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Available data points
Metadata
company_id
8274214
source_id
852608
unique_domain
1
unique_website
1
last_updated_at
2025-03-27
created_at
2016-06-25
description
Luma is an internationally acclaimed animation studio based in Johannesburg, South Africa. While we create beautiful animation, VFX and interactive experiences for almost any medium, we specialize in creating characters and bringing them to life. From our daily bread of TV commercials we have expanded to delivering content for film and TV both locally and internationally, as well as creating our own animated series and a variety of interactive content. We love what we do, and our passion shows in the quality of our work. We look forward to helping you realize your extraordinary vision and create something truly memorable.
type
Privately Held
industry_group_1
Animation
Firmographics
company_name
Luma Animation
company_legal_name
Luma Animation (Pty) Ltd.
industry
Animation
founded_year
2001
size_range
11-50 employees
employees_count
48
Locations
hq_country
South Africa
hq_country_iso2
ZA
hq_country_iso3
ZAF
hq_location
Johannesburg, South Africa
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
7607
followers_count_owler
1
Technographics
num_technologies_used
4
Company websites and social media
website
https://www.luma.co.za
professional_network_url
https://www.professional-network.com/company/luma-animation
financial_website_url
https://www.financial-website.com/organization/luma-b388
Website traffic
total_website_visits_monthly
1600
visits_change_monthly
36.75
rank_global
6622373
rank_category
36053
bounce_rate
33.91
pages_per_visit
2.62
average_visit_duration_seconds
89
Employee review score & changes
company_employee_reviews_count
6
company_employee_reviews_aggregate_score
3.6
JSON data sample
{ "company_id": 8274214, "source_id": "852608", "company_name": "Luma Animation", "company_name_alias": [ "luma animation", "luma", "luma animation (pty) ltd." ], "company_legal_name": "Luma Animation (Pty) Ltd.", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK\r\nCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQU\r\nFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAAyADIDASIA\r\nAhEBAxEB/8QAHwAAAQUBAQEBAQEAAAAAAAAAAAECAwQFBgcICQoL/8QAtRAAAgEDAwIEAwUFBAQA\r\nAAF9AQIDAAQRBRIhMUEGE1FhByJxFDKBkaEII0KxwRVS0fAkM2JyggkKFhcYGRolJicoKSo0NTY3\r\nODk6Q0RFRkdISUpTVFVWV1hZWmNkZWZnaGlqc3R1dnd4eXqDhIWGh4iJipKTlJWWl5iZmqKjpKWm\r\np6ipqrKztLW2t7i5usLDxMXGx8jJytLT1NXW19jZ2uHi4+Tl5ufo6erx8vP09fb3+Pn6/8QAHwEA\r\nAwEBAQEBAQEBAQAAAAAAAAECAwQFBgcICQoL/8QAtREAAgECBAQDBAcFBAQAAQJ3AAECAxEEBSEx\r\nBhJBUQdhcRMiMoEIFEKRobHBCSMzUvAVYnLRChYkNOEl8RcYGRomJygpKjU2Nzg5OkNERUZHSElK\r\nU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6goOEhYaHiImKkpOUlZaXmJmaoqOkpaanqKmqsrO0tba3\r\nuLm6wsPExcbHyMnK0tPU1dbX2Nna4uPk5ebn6Onq8vP09fb3+Pn6/9oADAMBAAIRAxEAPwD8qqKK\r\n98/YN8IaJ49/a2+HWg+I9KtNb0W9vJkubC+iEkMwFtMwDKeCAyg/hQB4Hiiv0L+IF58LPCP7TF78\r\nJho0aXK+IItGjnTwLoDxJ5siKpyybmCiQckZOM4r5t/bFh0GT4geH9S8PeGtO8JWWp6Bb3TaZpcQ\r\njhVxNPEWwAAWYRKSQACc8CgDwaiiigAooooAK+lP+CcH/J7Hwt/6/p//AEknr5rr6U/4Jwf8nsfC\r\n3/r+n/8ASSegDr/j1/ylFvP+x/0//wBH29eXftXf8hrwL/2K8H/pXd16P+0fqlron/BTHWNRvriO\r\n1srTxzZXE88zhEjjSWBmZmPAAAJJPTFdl8X/AILeAfGOs6TDc+MotTk0bTU0v+0ND8ReHhZ3W2WW\r\nTzIhcahHKFzMV+dATtzgAgUAfClFfTfxl/Zc8KeAPg4/jHR/FF/c6qlzbEaRc/YblHs5nniS5FxZ\r\n3E0XMttMgTcW/dsSBxn5koAKKKKACvoX/gn7r+meF/2wvhrqms6jaaTplvezGa9vp1hhiBtpgCzs\r\nQBkkDk9SK+eqKAP1a+PX7Dfwd+OXxg8VePJP2nvCejvrt4bs2CyWUwhyqjbv+1ru+71wK4H/AIdi\r\nfBr/AKOw8Kf98WX/AMm1+cm4+35Ubj7flQB+gH7Wfwn8H/BP9myHRPDnxV8MfECFIdL0qNdMvYDd\r\nl477VLuSRoI5HwmL1Vzk8qc9RX5/UE5ooAKKKKACiiigAooooAKKKKACiiigD//Z", "website": "https://www.luma.co.za", "professional_network_url": "https://www.professional-network.com/company/luma-animation", "twitter_url": [ "https://www.twitter.com/lumastudios" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/lumastudios" ], "instagram_url": [ "https://www.instagram.com/lumaanimation" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/channel/ucsrltbxi-naz5ve66qtun6w", "https://www.youtube.com/@lumaanimationstudio" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/luma-b388", "stock_ticker": [], "is_b2b": 