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Available data points
Metadata
company_id
9874962
source_id
3199750
unique_domain
1
unique_website
1
last_updated_at
2025-04-02
created_at
2016-09-13
description
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Join our global team to transform ad experiences for brands and their consumers.
type
Privately Held
industry_group_1
Advertising Services
Firmographics
company_name
Smartly
company_legal_name
Smartly.io Solutions Oy
is_b2b
1
industry
Advertising Services
founded_year
2013
size_range
501-1000 employees
employees_count
882
Locations
hq_country
Finland
hq_country_iso2
FI
hq_country_iso3
FIN
hq_location
Helsinki, Finland
hq_full_address
*******
Follower counts & changes
followers_count_professional_network
44312
followers_count_twitter
2281
followers_count_owler
663
Product overview
product_reviews_count
468
product_reviews_aggregate_score
4.538461538461538
Funding
last_funding_round_name
Venture Round - Smartly.io
last_funding_round_announced_date
2019-11-29
last_funding_round_num_investors
1
Acquisitions
num_acquisitions_source_1
2
num_acquisitions_source_2
2
Technographics
num_technologies_used
105
Company websites and social media
website
https://www.smartly.io
professional_network_url
https://www.professional-network.com/company/smartly-io
financial_website_url
https://www.financial-website.com/organization/smartly-io
Website traffic
total_website_visits_monthly
123200
visits_change_monthly
6
rank_global
211663
rank_country
12120
rank_category
20
bounce_rate
37.56
pages_per_visit
7.46
average_visit_duration_seconds
510
Employee review score & changes
company_employee_reviews_count
284
company_employee_reviews_aggregate_score
3.3
Workforce trends
active_job_postings_count
45
JSON data sample
{ "company_id": 9874962, "source_id": "3199750", "company_name": "Smartly", "company_name_alias": [ "smartly", "smartly.io", "smartly.io solutions oy" ], "company_legal_name": "Smartly.io Solutions Oy", "company_logo": "/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsK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\r\nr7un8EfRHqx2R//Z", "website": "https://www.smartly.io", "professional_network_url": "https://www.professional-network.com/company/smartly-io", "twitter_url": [ "https://www.twitter.com/smartlyio" ], "discord_url": [], "facebook_url": [ "https://www.facebook.com/smartly.io" ], "instagram_url": [ "https://www.instagram.com/smartlyio" ], "pinterest_url": [], "tiktok_url": [], "youtube_url": [ "https://www.youtube.com/@smartlyio" ], "github_url": [], "reddit_url": [], "financial_website_url": "https://www.financial-website.com/organization/smartly-io", "stock_ticker": [], "is_b2b": 1, "industry": "Advertising Services", "sic_codes": [ "73", "737" ], "naics_codes": [ "51", "518" ], "categories_and_keywords": [ "advertising technology", "social media advertising software", "smartly", "social media advertising", "video advertising", "creative management platforms", "business and consumer services > digital marketing (in sweden)", "facebook advertising", "demand side platform", "retargeting", "campaign optimization", "feed-based ads", "programmatic optimization", "self-service ad management tool", "customizable reporting", "product feed based ads", "multi-product ads", "dynamic product ads", "online advertising", "performance marketing", "campaign automation", "digital advertising", "creative production", "media buying workflows", "performance tracking", "technology", "adtech", "advertising", "artificial-intelligence", "enterprise-software", "platform", "ad targeting", "advertising platforms", "e-commerce" ], "description": "Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Join our global team to transform ad experiences for brands and their consumers.", "description_enriched": "Smartly.io is a company that provides a platform for automating campaign workflows, engaging customers across multiple channels, and tracking performance to gain actionable insights. They offer solutions for performance teams, marketing teams, creative teams, and agencies. The company aims to simplify media buying workflows across platforms and help brands achieve their performance goals while producing compelling creative at scale.", "description_metadata_raw": null, "type": "Privately Held", "status": { "value": "active", "comment": "Acquired" }, "founded_year": "2013", "size_range": "501-1000 employees", "employees_count": 882, "followers_count_professional_network": 44312, "followers_count_twitter": 2281, "followers_count_owler": 663, "hq_region": [ "Europe", "Northern