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Get to know our data at a glance with this sample company profile. We cover everything you need to know about France Advertising Services companies.
Available data points
Metadata
company_id
11305653
source_id
202220
unique_domain
1
unique_website
1
last_updated_at
2025-04-02
created_at
2017-04-22
description
Equativ is a leading independent adtech platform built to serve the interests of both advertisers and publishers. We provide brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Visit Equativ.com to learn more about our offerings and how we can help you achieve your advertising goals!
type
Privately Held
industry_group_1
Advertising Services
Firmographics
company_name
Equativ
company_legal_name
Smart AdServer, SAS.
is_b2b
1
industry
Advertising Services
size_range
201-500 employees
employees_count
587
Locations
hq_country
France
hq_country_iso2
FR
hq_country_iso3
FRA
hq_location
Paris, France
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
37601
followers_count_twitter
2387
followers_count_owler
2
Product overview
is_downloadable
1
product_reviews_count
12
product_reviews_aggregate_score
4.166666666666667
Funding
last_funding_round_name
Debt Financing - Equativ
last_funding_round_announced_date
2021-07-01
last_funding_round_num_investors
1
Acquisitions
num_acquisitions_source_1
14
num_acquisitions_source_2
5
Technographics
num_technologies_used
106
Company websites and social media
website
https://www.equativ.com
professional_network_url
https://www.professional-network.com/company/equativ
financial_website_url
https://www.financial-website.com/organization/smart-adserver
Website traffic
total_website_visits_monthly
184000
visits_change_monthly
71.97
rank_global
170893
rank_country
36826
rank_category
95
bounce_rate
48.54
pages_per_visit
5.33
average_visit_duration_seconds
210
Employee review score & changes
company_employee_reviews_count
211
company_employee_reviews_aggregate_score
4.4
Workforce trends
active_job_postings_count
29
JSON data sample
{ "company_id": 11305653, "source_id": "202220", "company_name": "Equativ", "company_name_alias": [ "equativ", "smart adserver, sas." ], "company_legal_name": "Smart AdServer, SAS.", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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", "website": "https://www.equativ.com", "professional_network_url": "https://www.professional-network.com/company/equativ", "twitter_url": [ "https://www.twitter.com/equativ" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/equativformerlysmart", "https://www.facebook.com/smartadmonetizationplatform" ], "instagram_url": [ "https://www.instagram.com/equativ__" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/c/smartadserveren", "https://www.youtube.com/@equativ" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/smart-adserver", "stock_ticker": [], "is_b2b": 1, "industry": "Advertising Services", "sic_codes": [], "naics_codes": [], "categories_and_keywords": [ "advertising technology", "publisher ad server software", "equativ", "publisher ad server", "supply side platform (ssp)", "app monetization platforms", "business and consumer services > digital marketing (in india)", "ad serving", "video ad serving", "mobile ad serving", "online advertising", "online marketing", "digital marketing", "digital campaigns tracking", "real time bidding", "rtb", "display advertising", "mobile advertising", "full stack ad technology platform", "connected tv", "demand side platform (dsp)", "ad tech", "technology", "adtech", "advertising", "platform", "ad server", "advertising platforms", "marketing", "digital marketplace", "privacy-first digital ecosystem", "specialized services", "monetization solutions" ], "description": "Equativ is a leading independent adtech platform built to serve the interests of both advertisers and publishers. We provide brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. \t\t\t\t\t\t We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.\t\t \t\t\t Visit Equativ.com to learn more about our offerings and how we can help you achieve your advertising goals!", "description_enriched": "Equativ is a company that provides advertising technology solutions to help advertisers engage target audiences, earn monetization solutions to help publishers optimize revenue, and enhance specialized services. They offer a digital marketplace, specialized services, and a privacy-first digital ecosystem.", "description_metadata_raw": "Equativ - Built To Fulfill The Promise Of Advertising Technology", "type": "Privately Held", "status": { "value": "active", "comment": "Merged" }, "founded_year": null, "size_range": "201-500 employees", "employees_count": 587, "followers_count_professional_network": 37601, "followers_count_twitter": 2387, "followers_count_owler": 2, "hq_region": [ "Europe", "Western