0, "industry": "Animation", "sic_codes": [ "78", "781" ], "naics_codes": [ "51", "512" ], "categories_and_keywords": [ "animation", "computers electronics and technology > graphics multimedia and web design", "3d", "vfx", "cg", "tv commercials", "characters", "character animation", "award-winning", "compositing", "animation studio", "media-entertainment", "media", "3d technology", "film", "gaming" ], "description": "Luma is an internationally acclaimed animation studio based in Johannesburg, South Africa. While we create beautiful animation, VFX and interactive experiences for almost any medium, we specialize in creating characters and bringing them to life. From our daily bread of TV commercials we have expanded to delivering content for film and TV both locally and internationally, as well as creating our own animated series and a variety of interactive content. We love what we do, and our passion shows in the quality of our work. We look forward to helping you realize your extraordinary vision and create something truly memorable.", "description_enriched": "Luma Animation Studio is an award-winning animation studio located in the heart of south africa. They specialize in character animation, vfx, and compositing. They have a wide range of films, series, and commercials that have pushed the boundaries in character animation, vfx, and compositing.", "description_metadata_raw": "We are an animation, visual effects and design studio.", "type": "Privately Held", "status": { "value": "active", "comment": "Independent Company" }, "founded_year": "2001", "size_range": "11-50 employees", "employees_count": 48, "followers_count_professional_network": 7607, "followers_count_twitter": null, "followers_count_owler": 1, "hq_region": [ "Africa", "Sub-Saharan Africa", "Southern Africa", "EMEA" ], "hq_country": "South Africa", "hq_country_iso2": "ZA", "hq_country_iso3": "ZAF", "hq_location": "Johannesburg, South Africa", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": null, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 287592, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": null, "last_funding_round_announced_date": null, "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": null, "funding_rounds": [], "ownership_status": "Private", "parent_company_information": null, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": null, "acquisition_list_source_2": [], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "starcom", "similarity_score": null }, { "company_name": "legendary entertainment", "similarity_score": null }, { "company_name": "outfit7", "similarity_score": null }, { "company_name": "crown media", "similarity_score": null } ], "competitors_websites": [ { "website": "netron.no", "similarity_score": 100, "total_website_visits_monthly": 1300, "category": "Computers Electronics and Technology > Graphics Multimedia and Web Design", "rank_category": 39713 }, { "website": "fxschool.co.in", "similarity_score": 61, "total_website_visits_monthly": 0, "category": "Computers Electronics and Technology > Computers Electronics and Technology - Other", "rank_category": 0 }, { "website": "fabricengine.com", "similarity_score": 57, "total_website_visits_monthly": 0, "category": "Computers Electronics and Technology > Programming and Developer Software", "rank_category": 0 }, { "website": "c4dsky.com", "similarity_score": 57, "total_website_visits_monthly": 292900, "category": "Computers Electronics and Technology > Social Media Networks", "rank_category": 1526 }, { "website": "bitly.com", "similarity_score": 57, "total_website_visits_monthly": 6900000, "category": "Computers Electronics and Technology > Computers Electronics and Technology - Other", "rank_category": 264 }, { "website": "google.co.za", "similarity_score": 57, "total_website_visits_monthly": 19700000, "category": "Computers Electronics and Technology > Search Engines", "rank_category": 62 }, { "website": "blog.sina.com.cn", "similarity_score": 57, "total_website_visits_monthly": 