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Available data points
Metadata
company_id
30479001
source_id
361660
unique_domain
1
unique_website
1
last_updated_at
2025-03-26
created_at
2018-01-17
description
AutoTrader.co.za is a professional online automotive marketplace. Proud of our 27-year history. Our people work hard to ensure that we are indisputably the leading media market space for buyers & sellers across all types of vehicles! Our website, mobile site and mobile apps enjoy more than 5 million visits per month. Equally impressive is our inventory of over 70 000 vehicles. Have a look at https://www.autotrader.co.za AutoTrader, SA’s No.1 for buying and selling used and new cars. The fastest and easiest way to find cars, bikes, leisure, boats, trucks, commercial, plant, farm, car spares, accessories and more. The trusted motoring marketplace. Visit autotrader.co.za on desktop, mobile or download our Android or iOS applications.
type
Privately Held
industry_group_1
Advertising Services
Firmographics
company_name
AutoTraderSA
industry
Advertising Services
founded_year
1992
size_range
201-500 employees
employees_count
145
Locations
hq_country
South Africa
hq_country_iso2
ZA
hq_country_iso3
ZAF
hq_location
Randburg, Gauteng, South Africa
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
23560
followers_count_owler
2
Product overview
is_downloadable
1
mobile_apps_exist
1
Funding
last_funding_round_name
Private Equity Round - Autotrader (South Africa)
last_funding_round_announced_date
2013-10-24
last_funding_round_num_investors
1
Acquisitions
num_acquisitions_source_2
1
Technographics
num_technologies_used
6
Company websites and social media
website
https://www.autotrader.co.za
professional_network_url
https://www.professional-network.com/company/autotrader-south-africa
financial_website_url
https://www.financial-website.com/organization/autotrader-south-africa
Website traffic
total_website_visits_monthly
10900000
visits_change_monthly
8.38
rank_global
3006
rank_country
16
rank_category
1
bounce_rate
28.06
pages_per_visit
10.58
average_visit_duration_seconds
316
Employee review score & changes
company_employee_reviews_count
9
company_employee_reviews_aggregate_score
3.6
JSON data sample
{ "company_id": 30479001, "source_id": "361660", "company_name": "AutoTraderSA", "company_name_alias": [ "autotradersa", "autotrader (south africa)", "auto trader south africa", "autotrader" ], "company_legal_name": null, "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nooAKKKKAP//Z", "website": "https://www.autotrader.co.za", "professional_network_url": "https://www.professional-network.com/company/autotrader-south-africa", "twitter_url": [ "https://www.twitter.com/autotradersa" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/autotradersa", "https://www.facebook.com/autotraderrsa" ], "instagram_url": [ "https://www.instagram.com/autotradersa" ], "pinterest_url": [], "tiktok_url": [ "https://www.tiktok.com/@autotrader_sa" ], "youtube_url": [ "https://www.youtube.com/c/autotradersa" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/autotrader-south-africa", "stock_ticker": [], "is_b2b": 0, "industry": "Advertising Services", "sic_codes": [], "naics_codes": [], "categories_and_keywords": [ "automotive", "vehicles > vehicles - other (in south africa)", "car insurance", "used cars", "car finance", "new cars", "car marketplace", "e-commerce", "marketplace", "online portals" ], "description": "AutoTrader.co.za is a professional online automotive marketplace. Proud of our 27-year history. Our people work hard to ensure that we are indisputably the leading media market space for buyers & sellers across all types of vehicles! Our website, mobile site and mobile apps enjoy more than 5 million visits per month. Equally impressive is our inventory of over 70 000 vehicles. Have a look at https://www.autotrader.co.za AutoTrader, SA’s No.1 for buying and selling used and new cars. The fastest and easiest way to find cars, bikes, leisure, boats, trucks, commercial, plant, farm, car spares, accessories and more. The trusted motoring marketplace. Visit autotrader.co.za on desktop, mobile or download our Android or iOS applications.", "description_enriched": "The company is a car marketplace in South Africa that offers a wide selection of new and used cars for sale. They provide services such as car finance, car insurance, and electric cars charging maps. The company aims to reach the biggest and most serious audience of car buyers and offers complete financial flexibility. They also provide car news and advice, as well as tools and services for car buyers.", "description_metadata_raw": "Search the largest selection of new and used cars for sale on South Africa's leading car marketplace.", "type": "Privately Held", "status": { "value": "active", "comment": "Merged" }, "founded_year": "1992", "size_range": "201-500 employees", "employees_count": 145, "followers_count_professional_network": 23560, "followers_count_twitter": null, "followers_count_owler": 2, "hq_region": [ "Africa", "Sub-Saharan Africa", "Southern