, "employees_count_by_country": [ { "country": "Indonesia", "employee_count": 2 }, { "country": "Australia", "employee_count": 1 }, { "country": "Vietnam", "employee_count": 1 }, { "country": "United States", "employee_count": 9 }, { "country": "South Korea", "employee_count": 13 }, { "country": "United Arab Emirates", "employee_count": 1 } ], "key_executives": [ { "member_id": 337371553, "member_full_name": "*******", "member_position_title": "Founder CEO" }, { "member_id": 499988837, "member_full_name": "*******", "member_position_title": "파트너" }, { "member_id": 443460522, "member_full_name": "*******", "member_position_title": "Director" }, { "member_id": 509241512, "member_full_name": "*******", "member_position_title": "US Director" } ], "key_employee_change_events": [], "key_executive_arrivals": [], "key_executive_departures": [], "employees_count_change": { "current": 45, "change_monthly": 2, "change_monthly_percentage": 4.651162790697675, "change_quarterly": 8, "change_quarterly_percentage": 21.62162162162162, "change_yearly": 9, "change_yearly_percentage": 25 }, "employees_count_by_month": [ { "employees_count": 11, "date": "2021-06" }, { "employees_count": 13, "date": "2021-08" }, { "employees_count": 21, "date": "2023-04" }, { "employees_count": 15, "date": "2022-04" }, { "employees_count": 14, "date": "2021-11" }, { "employees_count": 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"employee_reviews_score_senior_management_change": null, "employee_reviews_score_senior_management_by_month": [], "employee_reviews_score_work_life_balance_change": null, "employee_reviews_score_work_life_balance_by_month": [], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-04-05", "created_at": "2020-12-15", "industry_group_1": "Marketing", "industry_group_2": null }
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