Europe", "EMEA", "EU" ], "hq_country": "Finland", "hq_country_iso2": "FI", "hq_country_iso3": "FIN", "hq_location": "Helsinki, Finland", "hq_full_address": "*******", "hq_city": null, "hq_state": null, "hq_street": null, "hq_zipcode": null, "company_locations_full": [ { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 1 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 }, { "location_address": "*******", "is_primary": 0 } ], "is_public": 0, "ipo_date": null, "ipo_share_price": null, "ipo_share_price_currency": null, "revenue_annual_range": { "source_4_annual_revenue_range": { "annual_revenue_range_from": 100000000, "annual_revenue_range_to": 500000000, "annual_revenue_range_currency": "$" }, "source_6_annual_revenue_range": { "annual_revenue_range_from": 100000000, "annual_revenue_range_to": 200000000, "annual_revenue_range_currency": "$" } }, "revenue_annual": { "source_5_annual_revenue": { "annual_revenue": 150000000, "annual_revenue_currency": "$" }, "source_1_annual_revenue": null }, "revenue_quarterly": null, "income_statements": [], "stock_information": [], "last_funding_round_name": "Venture Round - Smartly.io", "last_funding_round_announced_date": "2019-11-29", "last_funding_round_lead_investors": [], "last_funding_round_amount_raised": null, "last_funding_round_amount_raised_currency": null, "last_funding_round_num_investors": 1, "funding_rounds": [ { "name": "Venture Round - Smartly.io", "announced_date": "2019-11-29", "lead_investors": [], "amount_raised": null, "amount_raised_currency": null, "num_investors": 1 }, { "name": "Secondary Market - Smartly.io", "announced_date": "2017-09-19", "lead_investors": [ "********" ], "amount_raised": 20000000, "amount_raised_currency": "$", "num_investors": 1 }, { "name": "Series A - Smartly.io", "announced_date": "2015-04-30", "lead_investors": [ "********" ], "amount_raised": 2803338, "amount_raised_currency": "$", "num_investors": 2 } ], "ownership_status": "Private", "parent_company_information": { "parent_company_name": "Providence Equity Partners", "parent_company_website": "https://www.provequity.com/", "date": "2019-12-01" }, "acquired_by_summary": { "acquirer_name": "Providence Equity Partners", "announced_date": "2019-12-18", "price": 222318066, "currency": "$" }, "num_acquisitions_source_1": 2, "acquisition_list_source_1": [ { "acquiree_name": "Smartly.io Solutions, Inc", "announced_date": null, "price": null, "currency": null }, { "acquiree_name": "Viralspace.ai", "announced_date": "2021-05-13", "price": null, "currency": null } ], "num_acquisitions_source_2": 2, "acquisition_list_source_2": [ { "acquiree_name": "Ad-Lib.io", "announced_date": "2022-01-05", "price": 100000000, "currency": "$" }, { "acquiree_name": "Viralspace.ai", "announced_date": "2021-05-13", "price": null, "currency": null } ], "num_acquisitions_source_5": 2, "acquisition_list_source_5": [ { "acquiree_name": "Ad-Lib Digital Ltd.", "announced_date": "2022-01-01", "price": null, "currency": null }, { "acquiree_name": "Viralspace Inc", "announced_date": "2021-05-01", "price": null, "currency": null } ], "competitors": [ { "company_name": "adparlor", "similarity_score": 6147 }, { "company_name": "ignitionone", "similarity_score": 88333 }, { "company_name": "ampush", "similarity_score": 11785 }, { "company_name": "beamly", "similarity_score": null }, { "company_name": "famousenuf", "similarity_score": 82941 }, { "company_name": "unified", "similarity_score": null }, { "company_name": "adroll", "similarity_score": 6639 }, { "company_name": "criteo", "similarity_score": 5655 }, { "company_name": "4c insights", "similarity_score": 93224 }, { "company_name": "betapond", "similarity_score": 77859 }, { "company_name": "walkbase", "similarity_score": 14945 }, { "company_name": "stitcherads", "similarity_score": 65118 }, { "company_name": "companionlabs", "similarity_score": 67304 }, { "company_name": "zeenk", "similarity_score": null }, { "company_name": "jivox", "similarity_score": null }, { "company_name": "adespresso", "similarity_score": null }, { "company_name": "bornlogic", "similarity_score": 80136 }, { "company_name": "marin", "similarity_score": 89735 }, { "company_name": "adphorus", "similarity_score": 76948 }, { "company_name": "makemereach", "similarity_score": 69672 }, { "company_name": "adstage", "similarity_score": 86074 } ], "competitors_websites": [ { "website": "revealbot.com", "similarity_score": 100, "total_website_visits_monthly": 1400, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 13242 }, { "website": "daar-om.nl", "similarity_score": 99, "total_website_visits_monthly": 