2100000, "category": "Computers Electronics and Technology > Computers Electronics and Technology - Other", "rank_category": 0 }, { "website": "gizmodo.com", "similarity_score": 38, "total_website_visits_monthly": 16300000, "category": "Computers Electronics and Technology > Computers Electronics and Technology - Other", "rank_category": 171 }, { "website": "midnightvfx.co.za", "similarity_score": 38, "total_website_visits_monthly": 181, "category": "N/A", "rank_category": 0 }, { "website": "wideview.tv", "similarity_score": 29, "total_website_visits_monthly": 0, "category": "N/A", "rank_category": 0 } ], "company_phone_numbers": [ "********" ], "company_emails": [ "****@luma.co.za" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 0, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 4, "technologies_used": [ { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "adobe", "first_verified_at": "2024-12-23", "last_verified_at": "2025-03-31" }, { "technology": "medium", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "adobe premiere pro", "first_verified_at": "2025-02-20", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 1600, "visits_change_monthly": 36.75, "rank_global": 6622373, "rank_country": 0, "rank_category": 36053, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 0, "female_percentage": 0 }, "visits_breakdown_by_age": { "age_18_24_percentage": 0, "age_25_34_percentage": 0, "age_35_44_percentage": 0, "age_45_54_percentage": 0, "age_55_64_percentage": 0, "age_65_plus_percentage": 0 }, "bounce_rate": 33.91, "pages_per_visit": 2.62, "average_visit_duration_seconds": 89, "similarly_ranked_websites": [ "rulebyart.com", "cfd.or.jp", "luma.co.za", "coding-bear.com", "unichar.app", "c4dsky.com", "luma.co.za", "netron.no", "fxschool.co.in", "fabricengine.com" ], "top_topics": [], "company_employee_reviews_count": 6, "company_employee_reviews_aggregate_score": 3.6, "employee_reviews_score_breakdown": { "business_outlook": 1, "career_opportunities": 3.6, "ceo_approval": -1, "compensation_benefits": 3.3, "culture_values": 4.8, "diversity_inclusion": 4.5, "recommend": 1, "senior_management": 4.1, "work_life_balance": 3.9 }, "employee_reviews_score_distribution": { "1": 1, "2": 0, "3": 0, "4": 1, "5": 0 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Technical Animation Lead", "salary_p25": 404010.6, "salary_median": 419584.2, "salary_p75": 435157.8, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2019-07-20" }, { "title": "3D Animator", "salary_p25": 203186.77, "salary_median": 227679.84, "salary_p75": 252172.92, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2021-11-09" }, { "title": "Compositing Artist", "salary_p25": 201618.36, "salary_median": 209535.06, "salary_p75": 217451.76, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-05-17" }, { "title": "Project Manager", "salary_p25": 61326.75, "salary_median": 78527.02, "salary_p75": 100551.43, "currency": "USD", "pay_period": "ANNUAL", "salary_updated_at": "2024-06-06" }, { "title": "3D Generalist", "salary_p25": 186661.45, "salary_median": 404433.13, "salary_p75": 622204.81, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-07-07" }, { "title": "CG Artist", "salary_p25": 113499.13, "salary_median": 118254.53, "salary_p75": 123009.93, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-10-10" }, { "title": "Technical Animator", "salary_p25": 159971.28, "salary_median": 166998.72, "salary_p75": 174026.16, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-18" }, { "title": "3D Artist", "salary_p25": 313784.28, "salary_median": 324858.6, "salary_p75": 335932.92, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2020-08-12" }, { "title": "Junior Animator", "salary_p25": 173305.8, "salary_median": 179957.7, "salary_p75": 186609.6, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-18" } ], "additional_pay": [ { "title": "Project Manager", "additional_pay_values": [ { "additional_pay_p25": 4424.64, "additional_pay_median": 5899.51, "additional_pay_p75": 8259.32, "additional_pay_type": "Cash Bonus" } ], "currency": "USD", "pay_period": "ANNUAL", "salary_updated_at": "2024-06-06" }, { "title": "Technical