Europe", "EMEA", "EU" ], "hq_country": "France", "hq_country_iso2": "FR", "hq_country_iso3": "FRA", "hq_location": "Paris, France", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": null, "source_6_annual_revenue_range": { "annual_revenue_range_from": 100000000, "annual_revenue_range_to": 200000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 110000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": { "annual_revenue": 197076961, "annual_revenue_currency": "€" } }, "revenue_quarterly": null, "income_statements": [ { "cost_of_goods_sold": 100771400, "cost_of_goods_sold_currency": "€", "ebit": 386524, "ebitda": null, "ebitda_margin": null, "ebit_margin": 0.0031113684840599156, "earnings_per_share": null, "gross_profit": 23458180, "gross_profit_margin": 0.18882926272470696, "income_tax_expense": -772537, "interest_expense": 13057, "interest_income": null, "net_income": 965000, "period_display_end_date": "FY, 2019", "period_end_date": "2019-12-31", "period_type": "fiscal_year", "pre_tax_profit": 73591, "revenue": 124229580, "total_operating_expense": 25835853 }, { "cost_of_goods_sold": 106402914, "cost_of_goods_sold_currency": "€", "ebit": -468440, "ebitda": null, "ebitda_margin": null, "ebit_margin": -0.0035451778403075384, "earnings_per_share": null, "gross_profit": 25731501, "gross_profit_margin": 0.19473731351518073, "income_tax_expense": -866901, "interest_expense": 38789, "interest_income": null, "net_income": -198263, "period_display_end_date": "FY, 2020", "period_end_date": "2020-12-31", "period_type": "fiscal_year", "pre_tax_profit": -923174, "revenue": 132134415, "total_operating_expense": 28936920 }, { "cost_of_goods_sold": 160698953, "cost_of_goods_sold_currency": "€", "ebit": 6506228, "ebitda": null, "ebitda_margin": null, "ebit_margin": 0.03301364079792158, "earnings_per_share": null, "gross_profit": 36378008, "gross_profit_margin": 0.18458782708751023, "income_tax_expense": 409940, "interest_expense": 137260, "interest_income": null, "net_income": 5862470, "period_display_end_date": "FY, 2021", "period_end_date": "2021-12-31", "period_type": "fiscal_year", "pre_tax_profit": 7191213, "revenue": 197076961, "total_operating_expense": 33975702 } ], "stock_information": [], "last_funding_round_name": "Debt Financing - Equativ", "last_funding_round_announced_date": "2021-07-01", "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": 1, "funding_rounds": [ { "name": "Debt Financing - Equativ", "announced_date": "2021-07-01", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 }, { "name": "Post-IPO Debt - Equativ", "announced_date": "2021-07-01", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 }, { "name": "Venture Round - Equativ", "announced_date": "2021-01-01", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 } ], "ownership_status": "Private", "parent_company_information": { "parent_company_name": "Sharethrough, Inc.", "parent_company_website": "https://www.sharethrough.com/", "date": "2024-06-01" }, "acquired_by_summary": { "acquirer_name": "Bridgepoint", "announced_date": "2023-02-23", "price": null, "currency": null }, "num_acquisitions_source_1": 14, "acquisition_list_source_1": [ { "acquiree_name": "Communication Smart Adserver Canada", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Liquidm Gmbh", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Do Brasil Lta", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Esdana SL", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Gmbh", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Information (Beiing)", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Italia", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver ITS (Shangai)", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Mexioue", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Polska so zoo", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Singapore Pte Ltd", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Smart Adserver Usa", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "LiquidM", "announced_date": "2019-12-31", "price": null, "currency": null }, { "acquiree_name": "DynAdmic", "announced_date": "2021-07-05", "price": null, "currency": null } ], "num_acquisitions_source_2": 5, "acquisition_list_source_2": [ { "acquiree_name": "Kamino Retail", "announced_date": "2024-09-26", "price": null, "currency": null }, { "acquiree_name": "Sharethrough", "announced_date": "2024-06-12", "price": null, "currency": null }, { "acquiree_name": "Dynadmic", "announced_date": "2021-06-29", "price": null, "currency": null }, { "acquiree_name": "LiquidM", "announced_date": "2019-12-18", "price": null, "currency": null }, { "acquiree_name": "Insideall", "announced_date": "2019-07-01", "price": null, "currency": null } ], "num_acquisitions_source_5": 1, "acquisition_list_source_5": [ { "acquiree_name": "Kamino Retail", "announced_date": "2024-09-01", "price": null, "currency": null } ], "competitors": [ { "company_name": "generate