Africa", "EMEA" ], "hq_country": "South Africa", "hq_country_iso2": "ZA", "hq_country_iso3": "ZAF", "hq_location": "Randburg, Gauteng, South Africa", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": 10000000, "annual_revenue_range_to": 15000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 10000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Private Equity Round - Autotrader (South Africa)", "last_funding_round_announced_date": "2013-10-24", "last_funding_round_lead_investors": [ "Bopa Moruo" ], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": 1, "funding_rounds": [ { "name": "Private Equity Round - Autotrader (South Africa)", "announced_date": "2013-10-24", "lead_investors": [ "********" ], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 } ], "ownership_status": "Private", "parent_company_information": { "parent_company_name": "OLX Group", "parent_company_website": "https://www.olxgroup.com/", "date": "2017-11-01" }, "acquired_by_summary": null, "num_acquisitions_source_1": null, "acquisition_list_source_1": [], "num_acquisitions_source_2": 1, "acquisition_list_source_2": [ { "acquiree_name": "OLX South Africa", "announced_date": "2017-11-02", "price": null, "currency": null } ], "num_acquisitions_source_5": null, "acquisition_list_source_5": [], "competitors": [ { "company_name": "autozone", "similarity_score": 100000 }, { "company_name": "cargurus", "similarity_score": 99998 }, { "company_name": "alfa romeo", "similarity_score": 99994 }, { "company_name": "carvana", "similarity_score": 99993 }, { "company_name": "carmax", "similarity_score": 99995 }, { "company_name": "goldwagen", "similarity_score": 99999 }, { "company_name": "acv auctions", "similarity_score": 99996 }, { "company_name": "truecar", "similarity_score": 99991 }, { "company_name": "autotrader", "similarity_score": 99992 }, { "company_name": "copart", "similarity_score": 99997 } ], "competitors_websites": [ { "website": "cars.co.za", "similarity_score": 100, "total_website_visits_monthly": 4900000, "category": "Vehicles > Vehicles - Other", "rank_category": 56 }, { "website": "automart.co.za", "similarity_score": 87, "total_website_visits_monthly": 275300, "category": "Vehicles > Vehicles - Other", "rank_category": 1418 }, { "website": "carfind.co.za", "similarity_score": 87, "total_website_visits_monthly": 379700, "category": "Vehicles > Vehicles - Other", "rank_category": 629 }, { "website": "wesbank.co.za", "similarity_score": 67, "total_website_visits_monthly": 608700, "category": "Vehicles > Vehicles - Other", "rank_category": 675 }, { "website": "toyota.co.za", "similarity_score": 67, "total_website_visits_monthly": 700700, "category": "Vehicles > Makes and Models", "rank_category": 194 }, { "website": "webuycars.co.za", "similarity_score": 63, "total_website_visits_monthly": 4800000, "category": "Vehicles > Automotive Industry", "rank_category": 35 }, { "website": "carmag.co.za", "similarity_score": 62, "total_website_visits_monthly": 610900, "category": "Vehicles > Vehicles - Other", "rank_category": 977 }, { "website": "motusselect.co.za", "similarity_score": 59, "total_website_visits_monthly": 160900, "category": "Vehicles > Vehicles - Other", "rank_category": 2493 }, { "website": "suzukiauto.co.za", "similarity_score": 57, "total_website_visits_monthly": 771800, "category": "Vehicles > Vehicles - Other", "rank_category": 795 }, { "website": "chery.co.za", "similarity_score": 56, "total_website_visits_monthly": 120200, "category": "Vehicles > Vehicles - Other", "rank_category": 3659 } ], "company_phone_numbers": [ "********", "********" ], "company_emails": [ "****@autotrader.co.za" ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 1, "mobile_apps_exist": 1, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": null, "product_reviews_aggregate_score": null, "product_reviews_score_distribution": null, "product_pricing_summary": [], "num_news_articles": null, "news_articles": [], "num_technologies_used": 6, "technologies_used": [ { "technology": "php", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "google analytics", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" }, { "technology": "well", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "stats", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "amp", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "mysql", "first_verified_at": "2025-03-03", "last_verified_at": "2025-03-31" } ], "total_website_visits_monthly": 10900000, "visits_change_monthly": 8.38, "rank_global": 3006, "rank_country": 16, "rank_category": 1, "visits_breakdown_by_country": [], "visits_breakdown_by_gender": { "male_percentage": 64.34, "female_percentage": 35.66 }, "visits_breakdown_by_age": { "age_18_24_percentage": 14.03, "age_25_34_percentage": 26.25, "age_35_44_percentage": 18.62, "age_45_54_percentage": 16.48, "age_55_64_percentage": 13.5, "age_65_plus_percentage": 11.13 }, "bounce_rate": 28.06, "pages_per_visit": 10.58, "average_visit_duration_seconds": 316, "similarly_ranked_websites": [ "autotrader.co.za", "cars.co.za", "gobid.co.za", "carfind.co.za", "wesbank.co.za", "autotrader.co.za", "cars.co.za", "wesbank.co.za", "carfind.co.za", "automart.co.za" ], "top_topics": [ "south africa", "news", "africa", "south", "business" ], "company_employee_reviews_count": 9, "company_employee_reviews_aggregate_score": 3.6, "employee_reviews_score_breakdown": { "business_outlook": 0.91, "career_opportunities": 2.8, "ceo_approval": 1, "compensation_benefits": 2.7, "culture_values": 3.6, "diversity_inclusion": 3.5, "recommend": 0.59, "senior_management": 3, "work_life_balance": 3.5 }, "employee_reviews_score_distribution": { "1": 0, "2": 0, "3": 1, "4": 1, "5": 0 }, "active_job_postings_count": null, "active_job_postings_titles": [], "base_salary": [ { "title": "Customer Service", "salary_p25": 195217.15, "salary_median": 203737.91, "salary_p75": 212258.67, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2017-02-01" }, { "title": "Credit Controller", "salary_p25": 243674.96, "salary_median": 252106.2, "salary_p75": 260537.43, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-03-01" }, { "title": "Photo Agent", "salary_p25": 116247.6, "salary_median": 120864.6, "salary_p75": 125481.6, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2022-02-11" }, { "title": "Territory Photo Agent", "salary_p25": 83792.96, "salary_median": 87268.81, "salary_p75": 90744.67, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-31" }, { "title": "Business Analyst", "salary_p25": 57054.6, "salary_median": 59507.4, "salary_p75": 61960.2, "currency": "CAD", "pay_period": "ANNUAL", "salary_updated_at": "2022-07-06" }, { "title": "Account Executive", "salary_p25": 142806, "salary_median": 149277.75, "salary_p75": 155749.5, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2020-03-23" } ], "additional_pay": [ { "title": "Account Executive", "additional_pay_values": [ { "additional_pay_p25": 13912.85, "additional_pay_median": 14473.37, "additional_pay_p75": 15033.89, "additional_pay_type": "Commission Sharing" } ], "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2020-03-23" }, { "title": "Territory Photo Agent", "additional_pay_values": [ { "additional_pay_p25": 14115.15, "additional_pay_median": 14691.47, "additional_pay_p75": 15267.79, "additional_pay_type": "Commission Sharing" } ], "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-31" }, { "title": "Credit Controller", "additional_pay_values": [ { "additional_pay_p25": 848906.55, "additional_pay_median": 887987.83, "additional_pay_p75": 927069.12, "additional_pay_type": "Cash Bonus" } ], "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-03-01" } ], "total_salary": [ { "title": "Territory Photo Agent", "salary_p25": 98481.67, "salary_median": 102332.31, "salary_p75": 106182.96, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2024-01-31" }, { "title": "Business Analyst", "salary_p25": 58174.2, "salary_median": 60374.4, "salary_p75": 62574.6, "currency": "CAD", "pay_period": "ANNUAL", "salary_updated_at": "2022-07-06" }, { "title": "Photo Agent", "salary_p25": 114674.4, "salary_median": 119609.4, "salary_p75": 124544.4, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2022-02-11" }, { "title": "Account Executive", "salary_p25": 156809.65, "salary_median": 163162.07, "salary_p75": 169514.48, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2020-03-23" }, { "title": "Customer Service", "salary_p25": 192988.61, "salary_median": 202268.78, "salary_p75": 211548.95, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2017-02-01" }, { "title": "Credit Controller", "salary_p25": 1093370.9, "salary_median": 1139200.58, "salary_p75": 1185030.26, "currency": "ZAR", "pay_period": "MONTHLY", "salary_updated_at": "2023-03-01" } ], "employees_count_breakdown_by_seniority": { "employees_count_owner": 0, "employees_count_founder": 0, "employees_count_clevel": 1, "employees_count_partner": 1, "employees_count_vp": 0, "employees_count_head": 1, "employees_count_director": 3, "employees_count_manager": 17, "employees_count_senior": 5, "employees_count_intern": 0, "employees_count_specialist": 46, "employees_count_other_management": 7 }, "employees_count_breakdown_by_department": { "employees_count_medical": 0, "employees_count_sales": 16, "employees_count_hr": 3, "employees_count_legal": 2, "employees_count_marketing": 12, "employees_count_finance": 4, "employees_count_technical": 4, "employees_count_consulting": 2, "employees_count_operations": 4, "employees_count_product": 1, "employees_count_general_management": 1, "employees_count_administrative": 0, "employees_count_customer_service": 13, "employees_count_project_management": 0, "employees_count_design": 2, "employees_count_research": 3, "employees_count_trades": 1, "employees_count_real_estate": 0, "employees_count_education": 0, "employees_count_other_department": 13 }, "employees_count_breakdown_by_region": { "employees_count_eastern_europe": 0, "employees_count_latin_america": 0, "employees_count_southern_europe": 0, "employees_count_sub_saharan_africa": 76, "employees_count_central_asia": 0, 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