Animator", "additional_pay_values": [ { "additional_pay_p25": 3831.56, "additional_pay_median": 4013.08, "additional_pay_p75": 4194.6, "additional_pay_type": "Cash Bonus" } ], "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-18" } ], "total_salary": [ { "title": "3D Artist", "salary_p25": 311736.6, "salary_median": 325678.32, "salary_p75": 339620.04, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2020-08-12" }, { "title": "Compositing Artist", "salary_p25": 201843.1, "salary_median": 209929.39, 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"MONTHLY", "salary_updated_at": "2021-11-09" }, { "title": "Project Manager", "salary_p25": 65751.38, "salary_median": 84426.53, "salary_p75": 108810.74, "currency": "USD", "pay_period": "ANNUAL", "salary_updated_at": "2024-06-06" }, { "title": "Junior Animator", "salary_p25": 172328.4, "salary_median": 178889.4, "salary_p75": 185450.4, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-18" } ], "employees_count_breakdown_by_seniority": { "employees_count_owner": 1, "employees_count_founder": 0, "employees_count_clevel": 1, "employees_count_partner": 0, "employees_count_vp": 0, "employees_count_head": 1, "employees_count_director": 1, "employees_count_manager": 0, "employees_count_senior": 3, "employees_count_intern": 3, "employees_count_specialist": 23, "employees_count_other_management": 3 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 0, "employees_count_hr": 0, "employees_count_legal": 0, "employees_count_marketing": 0, "employees_count_finance": 0, "employees_count_technical": 4, "employees_count_consulting": 0, "employees_count_operations": 1, "employees_count_product": 1, "employees_count_general_management": 2, "employees_count_administrative": 1, "employees_count_customer_service": 0, "employees_count_project_management": 0, "employees_count_design": 22, "employees_count_research": 0, "employees_count_trades": 0, "employees_count_real_estate": 0, "employees_count_education": 0, "employees_count_other_department": 5 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 0, "employees_count_southern_europe": 0, "employees_count_sub_saharan_africa": 36, "employees_count_central_asia": 0, "employees_count_northern_america": 0, "employees_count_australia_new_zealand": 0, "employees_count_northern_europe": 0, "employees_count_south_eastern_asia": 0, "employees_count_polynesia": 0, "employees_count_southern_asia": 0, "employees_count_northern_africa": 0, "employees_count_melanesia": 0, "employees_count_western_europe": 0, "employees_count_western_asia": 0, "employees_count_eastern_asia": 0, "employees_count_micronesia": 0, "employees_count_unknown": 0 }, "employees_count_by_country": [ { "country": "South Africa", "employee_count": 36 } ], "key_executives": [ { "member_id": 64566195, "member_full_name": "*******", "member_position_title": "Head Of 3D" }, { "member_id": 88128960, "member_full_name": "*******", "member_position_title": "Senior Technical Director" }, { "member_id": 196500702, "member_full_name": "*******", "member_position_title": "CEO" }, { "member_id": 230246091, "member_full_name": "*******", "member_position_title": "General" }, { "member_id": 270166082, "member_full_name": "*******", "member_position_title": "Owner" } ], "key_employee_change_events": [], "key_executive_arrivals": [], "key_executive_departures": [], "employees_count_change": { "current": 48, "change_monthly": 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"2024-05" }, { "work_life_balance_score": 3.9, "date": "2023-12" }, { "work_life_balance_score": 3.9, "date": "2024-01" }, { "work_life_balance_score": 4.4, "date": "2022-07" }, { "work_life_balance_score": 4.4, "date": "2022-10" }, { "work_life_balance_score": 3.9, "date": "2025-02" }, { "work_life_balance_score": 3.8, "date": "2023-03" }, { "work_life_balance_score": 3.9, "date": "2024-09" }, { "work_life_balance_score": 3.9, "date": "2023-10" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-03-27", "created_at": "2016-06-25", "industry_group_1": "Animation", "industry_group_2": null }
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