uk", "similarity_score": 99995 }, { "company_name": "exads", "similarity_score": 100000 }, { "company_name": "showpad", "similarity_score": 99996 }, { "company_name": "pitcher", "similarity_score": 99997 }, { "company_name": "hybrid theory", "similarity_score": null }, { "company_name": "the trade desk", "similarity_score": null }, { "company_name": "adform", "similarity_score": null }, { "company_name": "amobee", "similarity_score": 99999 }, { "company_name": "mediamath", "similarity_score": null }, { "company_name": "mediasmart mobile s.l.", "similarity_score": 99998 } ], "competitors_websites": [ { "website": "adkernel.com", "similarity_score": 100, "total_website_visits_monthly": 26400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3035 }, { "website": "monetizemore.com", "similarity_score": 100, "total_website_visits_monthly": 129400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 708 }, { "website": "arabyads.com", "similarity_score": 100, "total_website_visits_monthly": 17100, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4172 }, { "website": "onlinezebra.com", "similarity_score": 99, "total_website_visits_monthly": 13800, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4316 }, { "website": "triario.co", "similarity_score": 97, "total_website_visits_monthly": 12400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4863 }, { "website": "audiogo.com", "similarity_score": 97, "total_website_visits_monthly": 44300, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 1964 }, { "website": "houseofmarketers.com", "similarity_score": 97, "total_website_visits_monthly": 56100, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 1580 }, { "website": "ladder.io", "similarity_score": 97, "total_website_visits_monthly": 39800, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 2019 }, { "website": "agital.com", "similarity_score": 97, "total_website_visits_monthly": 19200, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3527 }, { "website": "asknicely.com", "similarity_score": 96, "total_website_visits_monthly": 32500, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 2692 } ], "company_phone_numbers": [ "********" ], "company_emails": [ "****@equativ.com." ], "pricing_available": 0, "free_trial_available": 0, "demo_available": 0, "is_downloadable": 1, "mobile_apps_exist": 0, "online_reviews_exist": 0, "documentation_exist": 0, "product_reviews_count": 12, "product_reviews_aggregate_score": 4.166666666666667, "product_reviews_score_distribution": { "1": 0, "2": 0, "3": 1, "4": 8, "5": 3 }, "product_pricing_summary": [], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 106, "technologies_used": [ { "technology": "google workspace", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "nosql", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "nunit", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "hunter", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "redux", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "microsoft", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "html", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "adobe", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "salesforce", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "kubernetes", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "dun & bradstreet", "first_verified_at": "2024-04-22", "last_verified_at": "2024-09-16" }, { "technology": "c", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "git", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "google ads", "first_verified_at": "2024-04-04", "last_verified_at": "2024-07-15" }, { "technology": "medium", "first_verified_at": "2024-04-04", "last_verified_at": "2024-05-13" }, { "technology": "react", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "okta", "first_verified_at": "2024-04-22", "last_verified_at": "2024-09-16" }, { "technology": "datadog", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "bamboo", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "martech", "first_verified_at": "2024-11-04", "last_verified_at": "2025-03-31" }, { "technology": "terraform", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" 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"work_life_balance_score": 4.4, "date": "2025-02" }, { "work_life_balance_score": 4.4, "date": "2024-05" }, { "work_life_balance_score": 4.4, "date": "2022-11" }, { "work_life_balance_score": 4.5, "date": "2023-01" }, { "work_life_balance_score": 4.5, "date": "2023-02" }, { "work_life_balance_score": 4.5, "date": "2023-08" }, { "work_life_balance_score": 4.5, "date": "2023-09" }, { "work_life_balance_score": 4.4, "date": "2024-06" } ], "expired_domain": 0, "unique_domain": 1, "unique_website": 1, "last_updated_at": "2025-04-02", "created_at": "2017-04-22", "industry_group_1": "Advertising Services", "industry_group_2": null }
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