12600, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3693 }, { "website": "damteq.co.uk", "similarity_score": 98, "total_website_visits_monthly": 14500, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 4403 }, { "website": "facebook-studio.com", "similarity_score": 97, "total_website_visits_monthly": 0, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 0 }, { "website": "fluency.inc", "similarity_score": 96, "total_website_visits_monthly": 22500, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 3304 }, { "website": "dashthis.com", "similarity_score": 95, "total_website_visits_monthly": 142100, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 672 }, { "website": "growthtribe.io", "similarity_score": 95, "total_website_visits_monthly": 36200, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 1924 }, { "website": "webmarketers.ca", "similarity_score": 94, "total_website_visits_monthly": 7100, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 5388 }, { "website": "growthhit.com", "similarity_score": 94, "total_website_visits_monthly": 1700, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 12137 }, { "website": "opteo.com", "similarity_score": 94, "total_website_visits_monthly": 52900, "category": "Business and Consumer Services > Digital Marketing", "rank_category": 1317 } ], "company_phone_numbers": [], "company_emails": [ "****@smartly.io" ], "pricing_available": null, "free_trial_available": null, "demo_available": null, "is_downloadable": null, "mobile_apps_exist": null, "online_reviews_exist": null, "documentation_exist": null, "product_reviews_count": 468, "product_reviews_aggregate_score": 4.538461538461538, "product_reviews_score_distribution": { "1": 0, "2": 3, "3": 21, "4": 165, "5": 279 }, "product_pricing_summary": [ { "details": "of Media Spend", "price": "% Fee", "type": "Self-Serve + Support" }, { "details": "of Media Spend", "price": "% Fee", "type": "Managed Service" } ], "num_news_articles": 0, "news_articles": [], "num_technologies_used": 105, "technologies_used": [ { "technology": "google workspace", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "hunter", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "martech", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "adobe", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "salesforce", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "html", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "mysql", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "operative", "first_verified_at": "2024-04-04", "last_verified_at": "2024-10-21" }, { "technology": "webflow", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" }, { "technology": "kubernetes", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "haproxy", "first_verified_at": "2024-04-04", "last_verified_at": "2024-06-03" }, { "technology": "c", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "facebook", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "bizible", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "zendesk", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "sketch", "first_verified_at": "2024-04-04", "last_verified_at": "2024-09-09" }, { "technology": "adobe analytics", "first_verified_at": "2025-02-18", "last_verified_at": "2025-03-31" }, { "technology": "react", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "elasticsearch", "first_verified_at": "2024-04-04", "last_verified_at": "2024-06-03" }, { "technology": "recognize", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "microsoft", "first_verified_at": "2024-04-04", "last_verified_at": "2024-10-21" }, { "technology": "flywheel", "first_verified_at": "2024-06-04", "last_verified_at": "2025-01-13" }, { "technology": "signal", "first_verified_at": "2025-02-03", "last_verified_at": "2025-03-31" }, { "technology": "iam", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "chrome", "first_verified_at": "2024-05-20", "last_verified_at": "2025-03-31" }, { "technology": "ruby on rails", "first_verified_at": "2024-04-04", "last_verified_at": "2025-02-10" }, { "technology": "grafana", "first_verified_at": "2024-04-22", "last_verified_at": "2025-03-31" }, { "technology": "python", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "seismic", "first_verified_at": "2024-04-04", "last_verified_at": "2025-03-31" }, { "technology": "chef", "first_verified_at": "2024-04-04", "last_verified_at": "2024-05-20" }, { "technology": "terraform", "first_verified_at": "2024-04-04", "last_verified_at": "2024-06-03" }, { "technology": "ringlead", "first_verified_at": 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